Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products.
Photoshop is a popular image editing application to create and manipulate images for the web and for print.
If you want to embark on a career as a graphic designer or art director, InDesign is a publishing program you’ll need to learn how to master. This course teaches the Creative Cloud version.
Choose 5 from the following:
- Social Media Strategy for Business
- SEO for Business
- Twitter for Business
- Facebook for Business
- Linkedin for Business
- Google+ for Business
- Video for Business
- Blogging for Business
Marketing Principles and Practices
This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices.
Effective Business Communication
Learn how to communicate effectively in business by letter, email, telephone and by presentation. This will cover correct use of grammar, punctuation, principles of letter writing and CV writing.
Microsoft Word or Word Expert
Learn word processing skills to a good business standard. This will enable you to create professional looking documents, produce tables, insert pictures and much more.
Learn advanced word processing skills including mail merge, creating graphs, creating and running macros, creating an index, table of contents and more.
Microsoft Excel or Excel Expert
Learn spreadsheet skills to a good business standard. This course will enable you to create a spreadsheet, enter data, formulas and functions; create charts and more.
Learn advanced spreadsheet skills, covering areas such as importing and exporting data, creating and using templates, linking workbooks, data management, using analysis tools and pivot tables.
Learn how to share, manage and schedule information electronically. Covers the use of email, electronic calendar, scheduling meetings and appointments, creating and assigning tasks; creating address lists.
Gain competency in creating slide presentations. Areas covered include formatting, inserting tables, pictures, sound and hyperlinks; applying transition and timing effects.