Certified Digital Marketing Professional

About this course

This course is brought to you in collaboration with the Digital Marketing Institute, who create world class training in digital marketing education. The training is delivered through a series of tutor lectures, case studies, and practical exercises.

Certified Digital Marketing Professional

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Course Info

Duration 200 hours. This will vary from individual to individual based on prior knowledge and ability.
Training Type Certificates, Course
Study Type In centre, Online

Awards & Qualifications

Awarded 200 CPD points upon successful completion

Is this course right for me?

In this course, you will learn about digital marketing through a series of dynamic lectures. Each module is led by an industry professional who will guide you through the intricacies of various digital marketing specialisms, including SEO, PPC, Digital Display Advertising, Social Media Marketing, and more.

Is this course for you?

This course is recommended for a variety of professionals, including marketing managers and experts in traditional marketing looking to expand their skillset. It is ideal for small business owners or anyone involved in the planning, implementation, or measurement of digital strategies along with anyone keen to pursue a career in digital marketing.

Possessing a globally recognised and industry validated Digital Marketing Institute certification will benefit any marketing professional enormously.

Awarded 200 CPD points upon successful completion
Duration 200 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy, and more. At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Digital Marketing Professional certification, an internationally recognised qualification that will benefit any CV.

Module 1 – Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and prepare the foundations for a fully integrated 360° digital marketing campaign.

Module 2 – Content Marketing

This module introduces the fundamental principles of content marketing to enable you to align content effectively with the Buyer’s Journey. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. It also covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods.

Module 3 – Social Media Marketing

This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report data from the platforms to derive deeper audience and campaign insights.

Module 4 – Search Engine Optimisation (SEO)

This module begins with the fundamentals of SEO and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website. It also covers how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.

Module 5 – Paid Search (PPC) with Google Ads

This module begins with the fundamentals of paid search and demonstrates how to implement and manage paid search campaigns using Google Ads. It explains the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns. It also covers conversion tracking and how to measure and report on the performance of paid search campaigns.

Module 6 – Display and Video Advertising

This module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available with the Google Display Network and YouTube and shows how to set up and manage display and video campaigns. It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target display and video ads at the right audience.

Module 7 – Email Marketing

This module explores the concepts of segmentation, personalisation, timing, and engagement and how the legislation and regulations surrounding data protection underpin an effective email marketing strategy. The module also explores subscriber list and email design best practices.

Module 8 – Website Optimisation

This module introduces key concepts underpinning effective website design and the purpose of website optimisation. This will enable you to build and publish a simple, well-designed, and optimised website using WordPress that is aligned to specified business goals. The module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.

Module 9 – Analytics with Google Analytics

This module covers the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. It also demonstrates how to set up and configure Google Analytics and install Google Analytics tracking code to glean insights about the website’s traffic and audience.

Module 10 – Digital Marketing Strategy

This module identifies the core components of an effective digital marketing strategy and explains how to develop an effective plan and measure the ROI of digital activities. It covers how to set clear and actionable objectives and measurable KPIs, as well as the key research activities to undertake to guide channel selection and messaging.

DMI Certification exam

At the end of your training you’ll receive a Pitman Training certificate and have the opportunity to undertake the DMI certification exam to validate what you’ve learned throughout the training.

You will have 6 months to complete the course and take the certification exam.

Course Overview

Aims and Objectives

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities. You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice.

Career Path

The training is designed to build on a basic level of pre-existing marketing knowledge and lead to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Specialist, and more.

Pre-Requisites

To maximise your learning experience, we recommend that anyone wishing to study this course has some prior marketing experience or holds some existing entry-level marketing certification or qualification.

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