Twitter for Business

About the Course

Twitter for Business offers a practical, hands-on approach to getting to grips with Twitter, the online micro-blogging platform. It covers the basics, but also shows you what it can really do when you start to get under the skin of the platform.

The course takes you through the basics of how to get started, showing you how to set up your profile and taking you through to posting your first tweet.

You’ll then move on to looking at how to organise your Twitter account, and you’ll see how you can use Twitter most effectively for a number of different purposes. The course takes you through the technical aspects, as well as helping you see what to post and who to interact with. This course is an excellent first step into the world of Twitter.

Twitter for Business

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Course Info

Duration 13 hours. This will vary from individual to individual based on prior knowledge and ability.
Training Type Course
Study Type In centre, Online

Awards & Qualifications

Awarded 13 CPD points upon successful completion

Is this course right for me?

This short course takes you through the basics of how to get started with this popular social media platform, enabling you to make effective use of it for a number of different purposes.

Is this course for you?

Twitter for Business is perfect for anyone who wants to learn how to use Twitter to promote their business or personal profile. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, as well as those involved in PR, event management, and promotion.

While the course will help people in these job roles specifically, anyone in business who doesn’t yet use Twitter in their day-to-day lives will benefit from this course.

Awarded 13 CPD points upon successful completion
Duration 13 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Twitter Basics – What and Why?

Module 2 – Using Twitter in a Time-Effective Way

Module 3 – Content and Measurement

You’ll start with setting up a Twitter account, writing Tweets, following people and gaining followers.  You will look at Twitter posts (i.e., “tweets”), spaces, and search.

Then you’ll move on to ––

  • Using lists to group people together
  • Using keywords for researching topics
  • Using shortened links to track tweet popularity
  • Hootsuite Advanced and Hootsuite Pro
  • Using video and gifs
  • Twitter Ads
  • Content –– what to say and what not to say
  • Measuring your success

Course Overview

Aims and Objectives
This course looks at how you can use Twitter to promote a business or your own personal profile. It will show you in simple, easy steps how this online platform can be so powerful.

You’ll see how Twitter can be used for marketing, customer service, research, and information gathering, or just to raise your profile. By the end of the course, we’re confident that you’ll be excited by Twitter’s possibilities.

Career Path

If you want to build a digital marketing career, learning the ins and outs of the various social media platforms is essential. This course is ideal for anyone looking to become a Marketing Assistant, Marketing Coordinator, Social Media Manager, and more.

Pre-Requisites

There are no pre-requisites for this course.

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