About the Course
This course is a whistle-stop tour of using Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on it, the course covers all the essentials, as well as using Facebook for advertising.
From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the entire spectrum of opportunities that this social media platform offers.
Learn how to use Facebook to promote and market your organisation. This course looks at how businesses can maximise their social media presence on this social media platform.
Is this course for you?
Facebook for Business is ideal for anyone who wants to learn how to use Facebook to promote their business. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, as well as those involved in PR, event management, and promotion.
While the course will help people in these job roles specifically, anyone in business who doesn’t yet use Facebook in their day-to-day lives will benefit from this course.
Course Content
Module 1 – Facebook Basics – What & Why? – Features, audience, benefits, types of profile, setting business objectives
Module 2 – Personal Facebook – Creating a personal account – timelines, finding friends, lists, status updates, Facebook for mobile devices
Module 3 – Facebook for Business – Creating, improving, and promoting a page, using the Facebook page to promote a business or event, creating and scheduling different types of posts, and using Facebook Messenger
Module 4 – Developing Engagement on a Business Page – Attracting fans using content, links and promotion from a personal profile, knowing when to post, understanding the Facebook algorithm, competitions, advertising, including sponsored stories, promoted posts and offers, creating a shop, and integration with other marketing activities
Module 5 – Measuring Engagement on a Business Page – using Insights, Likes and Reach tabs, measuring advertising success, best practices
Aims and Objectives
The purpose of the course is to fill any knowledge gaps on what Facebook can do for your business. It’s an opportunity to bring everything you already know to the table, then expand on it and look at this hugely popular social media platform through a new lens. Seeing yourself as a customer, as well as a business, is powerful, and understanding how both constituencies use Facebook will provide fresh insights.
Career Path
If you’re looking to build a digital marketing career, learning the ins and outs of the various social media platforms is essential. This course is ideal for anyone looking to become a Marketing Assistant, Marketing Coordinator, Social Media Manager, and more.
Pre-Requisites
There are no pre-requisites for this course.
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B D – Project Administrator
The compliments I have received have certainly given my confidence a great boost. I am so enjoying the work, the environment and the people and it’s all due to the skills I have gained from the Diploma courses I have done through Pitman Training.
H L
“As I was due to retire from teaching within a few months, I was looking to update my computer skills in order to facilitate a move to part time work in administration/ reception. After a chat with Linda, I decided upon the Fast Track Microsoft Office Diploma. This enabled me to remember work I had previously done in class using Word and PowerPoint and to also extend my use of the programs. The three others modules covered were Outlook, Excel and Access. I have to say Access was the most challenging for me, even though I could see the logic in it!!
I thoroughly enjoyed working through the modules as you are able to work at your own pace and go over areas again and again until you feel comfortable with your understanding. Another very positive aspect to going in to the Centre to work is the invaluable help given by the staff who are friendly and on hand to iron out any little problems; they calm you down when frustration levels begin to rise at your inability to see where you have gone wrong and expertly set you back on the right pathway!
I am delighted to say that I completed the course with Distinction.
At the moment I am not working but am now veering towards working within the NHS. In order to further my chances with this I am currently studying Medical Terminology. Again a bit of a refresher for me as I have previously studied Anatomy and Physiology, but am enjoying it none the less as it makes me use my brain cells. Not a bad thing!
Although not working I have been looking at the Show Website for NHS workers and will also be looking to find temporary work through an agency, if the first option does not work out, in order to gain experience back in an office environment.
I am glad I made the decision to call Pitman and chat to Linda about options. I can be a bit of a learning junkie and once I have the bit between my teeth I may well find another area to study and keep me at Pitman that bit longer.
Very satisfied client”
JN – Fast Track Diploma
No Improvement required. Speed, clarity and technique ideal. The trainer was excellent!
Wendy – Receptionist – Meetings and Minutes
The trainer was very responsible and a very clear communicator. Paid attention to what people in the group said and made the day enjoyable and very worthwhile.
Kenneth – Faculty Head Sciences – Time Management
Excellent! I thoroughly enjoyed the 2 days and found Marion amazing at talking through everything.
Sarah – Office Manager – Exacutive PA Seminar
“The Fast Track diploma helped me no end. I managed to find a job in a major financial player and the confidence given to me through the relevant courses were valuable. A helpful staff and a flexible time to do the course in were key as it can be suited to everyone. I found a new job in just 2 weeks!”
MO – Fast Track Diploma
“I started studying for a Secretarial Diploma with Pitman training in September 2013. After working as a mail room assistant for years, I wanted to move on to a better job with more opportunities.
I researched courses at various colleges but the hours weren’t suitable for me with a full time job. I liked the flexibility of studying with Pitman, it allowed me to study in my own time and at my own pace. At my first meeting with Linda we chatted about what kind of job I would like to do in the future and what kind of organisation I would like to work for. I had originally been interested in taking an ECDL course but after speaking with Linda we decided that a Secretarial Diploma would give me more opportunities of finding the job I was looking for.
I was very impressed with the course materials and facilities and found the course straightforward and easy to follow. The learning environment is very relaxed and girls are all very friendly and helpful. I have learned so many new skills while studying with Pitman and also learned to feel confident in my abilities. In July 2013 I started working as an administrator in an organisation that I have wanted to work in for several years. My new employer, the Scottish Police Federation was impressed by the qualifications I had earned and with the amount of my own time I had dedicated to studying for them. I love my new job and without all the help I received from Pitman Training I wouldn’t be in the position I am in now.
I want to thank all the staff for all the help you gave me and for making the time I spent at the training centre so enjoyable. I would recommend anyone to take a course with Pitman Training and wouldn’t hesitate to take another course if I feel I need to expand the skills I have learned in the future.”
NM – Secretarial Diploma
“I started the Executive PA/Secretarial Diploma course at the Pitman Training Centre in Edinburgh in August 2012 and followed up with 2 Legal Modules.
Before I started my Pitman Training course I was working in retail and not feeling like I was getting anything out of my job. My training has helped me to build up the knowledge and skills required to work in a much more demanding position and has been a great help to me.
In April 2013, I left my job and applied for a job as a receptionist at a Hotel outside Aberfeldy – a job which a friend had seen advertised and suggested I applied for. The job description entailed working mainly behind reception, dealing with guests, but also comprised of a lot of secretarial based work such as organising functions and meetings and typing up notes and menus etc. I was offered the job only hours after I went for the interview and so of course accepted it straight away.
I applied for the receptionists job 9 months after I began my course, as initially I was in no great rush to find another job, but would rather focus on working through the modules so that I would have the necessary experience for when I did decide to apply for something else.
I have loved doing my Pitman courses and have found the workbooks and online exercises very beneficial. I have enjoyed being able to work through each part of the course in my own time and being able to repeat exercises and aspects of modules has definitely been a help, especially on some of the more tricky subjects. It has made me a feel a lot more comfortable in what I am doing and has allowed me to go over parts that I was having any difficulty with.
All of the tutors and staff at the Centre in Edinburgh have been fantastic, and are always there on the end of the phone or an email whenever I have needed any help or clarification on any part of the course. They have always been more than happy to give me advice and guidance, no matter how trivial I think my questions are.
My experience at Pitman Training has been excellent and I will definitely consider doing another course at the Centre in the future, and would highly recommend it to other people.”
CS – Legal/ Executive PA Diploma
Everything I have learnt can be used throughout the future not just in my employment. The Information came across well and I will definitely use it throughout my daily routines at work. I was Very impressed by the service today – friendly, welcoming and nothing was too much trouble.
Yvonne – Family Support Worker – Receptionist Seminar
“Before I started my training at Pitman I was unemployed, I had been working as a accounts assistant in a hotel for three years and although my last job was in accounting I had no knowledge or understanding of SageLine 50 Computerised Accounting, which is widely used throughout many organisations, so it was important for me to learn this accounting software.
I found all the staff really helpful in guiding and advising me throughout the course and when I had finished they suggested I should take the Computerised Sage 50 Payroll course to complement further my skills.
On finishing both courses, I was also advised by the staff to take the external examinations from the International Association of Bookkeepers (IAB) in both of the courses I had studied. Once I finished the IAB exams in June 2013 I became committed in searching for a job in an accountancy position. The knowledge I had gained and the results of the courses enhanced my C.V and I felt much more confident when applying for jobs.
After two months I managed to secure three interviews, two of which offered me jobs. I accepted a full time sales ledger assistant position in Skyscanner.
I would like to thank Pitman Training staff for all their help and support which has helped me to secure the job that I wanted.”
MR – Sage
Excellent trainer. Knowledgeable with a very pleasant and helpful manner.
Julie – Manager – Outlook
I have a better understanding of how to manage conflict in the work place, and how to be more confident.
Ann – Staff nurse – Conflict Managment
Excellent, interesting and good humoured.
Tommy – Sales Executive – Presentation Skills
The skills that I learnt on the course come up time and time again on a daily basis and I am sure that the diploma on my CV has ensured interviews for a number of job applications.
L B – PR Assistant
‘’Both Carol & Liz attended the Professional Receptionist Training course on Friday 31st January in Edinburgh held by Pitman Training. Both enjoyed the course and thought it was beneficial and relevant to their place of employment.
Since the course they both feel more confident and understand a lot more about what is required of a Receptionist.’’
Professional Receptionist
Very good! Relaxed atmosphere which helped. I have come away with many ideas.
Lyndsay – Management Trainee – Executive PA Seminar
I am able to write faster and take minutes of meetings.
Lucy – PA/Business Support Officer – Speedwriting
First time being in Marion’s course and was an excellent experience, I need more!
Linda – Centre Manager – Conflict Management
Overall excellent trainer with good psychological inferences too.
Blair – Managing Director – Presentation Skills
I found learning at Pitman Training was enjoyable, which makes all the difference. It was probably one of the best decisions I have made in the last decade.
S E
The trainer was engaging with audience, friendly, approachable and covered content of course excellently.
Tracey – Employer Engagement Officer – Communication Skills
My knowledge and understanding has vastly improved thanks to Callum. He was an excellent trainer, very patient and information was given clearly. I was able to understand all the formulas!
Lesley – Practice Manager – Excel
“I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times.
But most importantly, Pitman training changed my life, forever and beyond I could have ever imagined. I did not have a job and had a very low self-confidence. It took me a while to have a courage and sign up for the advanced course that I had chosen, but I never looked back since that moment and everything in my life went on from strength to strength.
The staff became my second family and I would like to thank you for making me a better person. Every day you were transforming a young girl into a confident successful woman. We, as students are so lucky to have you.
After completing Pitman I was working for a Law Company, Edinburgh College and sat further exams that enabled me to progress further in my career.
I have recently been accepted for the position of Sales Consultant with Travelex. It took me just 7 days to get approved for the job since I saw the vacancy at the Job Fair and had a phone call to congratulate me for getting the job!!
I owe a lot in my life to Pitman Training. It truly changes lives, it gives confidence in your professional abilities, provides you with necessary qualifications to get that Dream Job!!”
DT – Executive PA Diploma
Well delivered, friendly and approachable.
Claire – Property Services Assistant – Report Writing
I was offered three jobs within a matter of weeks!
H S – Personal Assistant
The trainer was capable of explaining things so they were easily understood and answered all questions I had during the Intermediate Course.
Amy – Admin Assistant – Access
‘’I would like to say how much I enjoyed the above course yesterday. I have to say this ranked as one of the very best courses I have attended and I now have a more positive attitude towards meetings/minute taking. Please pass my thanks to the trainer.’’
L D
I am enjoying my new role as medical audio typist. Studying at Pitman Training was a good break from the every day world of work. I learned that some of the computer applications I’d heard of before were not as scary as I’d once thought!!
M M – Medical Audio Typist
From going from redundancy to this is just a great feeling! I actually love my job!
I C – Legal Secretary
“Great Knowledge on subject. Friendly and relaxed throughout. Excellent!”
Word Introduction Andy McDougall—–National MuseumsScotland
“I spent many years living overseas, on returning to Scotland I was frustrated with the difficulty in finding employment due to my lack of work experience or qualifications in a particular field.
Completing the Legal Secretarial Diploma with Pitman Training has certainly changed this by providing me with the skills and confidence I needed to kick start my career.
Throughout the course the Staff were very helpful and friendly and when the time came to consider seeking employment the support and advice they offered was excellent. Just prior to completing the course I was offered a job in the legal department of a major financial institution in Edinburgh.
I’m absolutely delighted. I thoroughly enjoyed the whole training experience with Pitman, without the Diploma I know I would not have been offered the position.”
MG Legal Secretarial Diploma
“After a change in my personal circumstances in 2012, I decided I wanted a complete change in career and decided to study as a Medical Secretary, opting to take the full diploma at Pitman Training. I previously worked in the Newspaper & Magazine industry, and had done so for 10 years so this was quite a drastic change for me! My most recent role was as an Account Manager for a 3rd Party Retail Consultancy Company. Having not been to university, almost all of my experience had been picked up at work and therefore to move in to a new specialised career was going to be very difficult without some form of qualification.
After doing a lot of research I decided that Pitman had exactly the course I wanted and an excellent reputation so I knew I would be in good hands. From the very first time I went in to sign up to the course, right through to the completion, the team were so helpful and friendly, ready to help with any problems and provide support.
I had already completed 60% of the course when I discovered I was being made redundant from my current role. Whilst obviously a big shock, I had been planning to leave in any case. Whilst working out my notice at my job, I was applying elsewhere and was offered some contract work at Spire Murrayfield hospital within their Medical Secretary team. This will provide me with invaluable experience and an opportunity to put all my study to use in a new and exciting career.
I know for a fact none of this would have been possible without the qualification and support from the Pitman team at Edinburgh.”
VH – Medical Secretary Diploma
“I have recently just completed the ‘Accounting Technician Diploma’ which was fantastic. This Diploma was great as it enabled me to get a good insight into each course required to work in an accounting environment.
Before my training I was living and working abroad in Spain and France, were I was learning the local language and teaching English to both adults and children.
On my return to Scotland I started my own small business as franchisee for ‘La Jolie Ronde’ where I am a Licensee for the company. I actually found this business opportunity whilst still living abroad in France on line and applied from there.
When I just started this business 3 years ago my knowledge of how to keep my books under control to help view profits and fill tax returns was nonexistent, but now thanks to the course at Pitman I am in full control of my accounts : )
I may also want to widen my job options as my business is only part time, I am thinking of possibly applying for account assistant positions in the near future and I am sure with my training at Pitman and my Certificate to back it up, I should have a good chance of securing employment.
I enjoyed my learning experience so much at Pitman
The staff that work there are all so lovely and very helpful, and I am sure you will see me again in the future back to study another course.
Thanks a lot for all your help.”
SB – Accounting Technician Diploma
The course was catered specifically to spreadsheets I use in my daily business, so was invaluable, useful and relevant.
Jennifer – Examinations Administrator – Excel
Everything needed was provided. Work booklets, pad, pen and pencil were all good quality.
Louise – PA – Speedwriting
“I studied the Microsoft Fast Track Diploma. I had been working in a beauty salon for 5 years – I was a therapist and in January I gave up treatments and became the full time receptionist. I really wanted a Monday – Friday receptionist role in an office but because I didn’t have much IT experience I knew that I would find the job search difficult.
The Microsoft training gave me the skills that employers were looking for and I found that once I had the qualification on my CV I started getting selected for interviews. As well as learning new skills the course also helped to just refresh my memory on some things that I could already do.
I am now working in a new job which is the Monday – Friday role I wanted. My job title is Customer Service Assistant. This is a Front of House role which involves a lot of meeting and greeting and looking after all of the tenants in the building who we provide serviced offices for.
I enjoyed the training as it felt very relaxed and I liked that I could go at my own pace. I am so happy that I got this qualification for myself. I really believe that without my qualification I would be stuck in a job that I really wasn’t happy in for many more years!
Thank you Pitman training!”
JS – Fast Track Diploma
“Excellent! Extremely helpful and reassuring, thank you so much for this course!I now feel much more confident and know how to improve my minutes taking techniques.”
Adeline Amar—–Scottish National Gallery of Modern art
Before Pitman I was not working and was finding it difficult to get job. My lack of computer experience was the major factor. Then a friend recommended Pitman Training to me. Since then my life has dramatically changed from worse to better.
As soon as I completed my studies at Pitman and was about to go to Napier University, I got a job as Fulfilment Officer at Help The Age on part time basis. Pitman Training has helped me in so many ways. It made me very confident in the use PC, my knowledge in Finance has improved a lot due to the practical aspects involved in the studies of which you cannot get in university. I was so confident in the use of sage accounting, purchases and sales ledger invoice processing and accounts reconciliations.
I got my first job three days after completing my studies and since I have had a number temporary jobs due my Pitman qualification. I have worked with HBOS, Quayle Munro Ltd-Investment Banking, City of Edinburgh Council, Action Group and SSPCA, all on temporary basis as Finance Officer since I left Pitman.
I have now secured a permanent employment as Development Finance Administrator with National Trust of Scotland. I got this job because of what I achieved in Pitman as my Line Manager commented. Without Pitman I would not have reached where I am today. God bless Pitman and all the staff in Edinburgh.
Everything at Pitman-Edinburgh is perfect. The trainers are wonderful and willing to help at all time. As someone from Africa, I was finding it very complex to type and to use computer as well but they took their time to teach all the basic necessities and now I am one of the best in computers at work.
The environment is very conducive, the receptionist is the best I have ever met and the course advisors are everything. They care, are very kind, patience and motivates everyone.
I am what I am today because of Pitman Training.
IN – Diploma
The training course helped me to build on my degree and specialise in Microsoft Skills to help me find employment in the computer support and administration industry. I enjoyed being able to get a “hands on” approach from the course.
M H – IT Systems Administrator
” I would like to thank you for giving me this unique opportunity to change my life and get a good job as a bookkeeper.
To be honest, as a foreigner I was scared at hat the course would be too hard to study and understand but I decided to take this challenging opportunity and improve my skills.
The training materials were amazing. They were very well presented and easy to learn. However the greatest advantage was the Training Supervisors. At any point when you are stuck with the subject or do not understand the questions then all you have to do is ask and all the help you need is there for you.
After I completed just three of the modules I decided to look of a job as a part time bookkeeper and I was in seventh heaven when I was offered a job before I had even finished my course.
The knowledge I have received from Pitman has helped me to develop my skills and improve my financial situation.
I strongly believe that anyone with a bit of discipline, patience and effort can change their lives for the best with the help of Pitman Training.”
AKS – Accounting Technician Diploma
“I thought I would drop you a line to say that I am now established with my new job where I am working as a Property Manager. As you know when I came to you I was just about able to bang out an e mail and wouldn’t have known where to find such sophistications as “page breaks” etc. A really challenging student for your ever patient and encouraging team! I would certainly say to anyone thinking of a course with you not to consider being too old to learn. I certainly had my extreme doubts but the constant encouragement from your team got me through!
I am now using a fairly all embracing software system which is tailored to the needs of this company and in addition my Outlook and Word skills are used all the time. I feel completely confident in saying that despite many years in the property business I would not have been able to cope with this job without the training I received at Pitman, thank you.
My new employers are both very computer competent but I believe I may have the “edge” on PowerPoint – how satisfying is that!
I would recommend the Fast Track Microsoft Skills Diploma course to anyone wanting to enhance their employment prospects, it certainly worked for me.”
SH – Diploma
The learning process used by you is so relaxing and such an enjoyable was to learn. I have studied a lot in my time, but this is the first time it has really been fun.
J L
I found the course to be excellent, hard to think of any improvements that could be made.
Derek – Finance Manager – Better Business Writing
“I studied the Legal Secretarial Diploma with Pitman because I wanted to have some formal IT qualifications and was interested in finding work in the legal or property sector. Before taking the course I was doing housekeeping and cleaning work and I had decided I wanted to look for something with a more administrative focus.
I had used computers a lot before doing the diploma but I now feel like I have a much better and more organised understanding of programmes like Microsoft Word and Excel and I am confident enough to experiment with them.
I thought I could already type very well but I am so much faster now that I’ve done the Typaz and speed development courses.
I have just been offered a job as a Plans Officer with Registers of Scotland through the Pertemps agency. I wouldn’t have been able to apply for this job without my Pitman diploma.
I would definitely recommend Pitman to others, especially other graduates, because it gives you more confidence and more options. I liked being able to work at my own pace and the supervisors in the training room were really helpful with all my modules.”
HB – Legal Secretarial
“Last year I enjoyed filling in my retirement days with studying for a ECDL at Pitman’s, where the staff were patient and encouraging. The challenge was excellent and now I have a certificate to prove I learnt a few things.
At present I use the skills I acquired for voluntary work, but they also allow me to feel I understand online security better and I can generally use my computer in a faster and more informed way.
Thank you Pitman!”
FD – ECDL
“After 12 years working for an airline I decided to make a career change and started looking into various training companies. I selected Pitman Training based on their helpfulness and support.
I started studying in August of 2007 and initially signed up for Comptia’s A+ to ensure I was making the right choice. After completing this with the great help I got from John and Martin I then went on to study for my MCSA.
Before completing my course I started applying for a few jobs and was lucky to secure a position with BCF Technology as an IT support engineer. I have no doubt that taking this course had a lot to do with their decision.
Throughout my involvement with Pitman Training I received nothing but encouragement from all the staff and fellow students, which certainly made learning easier and more enjoyable. I wouldn’t hesitate recommending Pitman Training to anyone that asked and will be using them for any future training I may need to undergo.”
MM – IT Technical
The small group allowed for personal interaction and focus on specific examples from the group.
Donald – Client service manager – Assertiveness
Julie was able to convey the content of the course clearly and used lots of real life examples to demonstrate. As we were a small group she was able to detail the course to meet our own objectives. Very useful course with knowledgeable trainer. I have learnt skills which will be used immediately within the workplace and at home.
Cara – Assistant Accountant – Influencing Skills
“The training and facilities were both excellent.Callum was both patient and understanding to my level of knowledge.The course has certainly benefited me and in turn, my work.”
Excel Level 2 Lesley Allan——Sales Coordinator—–George Wimpey
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