Search Engine Optimisation (SEO) for Business

Name: SEO Training Courses Scotland | Glasgow & Edinburgh
Author: admin

About this Course

This concise course aims to demystify the world of SEO, empowering you to leverage it to your advantage. Designed for marketing professionals without a background in website optimisation, this program illuminates the significant role SEO plays in marketing strategies. Join us to unlock the secrets of effective SEO implementation and enhance your marketing prowess.

The course begins with a comprehensive introduction to SEO, highlighting its significance. It then explores the intricacies of various search engines and their criteria for evaluation. Rest assured, this course will provide you with a deeper understanding of SEO’s fundamentals and workings.

With our guidance, you’ll effortlessly grasp the “science bit” and learn how to leverage it to enhance the visibility of your web pages and social media content on search engines. We’ll take you through each step, ensuring a seamless understanding and empowering you to make your online presence thrive.

Course Info

Duration 6 hours. This will vary from individual to individual based on prior knowledge and ability.

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 6 CPD points upon successful completion

Is this course right for me?

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Is this course for you?

SEO for Business is perfect for anyone involved in marketing a business or creating content online for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Social Media Coordinators, as well as those involved in PR, event management, and promotion.

Awarded 6 CPD points upon successful completion

Duration 6 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Overview of SEO

Module 2 – Keywords

Module 3 – Link Building

In this course, we’ll delve into:

How search engines work
What keywords are and how to identify keywords
A variety of search engines
An analysis of competitor SEO
Using keywords in social media
Choosing the right keywords and phrases for
your digital properties
Using Google Business
Structured data
Optimising a website structurally
Benefits of link building
Best practices for using SEO

Course Overview

Aims and Objectives

By gaining an understanding of search engines and how search engine optimization functions, you will learn how to adapt your web pages and social media posts to increase their visibility and frequency of appearance.

Career Path

If you’re interested in a career in digital marketing, gaining in-depth insight into search engine marketing is a must. By undertaking this course and augmenting your training, you can establish a solid groundwork for a career as a Social Media Coordinator, Digital Marketing Specialist, or in the field of Web Design.

Pre-Requisites

There are no pre-requisites for this course.

May 2024

May 2 @ 9:30 am - 4:30 pm Personal Development Workshops

Personal Development Workshops

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 2 @ 9:30 am - 4:30 pm Management Skills

Management Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 7 @ 9:30 am - 4:30 pm Excel Intermediate

Excel Intermediate

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 7 @ 9:30 am - 4:30 pm Time Management

Time Management

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 7 Adobe Photoshop

Adobe Photoshop

May 8 @ 9:30 am - 4:30 pm Influencing Skills

Influencing Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 8 @ 9:30 am - 4:30 pm Report Writing

Report Writing

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 9 @ 9:30 am - 4:30 pm Excel Intermediate

Excel Intermediate

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 9 @ 9:30 am - 4:30 pm Personal Development Workshops – Assertiveness

Personal Development Workshops – Assertiveness

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 13 @ 9:30 am - 4:30 pm Power BI Intermediate

Power BI Intermediate

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 14 @ 9:30 am - 4:30 pm Excel Advanced

Excel Advanced

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 14 @ 9:30 am - 4:30 pm Communication Skills

Communication Skills

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

Testimonials

The trainer was excellent and took time to make sure we all understood what we were doing.

Louise – Commercial Manager – Word

IT Tutor Led, Organisations Testimonials, Word Seminars

‘’Both Carol & Liz attended the Professional Receptionist Training course on Friday 31st January in Edinburgh held by Pitman Training. Both enjoyed the course and thought it was beneficial and relevant to their place of employment.
Since the course they both feel more confident and understand a lot more about what is required of a Receptionist.’’

Professional Receptionist

Organisations Testimonials, Professional Receptionist

“I was amazed with what I achieved with My course. I’m over 3 months into my job at HM Revenue and Customs and the background I received through the Accounting Technician Diploma undoubtedly helped me secure the job and has helped ‘on the job’.”

GM – Accounting Tecnhnician Diploma

Book-Keeping, Private Individuals

“Great Knowledge on subject. Friendly and relaxed throughout. Excellent!”

Word Introduction Andy McDougall—–National MuseumsScotland

IT Tutor Led, Organisations Testimonials

‘Couldn’t improve, one of the best courses I have ever attended.”

Susan K—–Director—-The PA Exchange

Organisations Testimonials, Presentation Skills

I wanted to let you know that I really enjoyed the 2 day course. Our Trainer was really in tune with us as a group and understood exactly where we were all coming from with regards to the daily obstacles we face in our various roles as office and personal assistant.
The course content was fabulous; I especially enjoyed the section on Communication & Assertiveness. I felt I took most away from these parts and have definitely been able to implement in my daily work commitments. I feel more confident and more in control of my work time. The handouts we were given have also proved useful and I have referred back to them time and time again. The Trainer also gave us recommendations of helpful books, 2 of which I have purchased since the coaching and have dipped in and out of.
I would definitely recommend the workshop to anyone in a support role, be it as a PA or Office Manager, who is looking for a little extra support or guidance. There is a lot to learn, both for people new to this type of role or experienced individuals.”

Louise —PA to the Chief Executive Change Recruitment Group

Executive PA, Organisations Testimonials

I am enjoying my new role as medical audio typist. Studying at Pitman Training was a good break from the every day world of work. I learned that some of the computer applications I’d heard of before were not as scary as I’d once thought!!

M M – Medical Audio Typist

Private Individuals

“I spent many years living overseas, on returning to Scotland I was frustrated with the difficulty in finding employment due to my lack of work experience or qualifications in a particular field.
Completing the Legal Secretarial Diploma with Pitman Training has certainly changed this by providing me with the skills and confidence I needed to kick start my career.
Throughout the course the Staff were very helpful and friendly and when the time came to consider seeking employment the support and advice they offered was excellent. Just prior to completing the course I was offered a job in the legal department of a major financial institution in Edinburgh.
I’m absolutely delighted. I thoroughly enjoyed the whole training experience with Pitman, without the Diploma I know I would not have been offered the position.”

MG Legal Secretarial Diploma

Legal Secretarial, Private Individuals

“Two years ago I was at a crossroads in my career as a Textile CAD designer and decided to expand my IT knowledge in the hope of broadening my job options.
Knowing the cost involved I began my research and found plenty of organizations who offered IT courses, but little else. Pitman Training on the other hand offered the support and the resources at an extremely competitive price.
Starting with the CompTIA A+ courses passing both these exams, I was extremely motivated to expand my knowledge further and receiving all the advice I needed from Pitman I am now one exam away from achieving my MCSA Microsoft qualification.
I am currently working in an IT support role which was initially a trainee position. But using the knowledge I have obtained through the courses at Pitman this has allowed me to become a supervisor a lot sooner than I had imagined.
I can’t recommend Pitman Training enough to people and although the courses I undertook where online and mostly home study, I enjoyed using the facilities finding the atmosphere very conducive to studying with very helpful, friendly and knowledgeable staff.”

IL – IT Technical

General Courses, IT Technical, Private Individuals

Marion created a fun training environment and always encourages questions and opinions.

Jennifer – Insolvency Administrator – Report Writing

General PD, Organisations Testimonials, Report Writing

The small group to tutor ratio was very helpful. It was at a great location, lunch was a treat, the training was well-paced and clear. The trainer was very patient, not patronising (a relief) and very helpful.

Paula – Assistant Visitor Experience Manager – Word

IT Tutor Led, Organisations Testimonials, Word Seminars

It took me a day to find a job after I left the course. The diploma taught me how to type well and use all the necessary computer programmes to the point where I am helping others at work with their queries about Excel and Access.

R G – PA to Consultant Cardiologist

Private Individuals

I was offered three jobs within a matter of weeks!

H S – Personal Assistant

Private Individuals

“When I met you back in February 2014 my mental state was at a low ebb. After our chat you gave me hope within myself!
When I realised what I was about to undertake, trepidation set in. Well, five months later I achieved my goal attaining a Diploma in Administration Assistant. This is such an huge achievement for me, being the first actual qualification I’ve attained. So a huge pat on the back for me!!!!
What can I say about Pitman Training, Edinburgh, simply first class! Your supervisors are a great bunch, nothing was too much trouble. Even when it came to asking what potentially could be a ‘stupid’ question, they always treated you with respect. I certainly asked a few ‘stupid’ questions! Their patience and understanding was first class, knowing that some of us weren’t on the same level with computer programmes as they were.
The courses are well set out with books and audio to help you along. The audio and on screen items are clear and concise, keeping it both plain and simple.
After five months my confidence is returning and that can only be a good thing for my future.
I’ve managed to secure a job with Edinburgh City Council and If there ever becomes a need to learn further subjects, you’ll be the first people I’ll contact.
Many thanks for all the help I’ve had over the past five months, so much appreciated.”

IS – Administration Assistant Diploma

General Diploma

Julie was obviously very confident and capable with content on course. Wonderful style and completely approachable. Overall the course is very hard to fault. Julie was lovely throughout and left me with a really thorough understanding which will be very valuable. Thank you.

Tracey – Student – Train The Trainer

General PD, Organisations Testimonials, Train the Trainer

The trainer was very knowledgeable and helpful. The facilities were good to. Very good – highly recommend to anyone.

Dawn – Head of Project Management – MS Project

IT Tutor Led, MS Project, Organisations Testimonials

“I studied the Executive PA Diploma with Pitman. I started studying it in January 2013, it was a great way to start the new year.
Before training I was working in a pub. Having graduated from Glasgow University with an English degree, I found it very difficult to get a job and to know what jobs to apply for. I began working in a hotel for three years before I realised no matter how good I was at my job or how many shifts I had done, there was no room for growth.
Training really helped me, it helped me get some focus and direction and it was a great way to learn new skills. It allowed me to get up to speed with all the Microsoft packages and to get back into the way of using computing skills. It also allowed me to broaden my job search as I now had skills I didn’t have before and skills that companies were looking for.
I now work at St Margaret of Scotland Hospice, which I am really enjoying, where I have been employed as a Receptionist and Medical Secretary.
I really enjoyed my Pitman course, all the staff were very friendly and always willing to help out with any problems. I definitely feel if I hadn’t done the Pitman course I would have struggled for even longer to find a job.”

LN – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

The trainer had an excellent general knowledge which helped with explaining things in the course.

Annette – Production and Accounts – Project Management Principles

General PD, Organisations Testimonials, Project Management

Marion was an excellent trainer, very clear and concise and I look forward to attending Executive PA course in July in Edinburgh.

Ashley – Executive Assistant – Time Management

General PD, Organisations Testimonials, Time Management

The course was relaxed, friendly and inclusive. The tutor was experienced and comfortable with answering questions raised not phased by anything.

Linda – Personal Assistant – Executive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

Well delivered, friendly and approachable.

Claire – Property Services Assistant – Report Writing

General PD, Organisations Testimonials, Report Writing

“I had previously enrolled on a ECDL course through Aberdeen College which I failed to complete as the course was primarily home based with pre-historic methods for learning the given subjects and using there computers wasn’t really an option because of full time classes and a raffle ticket method for trying to book a computer.
I work offshore so my free time is varied and is never the same month to month. I needed to learn these as more and more of my job required knowledge in how to use for example word, excel and outlook. I contacted Pitman Training Aberdeen and went into see Faye about the Microsoft Fast Track Diploma which covers all the key Microsoft packages used in any office. The flexibility in the Pitman Training method of training is what really attracted me to their course, I could go to there training centre at any time I wanted. The learning process is very well developed, and by means of listening, reading and most importantly doing flowing exercises I found I learned the given subjects very fast with ease.
I recently decided to set up my own Ltd Company to enable me to provide Maintenance services primarily to the Oil and Gas Industry for Gas Turbines, diesel engines, pumps and compressors. In doing this I decided to enrol on the Sage Line 50 course as this would help me with my book-keeping and the Dreamweaver course so that I could set up and maintain my own website for the company.
I would recommend anyone wanting to learn or improve their skills to train with Pitman Training Aberdeen. Both Iain and Faye have been really helpful and would not hesitate to enrol on another course with them if I need to.”

CB – Fast Track Diploma

General Diploma, Microsoft Office, Private Individuals

“The training and facilities were both excellent.Callum was both patient and understanding to my level of knowledge.The course has certainly benefited me and in turn, my work.”

Excel Level 2 Lesley Allan——Sales Coordinator—–George Wimpey

IT Tutor Led, Organisations Testimonials

I believe that the only reason I was granted an interview let alone being offered this position, is because I had enrolled for your course at Pitman Training, Edinburgh.

F C – Medical Secretary

Private Individuals

The small group allowed for personal interaction and focus on specific examples from the group.

Donald – Client service manager – Assertiveness

Assertiveness, General PD, Organisations Testimonials

Enjoyed the Supervisory Skills course, picked up useful tips and methods on how to handle difficult situations.

Deborah – Finance Team Leader – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

I have a job with the Inland Revenue as a Revenue Assistant. I enjoyed your course’s flexibility the most, as it was at my own pace.

J M – Inland Revenue Assistant

Private Individuals

I am currently working in the city in London as a PA. It is lots of fun, however very hard work!

L P – Personal Assistant

Private Individuals

Very good, no improvements to suggest. Marion was very knowledgeable and friendly.

Joyce – Governance manager – Better Business Writing

Better Business Writing, General PD, Organisations Testimonials

The trainer was engaging with audience, friendly, approachable and covered content of course excellently.

Tracey – Employer Engagement Officer – Communication Skills

Communication Skills, General PD, Organisations Testimonials

“I really enjoyed the Diploma which I am sure will improve my career prospects. I am looking forward to putting what I learned into practice.”

CC – Diploma

General Diploma

Julie was able to convey the content of the course clearly and used lots of real life examples to demonstrate. As we were a small group she was able to detail the course to meet our own objectives. Very useful course with knowledgeable trainer. I have learnt skills which will be used immediately within the workplace and at home.

Cara – Assistant Accountant – Influencing Skills

General PD, Influencing Skills, Organisations Testimonials

“When I started my Executive PA Diploma last September I was quite unsure what direction my career was going in, I guess you may hear this fairly often, however as the course progressed and my confidence increased I felt ready to look for a PA Executive job. In January I was very successful to be offered the role PA to the Senior Dental Advisor at Practitioner Services (part of the NHS) which I believe my Pitman training played a pivotal part and gave the company confidence to employee me.
I have now completed my three month contract at Practitioner Services, so again I had to think about the direction my career would go. So, I am delighted to let you know that I have been offered a permanent job as a Training Co-ordinator, taking over all the logistics and administration associated with the training events and seminars that the Company delivers and I will be working directly with the Managing Director.
Therefore, I would like to take this opportunity to thank you and your training administration team without whom none of this would have happened.”

LF – Executive PA Diploma

Executive PA, Private Individuals

“I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times.
But most importantly, Pitman training changed my life, forever and beyond I could have ever imagined. I did not have a job and had a very low self-confidence. It took me a while to have a courage and sign up for the advanced course that I had chosen, but I never looked back since that moment and everything in my life went on from strength to strength.
The staff became my second family and I would like to thank you for making me a better person. Every day you were transforming a young girl into a confident successful woman. We, as students are so lucky to have you.
After completing Pitman I was working for a Law Company, Edinburgh College and sat further exams that enabled me to progress further in my career.
I have recently been accepted for the position of Sales Consultant with Travelex. It took me just 7 days to get approved for the job since I saw the vacancy at the Job Fair and had a phone call to congratulate me for getting the job!!
I owe a lot in my life to Pitman Training. It truly changes lives, it gives confidence in your professional abilities, provides you with necessary qualifications to get that Dream Job!!”

DT – Executive PA Diploma

Executive PA, General Courses, General Diploma, Private Individuals

“The Fast Track diploma helped me no end. I managed to find a job in a major financial player and the confidence given to me through the relevant courses were valuable. A helpful staff and a flexible time to do the course in were key as it can be suited to everyone. I found a new job in just 2 weeks!”

MO – Fast Track Diploma

Microsoft Office, Private Individuals

Fantastic!

Nic – Senior Pilot/OSM – Report Writing

General PD, Organisations Testimonials, Report Writing

After having completed the Secretarial Diploma, I have managed to get a job at the Royal Bank of Scotland. I would like to thank you for the fantastic training I have had, and have recommended Pitman Training to several people.

S W – Secretary

Private Individuals

Changing career direction after leaving college early was a difficult thing to do, but training with Pitman gave me brilliant skills and has enabled me to get to where I am now. My CV is looking good and I feel 100% more confident because I know I have the right skills.

B D – Project Administrator

Private Individuals

If it wasn’t for my training at Pitman Training I would not have been qualified for the job, but because of the Legal Secretarial course, I now have all the skills to be able to carry out my duties. I had been out of work for some time and the course also gave me a the confidence to go out there and find a job that I enjoy and have the hours that fit in with my daughter’s schooling.

N G – Legal Secretary

Private Individuals

I am really enjoying the challenge of my new career and appreciate all that Pitman Training did to make it possible.

J M – Medical Secretary

Private Individuals

’Not only was this an excellent learning experience, but also great fun. I picked up some great tips on how to command and hold the attention of a less than enthusiastic audience and I found the section on voice coaching extremely useful.
The course really helps develop confidence, particularly with regard to the advice on body language and stance and I would recommend that everyone who has to present to small or large audiences should attend.’’

Jacqui C—-HR Manager—-Citizens Advice

Organisations Testimonials, Presentation Skills

Very approachable trainer, presented the course very well and I would highly recommend my colleagues taking this course.

Michelle – Change Manager – Communication Skills

Communication Skills, General PD, Organisations Testimonials

No Improvement required. Speed, clarity and technique ideal. The trainer was excellent!

Wendy – Receptionist – Meetings and Minutes

General PD, Meetings and Minutes, Organisations Testimonials

“The course exceeded my expectations and I would recommend it to all my colleagues and will let our training department know that it was excellent”

Bob—–Co-ordinator—–Voluntary Sector

Organisations Testimonials, Time Management

“Just a note to let you know I’ve now managed to secure a permanent post as a Finance Assistant/Purchase Ledger Clerk for an electronics firm just South of Edinburgh.
I would just like to say that I believe my Pitman Training certificates in Sage Line 50 and Purchase Ledger were instrumental in securing the above post.
I would like to take this opportunity to thank you and your colleagues for all your help in assisting me in my future career in finance.”

BS – Sage Accounts and Payroll

Book-Keeping, Private Individuals, Sage

Everything I wanted from the course and more, Marion was approachable, I felt comfortable and at ease.

Charlotte – Executive PA – Executive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

“I studied the Accounting Technician Diploma with Pitman Training in Edinburgh. I decided to do this course, as I was just about to be made redundant, and decided that I wanted to gain some new skills to help me when applying for a new job. I was also thinking about starting my own company, and thought that finance studies would never go wrong.
A couple of months after redundancy, I got a temporary post at SAMH, and then applied and got my current post as the HRD (Human Resources & Development) Administrator. Although I hadn’t completed the course when I got my job, the skills I had learnt so far has helped me out in my new job, as I have to monitor budgets and make monthly reports to my boss.
I enjoy learning at Pitman. You learn at your own speed, which makes it all much easier. This is the second course I’ve done at Pitman, and would recommend it to anyone.”

LM – Accounting Technician Diploma

Book-Keeping, Private Individuals

Excellent.

Alison – Receptionist – Outlook

IT Tutor Led, Organisations Testimonials, Outlook Seminar

Marion had great knowledge. I benefited from the examples provided. Great that Marion encouraged discussion, as the hints and tips will help me in my work environment.

Natalie – Executive Assistant – Executive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

First time being in Marion’s course and was an excellent experience, I need more!

Linda – Centre Manager – Conflict Management

Conflict Management, General PD, Organisations Testimonials

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Search Engine Optimisation (SEO) for Business