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Blogging for Business

About the course

Blogging has become an essential part of the social interaction to help a business engage with its online customers from a more personal viewpoint.

This course is for those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires training before publishing to a large customer base. It is vital that a business blog set the appropriate tone for its audience, as a misstep could alienate one’s customer base, which could spell PR disaster.

Course Info

Duration 19 hours. This will vary from individual to individual based on prior knowledge and ability.
Training Type Course
Study Type In centre, Online

Awards & Qualifications

Awarded 19 CPD points upon successful completion

Discounted Training

CITB Members can receive a special discounted rate on our training courses – Click to find out more

Is this course right for me?

Is this course for you?

This course is for anyone who is thinking of starting a blog for their own business or who has been asked to write for their employer’s blog. The course will help you develop up-to-date skills on one of the most popular social media platforms.

Awarded 19 CPD points upon successful completion
Duration 19 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Finding out about Blogs

Module 2 – Designing your Blog

Module 3 – Managing your Blog

Module 4 – Blogger

Module 5 – Tumblr

Module 6 – WordPress

The course covers all you need to know before getting started with your blog.

The three main areas you’ll look at are:

Finding out about Blogs – which includes the different types of blog, typical elements of a blog and blog post, blogs to follow, commenting and sharing on blogs, and what to post and when.

Designing a Blog – which includes the different ways to present a blog, adverts, images, accessibility issues, and different blogging software options.

Managing your Blog – which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and measuring impact.

You will also have access to tutorial sessions that take a closer look at Blogger, Tumblr, and WordPress blogs so you can get guidance on creating your blog.

Course Overview

Aims and Objectives

This course has been put together to offer guidance on how to write engaging, professional business blogs. By the end of the course, you will be well positioned to start a new business blog.

Career Path

Upon successful conclusion of this course, you could apply your newly gained knowledge and skills in careers such as Marketing Assistant, Marketing Coordinator, Social Media Manager, Events Assistant, or Events Manager –– all rewarding careers for marketing professionals with the latest online social media skills.

Pre-Requisites

None

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