Social Media for Business Diploma

The Social Media for Business Diploma training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Our Social Media for Business Diploma covers the key areas of how to utilise Social Media for business purposes, and helps you see how you can make it a part of your everyday Marketing. It is designed for anyone interested in Marketing, Event Organising, for PAs developing a career or owners of small businesses.

Course Duration: 135 hours

CPD Points: 135

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Course Content

Core Courses

Blogging for Business

This course stages by exploring and using other people’s Blogs to gain exposure, to creating and managing your own Blog, producing and distributing posts through Social Media channels, and building a network of fellow Bloggers.

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers.

Facebook for Business

Learn how to use Facebook to help promote and market your company. Looking at how businesses can maximise their Social Media presence we look at the whole spectrum of opportunities that this Social Media platform offers a business.

Google+ for Business

Google+ for Business is an online course that takes the mystery out of one of the most under-utilised Social Media platforms. From setting up your Google+ profile, joining circles, sharing documents and publishing articles no stone is left unturned.

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products.

Social Media Strategy for Business

Social Media is a crucial business tool, and powerful method of communication. This course will help you formulate the right strategy for your business to effectively market to your target audience.

Twitter for Business

This is a short online course that takes you through the basics of how to get started on this popular Social Media platform enabling you to use effectively for a number of different purposes.

Video for Business

This short online course walks you through the technical aspects you need to know to create professional Business Videos and also help to understand how this fits into the wider marketing mix.

Search Engine Optimisation (SEO) for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Elective Courses (choose two)

LinkedIn for Jobseekers
WordPress for Business
Time Management
Event Management Essentials
Photoshop CC
InDesign CC
Illustrator CC
Pinterest for Business
Instagram for Business

(Alternative subjects may be chosen if more suitable to your existing skills and career.)

Designed For

With this Diploma you can look towards jobs such as Social Media Assistant, Social Media Executive, Social Media Manager, Content Executive, Marketing Executive and more.

Objectives

As a result of completing this Diploma we want you to be Social Media savvy and confident when it comes to online marketing. Whether this is a part of your role, or is the main focus of your job, it’s never been more crucial that you can communicate well online. This Diploma makes sure you are on the top of your game, and don’t get left behind by the online world.

Getting familiar with key platforms, as well as topping up your communication skills, you will become much more confident in the results you can create.

Testimonials

"I left school in 2010 with 3 A-Levels and the opportunity to study at a top university. After a year working in retail alongside unfortunate periods of ill-health stemming from a medical condition that I was born with, I decided that universi...

AL – Executive PA Diploma, ,

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"I studied the Legal Secretarial Diploma with Pitman because I wanted to have some formal IT qualifications and was interested in finding work in the legal or property sector. Before taking the course I was doing housekeeping and cleaning work ...

HB – Legal Secretarial, ,

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"I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times. But most i...

DT – Executive PA Diploma, ,

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"I completed the Accounting Technician Course with Pitman Training after being made redundant from my IT Position, but I was also keeping the accounts and payroll for my husband’s business on a voluntary basis, but had no real training. I had t...

SK – Accounting Technician DIploma, ,

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"I decided to study for Pitman's Executive PA Diploma last year after having been out of work for some time. This turned out to be one of the best decisions of my life and a turning point for the better. As I was unemployed at that time, I pla...

JM – Legal/Executive PA Diploma, ,

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"I would just like to say thank you to yourself and all your staff for the wonderful training I received at Pitman Training! I did the Microsoft Office Plus Diploma which took me through the whole Microsoft Office package and gave me a firm und...

IM – Microsoft Office Plus Diploma, ,

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"When I met you back in February 2014 my mental state was at a low ebb. After our chat you gave me hope within myself! When I realised what I was about to undertake, trepidation set in. Well, five months later I achieved my goal attaining a Dip...

IS – Administration Assistant Diploma, ,

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"I have completed two Diplomas at Pitman Training, first the Secretarial Diploma, and then the Accounts Technician Diploma with AAT. I was at School before training began, started Pitman in the final year of school through my mum's suggestion a...

RO – Scretarial/Book-keeping Diploma, ,

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"I started off with Pitman doing Microsoft Office 2007 specialist before progressing into Microsoft Office 2010 and attaining Microsoft Office Master status by sitting Microsoft exams at Expert Level in Word and Excel and standard level Outlook...

KS – Microsoft Office, ,

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"After a change in my personal circumstances in 2012, I decided I wanted a complete change in career and decided to study as a Medical Secretary, opting to take the full diploma at Pitman Training. I previously worked in the Newspaper & Magazi...

VH – Medical Secretary Diploma, ,

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"I studied the Microsoft Fast Track Diploma. I had been working in a beauty salon for 5 years - I was a therapist and in January I gave up treatments and became the full time receptionist. I really wanted a Monday - Friday receptionist role i...

JS – Fast Track Diploma, ,

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"I started the Executive PA/Secretarial Diploma course at the Pitman Training Centre in Edinburgh in August 2012 and followed up with 2 Legal Modules. Before I started my Pitman Training course I was working in retail and not feeling like I was...

CS – Legal/ Executive PA Diploma, ,

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"The skills I have learned by doing the course have helped with my confidence and ability to carry out tasks quicker and easier. I was frustrated with my lack of knowledge of the various Microsoft packages and was convinced that there ‘must be...

SH – Executive PA Diploma, ,

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"I first enrolled for a computer course in January 2013, I only had very limited knowledge and knew I had to get more advanced skills. I started with word then decided I was enjoying my course and chatted with Linda the Manager regarding what o...

DB – Word and Microsoft Office Plus Diploma, ,

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"I started doing a Secretarial Diploma at Pitman because I had been working in retail since graduating from university in 2008. I had pretty good admin skills but no qualifications and felt like I was stuck in a rut. Pitman was a perfect fit fo...

EJ – Secretarial Diploma, ,

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"I started studying for a Secretarial Diploma with Pitman training in September 2013. After working as a mail room assistant for years, I wanted to move on to a better job with more opportunities. I researched courses at various colleges but t...

NM – Secretarial Diploma, ,

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"I studied the Executive PA Diploma with Pitman. I started studying it in January 2013, it was a great way to start the new year. Before training I was working in a pub. Having graduated from Glasgow University with an English degree, I found...

LN – Executive PA Diploma, ,

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"As I was due to retire from teaching within a few months, I was looking to update my computer skills in order to facilitate a move to part time work in administration/ reception. After a chat with Linda, I decided upon the Fast Track Microsof...

JN – Fast Track Diploma, ,

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"I was previously working as an Office Manager for a small online retailer - which I enjoyed - but I was ready for a new challenge and wanted to expand my CV. I couldn't fault the training at Pitman. Each course was easily manageable as it was ...

KC – Executive PA Diploma, ,

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"I studied the Fast Track Microsoft Skills Diploma and touch typing. Before my training with Pitman I was unemployed as I had been made redundant. Within 4 months of starting my training I got a job working as Receptionist/Admin for The Edinb...

NG – Fast Track Diploma, ,

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Course Content

Designed For

Objectives

Testimonials

Prerequisites

Funding

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