Social Media Strategy for Business

About the Course

The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.

The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.

Social Media Strategy for Business

Your details

Training Centre

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Course Info

Duration 17 hours. This will vary from individual to individual based on prior knowledge and ability.
Training Type Course
Study Type In centre, Online

Awards & Qualifications

Awarded 17 CPD points upon successful completion

Is this course right for me?

Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.

Is this course for you?

Using Social Media for business brings new challenges and requires a considered approach. There are many DOs and DON’Ts to be aware of, and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective.

Once you’ve seen how you can use social media
to build connections, extend your network, promote your company, and research your industry, there’ll be no stopping you.

Awarded 17 CPD points upon successful completion
Duration 17 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Setting the Scene – What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.

Module 2 – Review – A review of how social media marketing fits into current marketing activities.

Module 3 – Aims and Audience – The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Module 4 – Channel – You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.

Module 5 – Content – You will think about what you are going to say on social media –– choosing content or relationship marketing, content ideas, content plans, and re-using content.

Module 6 – Resources – Let’s take a look at social media policy, the risks of social media, and crisis management.

Module 7 – Measure – Ensuring a return on investment.

Module 8 – Putting it All Together – Creating a social media strategy and best practices for social media.

Course Overview

Aims and Objectives

The course has one simple aim –– to learn how social media can be used in business for marketing purposes.

Career Path

This will help anyone who wants to take on the social media activities for a business. Corporate marketing departments need individuals with these skills and experience.

This course would also be useful for entrepreneurs who are looking to start their own business and would like to expand their audience or reach a new audience.

Pre-Requisites

None

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