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Social Media for Business Diploma

As a result of completing this diploma, we want you to be social media savvy, and confident when it comes to online marketing. Whether this is a part of your role, or is the main focus of your job, it’s never been more crucial that you can communicate well online. This diploma makes sure you’re on the top of your game, and don’t get left behind by the online world.

With the study of this diploma you’ll understand all they key social media platforms, and start to appreciate their benefits. As part of this training programme you can also tap into web design, time management and marketing skills, to really ensure you’re stepping up a gear in your career. A diverse diploma, there is huge value in mastering the elements covered in this course.

Getting familiar with key platforms, as well as topping up your communication skills, you’ll become much more confident in the results you can create.

Team your online skills with event management and time management skills, as well as learning some basics of web design and there’ll be no stopping you!

Course Info

Duration 135 hours flexi study or 7 weeks full-time (Full-time based on approx 20-30 hours a week)
Training Type Diploma
Study Type In centre, Online

Awards & Qualifications

Awarded 135 CPD points upon successful completion

Discounted Training

CITB Members can receive a special discounted rate on our training courses – Click to find out more

Is this course right for me?

Awarded 135 CPD points upon successful completion
Duration 135 hours flexi study or 7 weeks full-time (Full-time based on approx 20-30 hours a week)

Course Content

Core Courses

Blogging for Business

This course starts by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Facebook for Business

Learn how to use Facebook to help promote and market your company. Looking at how businesses can maximise their social media presence we look at the whole spectrum of opportunities that this social media platform offers a business.

Introduction to Google Website Tools

Learn how to best use the tools available from Google enabling you to maximise the impact of your business website.

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four Ps of marketing products.

Social Media Strategy for Business

Social media is a crucial business tool, and powerful method of communication. This course will help you formulate the right strategy for your business to effectively market to your target audience.

Twitter for Business

This is a short online course that takes you through the basics of how to get started on this popular social media platform, enabling you to use effectively.

Video for Business

This short online course walks you through the technical aspects you need to know to create professional business videos and also help to understand how this fits into the wider marketing mix.

Search Engine Optimisation (SEO) for Business

This online course takes the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers.

Elective Courses (choose two)

(Alternative subjects may be chosen if more suitable to your existing skills and career.)

Course Overview

CAREER PATH

With this diploma you can look towards jobs such as Social Media Assistant, Social Media Executive, Social Media Manager, Content Executive, Marketing Executive and more.

AIMS AND OBJECTIVES

Gain the skills required to confidently manage the social media presence of a business.

Pre-Requisites

There are no specific pre-requisites required before starting this diploma.

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