Twitter for Business

Name: Twitter for Business Training Course Online, Glasgow & Edinburgh | Pitman Training
Author: admin

About the Course

Twitter for Business offers a practical, hands-on approach to getting to grips with Twitter, the online micro-blogging platform. It covers the basics, but also shows you what it can really do when you start to get under the skin of the platform.

The course takes you through the basics of how to get started, showing you how to set up your profile and taking you through to posting your first tweet.

You’ll then move on to looking at how to organise your Twitter account, and you’ll see how you can use Twitter most effectively for a number of different purposes. The course takes you through the technical aspects, as well as helping you see what to post and who to interact with. This course is an excellent first step into the world of Twitter.

Course Info

Duration 13 hours. This will vary from individual to individual based on prior knowledge and ability.

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 13 CPD points upon successful completion

Discounted Training

CITB Members can receive a special discounted rate on our training courses – Click to find out more

Is this course right for me?

This short course takes you through the basics of how to get started with this popular social media platform, enabling you to make effective use of it for a number of different purposes.

Is this course for you?

Twitter for Business is perfect for anyone who wants to learn how to use Twitter to promote their business or personal profile. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, as well as those involved in PR, event management, and promotion.

While the course will help people in these job roles specifically, anyone in business who doesn’t yet use Twitter in their day-to-day lives will benefit from this course.

Awarded 13 CPD points upon successful completion

Duration 13 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Twitter Basics – What and Why?

Module 2 – Using Twitter in a Time-Effective Way

Module 3 – Content and Measurement

You’ll start with setting up a Twitter account, writing Tweets, following people and gaining followers. You will look at Twitter posts (i.e., “tweets”), spaces, and search.

Then you’ll move on to ––

Using lists to group people together
Using keywords for researching topics
Using shortened links to track tweet popularity
Hootsuite Advanced and Hootsuite Pro
Using video and gifs
Twitter Ads
Content –– what to say and what not to say
Measuring your success

Course Overview

Aims and Objectives
This course looks at how you can use Twitter to promote a business or your own personal profile. It will show you in simple, easy steps how this online platform can be so powerful.

You’ll see how Twitter can be used for marketing, customer service, research, and information gathering, or just to raise your profile. By the end of the course, we’re confident that you’ll be excited by Twitter’s possibilities.

Career Path

If you want to build a digital marketing career, learning the ins and outs of the various social media platforms is essential. This course is ideal for anyone looking to become a Marketing Assistant, Marketing Coordinator, Social Media Manager, and more.

Pre-Requisites

There are no pre-requisites for this course.

September 2026

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Testimonials

“I studied the Accounting Technician Diploma with Pitman Training in Edinburgh. I decided to do this course, as I was just about to be made redundant, and decided that I wanted to gain some new skills to help me when applying for a new job. I was also thinking about starting my own company, and thought that finance studies would never go wrong.
A couple of months after redundancy, I got a temporary post at SAMH, and then applied and got my current post as the HRD (Human Resources & Development) Administrator. Although I hadn’t completed the course when I got my job, the skills I had learnt so far has helped me out in my new job, as I have to monitor budgets and make monthly reports to my boss.
I enjoy learning at Pitman. You learn at your own speed, which makes it all much easier. This is the second course I’ve done at Pitman, and would recommend it to anyone.”

LM – Accounting Technician Diploma

Book-Keeping, Private Individuals

“I completed the Accounting Technician Course with Pitman Training after being made redundant from my IT Position, but I was also keeping the accounts and payroll for my husband’s business on a voluntary basis, but had no real training.
I had to make a choice of either retraining for another IT position or taking my Accounts knowledge forward. I was sceptical regarding my accounts knowledge, but after a meeting with Pitman staff, I left feeling much more confident. The enthusiasm and commitment from the staff showed me that I was actually capable of making a career change.
The course was flexible, so I was able to work around home and current work commitments.
As soon as I was actually made redundant, I picked up a six month contract and since then I have worked almost non-stop on temp or fixed term contracts mainly through an agency. I often take my actual certificates with me to interviews and employers are impressed.
I am so glad that I went for the initial meeting regarding my career, it has helped me build a new career after the redundancy setback.”

SK – Accounting Technician DIploma

Book-Keeping, General Diploma, Private Individuals, Sage

I finished a Pitman Secretarial Diploma in 2008 and after one month working as a temp. I was lucky enough to be offered a permanent job as Clerical/Admin Assistant which is where I am still working now.
Learning to touch type at Pitman definitely helped to secure the job, and also having a certificate from all the units of the secretarial diploma which showed that I could use Microsoft Office programs competently.
I took the option to study from home as living in Perth , it meant I could fit in work around the kids school hours. Though I did enjoy going into Edinburgh occasionally to do Outlook, and Audio. The course was really straightforward, and the tests were an enjoyable challenge.
I love being able to touch type, and it will be useful for the rest of my life, in whatever job I do. I have even got my children started on the BBC’s cool typing lessons for kids, where singing animals encourage you, and I hope that they will be able to type by the time they are teenagers.
All the trainers at Pitman were really helpful, and always ready to explain things, when I phoned or emailed with questions.

GA – Secretarial Diploma

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Excellent. Very approachable and knowledgeable. Made the subject interesting.

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Very engaging, simplified a lot of complex issues to meet the needs of the audience. Genuinely found both days very fascinating – very rare that I can listen to someone speak for 2 days and not get bored, but Julie achieved this! Can’t wait to try out my new tools and techniques!

Sarah-Louise – Business Development Executive – Influencing Skills

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Very good. I did a full semester in university on Project Management and this course taught me much more than I learned at university.

Rosemary – Wind Farm Developer – Project Management Principles

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Twitter for Business