Search Engine Optimisation (SEO) for Business

Name: SEO Training Courses Online, Glasgow & Edinburgh | Pitman Training
Author: admin

About this Course

This concise course aims to demystify the world of SEO, empowering you to leverage it to your advantage. Designed for marketing professionals without a background in website optimisation, this program illuminates the significant role SEO plays in marketing strategies. Join us to unlock the secrets of effective SEO implementation and enhance your marketing prowess.

The course begins with a comprehensive introduction to SEO, highlighting its significance. It then explores the intricacies of various search engines and their criteria for evaluation. Rest assured, this course will provide you with a deeper understanding of SEO’s fundamentals and workings.

With our guidance, you’ll effortlessly grasp the “science bit” and learn how to leverage it to enhance the visibility of your web pages and social media content on search engines. We’ll take you through each step, ensuring a seamless understanding and empowering you to make your online presence thrive.

Course Info

Duration 6 hours. This will vary from individual to individual based on prior knowledge and ability.

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 6 CPD points upon successful completion

Discounted Training

CITB Members can receive a special discounted rate on our training courses – Click to find out more

Is this course right for me?

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Is this course for you?

SEO for Business is perfect for anyone involved in marketing a business or creating content online for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Social Media Coordinators, as well as those involved in PR, event management, and promotion.

Awarded 6 CPD points upon successful completion

Duration 6 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Overview of SEO

Module 2 – Keywords

Module 3 – Link Building

In this course, we’ll delve into:

How search engines work
What keywords are and how to identify keywords
A variety of search engines
An analysis of competitor SEO
Using keywords in social media
Choosing the right keywords and phrases for
your digital properties
Using Google Business
Structured data
Optimising a website structurally
Benefits of link building
Best practices for using SEO

Course Overview

Aims and Objectives

By gaining an understanding of search engines and how search engine optimization functions, you will learn how to adapt your web pages and social media posts to increase their visibility and frequency of appearance.

Career Path

If you’re interested in a career in digital marketing, gaining in-depth insight into search engine marketing is a must. By undertaking this course and augmenting your training, you can establish a solid groundwork for a career as a Social Media Coordinator, Digital Marketing Specialist, or in the field of Web Design.

Pre-Requisites

There are no pre-requisites for this course.

August 2026

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