Blogging for Business

The Blogging For Business training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

This course starts by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Blogging has become an essential part of the social interaction with others online, to help a business engage with its online customers or audience from a personal, opinion and review.

This Blogging for Business short online course focuses on those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires a lot of thought to be put into it before publishing to a large customer based audience. It’s vital that a business blog has the correct tone for its audience, it can be all too easy to alienate through bad social etiquette which could spell PR disaster for a business.

Course Duration: 15 Hours

CPD Points: 15

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Course Content

This course covers all the essentials areas you need to know before getting started with your blog. The three main areas you will look at are:

Finding out about blogs: which include the different types of blog, typical elements of a blog site and blog post, interesting blogs, blogs to follow, commenting and sharing on blogs, how you could use a blog, what to post and when.

Designing a blog site: which includes the different ways to present a blog, adverts, colours and contrasts, images, accessibility issues and will also look at the different blogging software options.

Maintaining the blog site: which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and measuring impact.

Whilst you have access to the online learning platform, you will also be able to view additional tutorial sessions which will help you look at WordPress, Blogger or Tumblr blog sites so that you can gain extra tips and guidance on creating your blog site.

Designed For

This course is great for anyone that is thinking of starting an online blog for their own business or that has been asked to write for their employers blog.

It is a great course to take to get you up-to-date skills on another one of the most popular social media platforms. Having this blogging certification on your CV will give you an additional skill which could help you get your dream job working either in Marketing or PR, as a Social Media Guru/Specialist, Journalist, EA, VA, PA or Office Manager.

Objectives

The aim of this course is to offer guidance on how to write engaging, professional business blogs. By the end of this short course, you will be well placed to go on and start a new business blog.

Testimonials

"I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times. But most i...

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"I decided to study for Pitman's Executive PA Diploma last year after having been out of work for some time. This turned out to be one of the best decisions of my life and a turning point for the better. As I was unemployed at that time, I pla...

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"I started off with Pitman doing Microsoft Office 2007 specialist before progressing into Microsoft Office 2010 and attaining Microsoft Office Master status by sitting Microsoft exams at Expert Level in Word and Excel and standard level Outlook...

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"Two years ago I was at a crossroads in my career as a Textile CAD designer and decided to expand my IT knowledge in the hope of broadening my job options. Knowing the cost involved I began my research and found plenty of organizations who offe...

IL – IT Technical, ,

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"When I came to see Fran she recommended Microsoft Excel, HTML, Dreamweaver 8 and Book-Keeping Level 2 Module 1 courses as the most suitable for preparing me to set up my own online business. The staff were all very helpful and polite and th...

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"I found the style of teaching, materials provided, seminars, the instructors' behaviour and attitude, of excellent quality and standards. I am happy."

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Prerequisites

A basic knowledge of computers and the internet.

Funding

Flexible Workforce Development Fund (FWDF)

Claim up to £15,000 for Training your employees

This fund provides Levy Paying Companies an opportunity to up-skill or re-skill Employees and in turn, support economic growth.

Eligibility Criteria:

You must be a Levy Paying Employer
The Company must be based or operate in Scotland, wholly or partially
Employees must reside in Scotland

For more information on applying for this funding, contact our Course Advisors by clicking below:

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A funded training opportunity is now available to those facing redundancy or those who have been made redundant from March 2020 onward.

The National Transition Training Fund aims to tackle the rise in unemployment caused by Covid-19 by offering short sharp training opportunities for people to learn in-demand skills.

If you are currently under threat of redundancy, or have been made redundant at any time from the 1st March 2020 and are aged 25 or over, you can access an industry recognised qualification to help you gain employment.

For further information on how to proceed then contact us referencing the course(s) you are interested in.

Course Content

Designed For

Objectives

Testimonials

Prerequisites

Funding

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