About the Course
The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.
The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.
CITB Members can receive a special discounted rate on our training courses – Click to find out more
Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.
Is this course for you?
Using Social Media for business brings new challenges and requires a considered approach. There are many DOs and DON’Ts to be aware of, and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective.
Once you’ve seen how you can use social media
to build connections, extend your network, promote your company, and research your industry, there’ll be no stopping you.
Course Content
Module 1 – Setting the Scene – What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.
Module 2 – Review – A review of how social media marketing fits into current marketing activities.
Module 3 – Aims and Audience – The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Module 4 – Channel – You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.
Module 5 – Content – You will think about what you are going to say on social media –– choosing content or relationship marketing, content ideas, content plans, and re-using content.
Module 6 – Resources – Let’s take a look at social media policy, the risks of social media, and crisis management.
Module 7 – Measure – Ensuring a return on investment.
Module 8 – Putting it All Together – Creating a social media strategy and best practices for social media.
Aims and Objectives
The course has one simple aim –– to learn how social media can be used in business for marketing purposes.
Career Path
This will help anyone who wants to take on the social media activities for a business. Corporate marketing departments need individuals with these skills and experience.
This course would also be useful for entrepreneurs who are looking to start their own business and would like to expand their audience or reach a new audience.
Pre-Requisites
None
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The training has helped give me a lot of the practical skills I needed to be a secretary. But more importantly it gave me confidence in myself and my ability to go out and get a job, knowing I had a great head start in comparison with many other people in the job market.
S D – Executive PA
Will be taking a lot from the course back to the work place.
Graham – Home Manager – Conflict Management
‘’Over the past two years we have used Pitman Training for a number of courses and the feedback has always been excellent.
I have personally been on two – Delegation Skills and Supervisory Skills, both proved to be well constructed, interactive and of great use not just in the workplace but as useful tools in general life.
One of our other teams have used their Project Management course to great effect. It was carried out by someone who has masses of experience in Project Management so gave a solid practical slant rather than a Trainer delivering a course.It would be fair to say that the two courses that I attended were the same.
On the whole I find them extremely professional, also great if you want a bespoke course.
I have over the years used a variety of companies and Pitman always seem to deliver exactly what you want.’’
Elma C——HR Administrator (Training)—–NHS Education for Scotland
I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times.
DT – Executive PA Diploma
The training course helped me to build on my degree and specialise in Microsoft Skills to help me find employment in the computer support and administration industry. I enjoyed being able to get a “hands on” approach from the course.
M H – IT Systems Administrator
Excellent course, well presented and worthwhile. Thank you!
Katie – Personal Assistant – Word