About the Course
This course is a whistle-stop tour of using Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on it, the course covers all the essentials, as well as using Facebook for advertising.
From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the entire spectrum of opportunities that this social media platform offers.
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Learn how to use Facebook to promote and market your organisation. This course looks at how businesses can maximise their social media presence on this social media platform.
Is this course for you?
Facebook for Business is ideal for anyone who wants to learn how to use Facebook to promote their business. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, as well as those involved in PR, event management, and promotion.
While the course will help people in these job roles specifically, anyone in business who doesn’t yet use Facebook in their day-to-day lives will benefit from this course.
Course Content
Module 1 – Facebook Basics – What & Why? – Features, audience, benefits, types of profile, setting business objectives
Module 2 – Personal Facebook – Creating a personal account – timelines, finding friends, lists, status updates, Facebook for mobile devices
Module 3 – Facebook for Business – Creating, improving, and promoting a page, using the Facebook page to promote a business or event, creating and scheduling different types of posts, and using Facebook Messenger
Module 4 – Developing Engagement on a Business Page – Attracting fans using content, links and promotion from a personal profile, knowing when to post, understanding the Facebook algorithm, competitions, advertising, including sponsored stories, promoted posts and offers, creating a shop, and integration with other marketing activities
Module 5 – Measuring Engagement on a Business Page – using Insights, Likes and Reach tabs, measuring advertising success, best practices
Aims and Objectives
The purpose of the course is to fill any knowledge gaps on what Facebook can do for your business. It’s an opportunity to bring everything you already know to the table, then expand on it and look at this hugely popular social media platform through a new lens. Seeing yourself as a customer, as well as a business, is powerful, and understanding how both constituencies use Facebook will provide fresh insights.
Career Path
If you’re looking to build a digital marketing career, learning the ins and outs of the various social media platforms is essential. This course is ideal for anyone looking to become a Marketing Assistant, Marketing Coordinator, Social Media Manager, and more.
Pre-Requisites
There are no pre-requisites for this course.
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The tutor knew her role very well, she was happy to answer questions and gave good advice on situations.
Elsamarie – Receptionist – Receptionist Seminar
After having completed the Secretarial Diploma, I have managed to get a job at the Royal Bank of Scotland. I would like to thank you for the fantastic training I have had, and have recommended Pitman Training to several people.
S W – Secretary
“I’m presently studying an ECDL course with Pitman Training.
Prior to enrolling I had been made redundant from my post as a Publications Information Assistant, due to departmental re-structuring, within the media department of Strathclyde Police. As the workplace is constantly evolving, I decided to upgrade my skills and ECDL seemed the obvious choice – for me. The course has helped me gain the confidence to apply for jobs again, even those I’d previously considered outwith my comfort zone.
What I’ve enjoyed most about the course is the fact professionals are on hand if you have any problems, you can work at your own pace and the hours are flexible.However, for me, what makes Pitman Training so successful is its staff. They are friendly, approachable and very encouraging. Their cheery disposition makes it a joy to learn.
I wouldn’t hesitate to recommend Pitman Training.”
JW – ECDL
‘’I would like to say how much I enjoyed the above course yesterday. I have to say this ranked as one of the very best courses I have attended and I now have a more positive attitude towards meetings/minute taking. Please pass my thanks to the trainer.’’
L D
I am currently working in the city in London as a PA. It is lots of fun, however very hard work!
L P – Personal Assistant
The trainer was capable of explaining things so they were easily understood and answered all questions I had during the Intermediate Course.
Amy – Admin Assistant – Access