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Marketing Assistant Diploma

The Marketing Assistant Diploma training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

The world of marketing is highly competitive and the number of applicants looking to break through in to this fast moving industry is always high. So if you want to stand out and get the job, you will have to prove you have got the practical skills and knowledge required.

Our Marketing Assistant Diploma is designed to give you a broad understanding of the principles involved in each area, along with superior IT skills to take on even the most challenging of tasks. So with your completed diploma, you will feel confident that you have the great skills needed to open up a whole world of opportunities.

Course Duration: 200 hours

CPD Points: 200


Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products.


Photoshop is a popular image editing application to create and manipulate images for the web and for print.

Or Indesign

If you want to embark on a career as a graphic designer or art director, InDesign is a publishing program you’ll need to learn how to master. This course teaches the Creative Cloud version.

Social Media

Choose 5 from the following:

  • Social Media Strategy for Business
  • SEO for Business
  • Twitter for Business
  • Facebook for Business
  • Linkedin for Business
  • Google+ for Business
  • Video for Business
  • Blogging for Business

Marketing Principles and Practices

This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices.

Effective Business Communication

Learn how to communicate effectively in business by letter, email, telephone and by presentation. This will cover correct use of grammar, punctuation, principles of letter writing and CV writing.

Microsoft Word or Word Expert

Learn word processing skills to a good business standard. This will enable you to create professional looking documents, produce tables, insert pictures and much more.

Learn advanced word processing skills including mail merge, creating graphs, creating and running macros, creating an index, table of contents and more.

Microsoft Excel or Excel Expert

Learn spreadsheet skills to a good business standard. This course will enable you to create a spreadsheet, enter data, formulas and functions; create charts and more.

Learn advanced spreadsheet skills, covering areas such as importing and exporting data, creating and using templates, linking workbooks, data management, using analysis tools and pivot tables.

Microsoft Outlook

Learn how to share, manage and schedule information electronically. Covers the use of email, electronic calendar, scheduling meetings and appointments, creating and assigning tasks; creating address lists.

Microsoft PowerPoint

Gain competency in creating slide presentations. Areas covered include formatting, inserting tables, pictures, sound and hyperlinks; applying transition and timing effects.

Every business needs loyal customers to buy or use their services in order to succeed, so the role of marketing is to strategically develop the most engaging propositions and the right method of communication needed to generate a response. Our Marketing Assistant Diploma has been developed to give you the skills you need to work in a specialist marketing agency, in-house for a company with its own marketing department or take on marketing responsibilities.

You will learn about product life cycles, marketing plans, using social networks as a marketing tool, and mobile marketing along with great keyboard skills, effective business communication and how to master the widely used Microsoft Office software including Word, Excel, PowerPoint and Outlook.

There are no prerequisites for this course.

Flexible Workforce Development Fund (FWDF)

Claim up to £15,000 for Training your employees

This fund provides Levy Paying Companies an opportunity to up-skill or re-skill Employees and in turn, support economic growth.


Eligibility Criteria:

  • You must be a Levy Paying Employer
  • The Company must be based or operate in Scotland, wholly or partially
  • Employees must reside in Scotland


For more information on applying for this funding, contact our Course Advisors by clicking below:




A funded training opportunity is now available to those facing redundancy or those who have been made redundant from March 2020 onward.

The National Transition Training Fund aims to tackle the rise in unemployment caused by Covid-19 by offering short sharp training opportunities for people to learn in-demand skills.

If you are currently under threat of redundancy, or have been made redundant at any time from the 1st March 2020 and are aged 25 or over, you can access an industry recognised qualification to help you gain employment.

For further information on how to proceed then contact us referencing the course(s) you are interested in.

For more information on this or any of our courses complete the form

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