Wine, Beer, and Cocktail Service Fundamentals

Name: Wine, Beer, and Cocktail Service Fundamentals
Author: David McLachlan

The Wine, Beer, and Cocktail Service Fundamentals course has been designed to provide insight into the world of alcoholic and non-alcoholic beverages. This course will guide any aspiring hospitality student into the world of wines, spirits and beers, ready to support hospitality operations.

IS THIS FOR YOU?

This course is an introduction to beverage knowledge and service, designed for anyone interested in exploring or pursuing a career in the hospitality and beverage sector. No prior experience is required.

ABOUT THIS COURSE

The course provides a broad overview of beverage fundamentals, wine service, and cocktail foundations, helping you build the confidence to apply for roles in hospitality environments that focus on beverage excellence.

Beverage knowledge is a key skill across hospitality roles, with opportunities in restaurants, hotels, bars, events, and luxury service. Roles may include sommelier assistant, bar supervisor, beverage manager, or hospitality team member.

The course comprises eight modules, featuring engaging content and practical insights into wine, cocktails, and alternative beverages. Each module is broken down into manageable sections, making it easy to progress through the course.

Upon completion, you will receive a Pitman Training Certificate to validate your understanding of hospitality principles and practices.

Course Info

Duration 30 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application.)

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 30 CPD points upon successful completion

Discounted Training

CITB Members can receive a special discounted rate on our training courses – Click to find out more

Is this course right for me?

CAREER PATH

Beverage expertise is highly valued in hospitality. Roles may include sommelier assistant, bar supervisor, or beverage manager.

Awarded 30 CPD points upon successful completion

Duration 30 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application.)

Course Content

Module One – Beverage Fundamentals and Profitability:

Gain a foundation in beverage knowledge and understand how drinks contribute to profitability.

Module Two – Explore Red Wines:

Study the most common red wines, their flavour profiles, and structure.

Module Three – Explore White, Sparkling and Aromatic Wines:
Discover popular white wines and aromatic varietals.

Module Four – Wine Service and Etiquette:
Learn professional wine service standards, including how to open and serve wine, correct storage and serving temperatures, and how to present and
polish glassware.

Module Five – Wine Regions and Styles:
Explore how geography influences wine. Compare Old World and New World wines.

Module Six – Sparkling Wine and Fermentation Science:
Understand how still wine becomes sparkling. Explore global sparkling wine styles, learn how Champagne is made, and practice serving and recommending sparkling wines.

Module Seven – Cocktail Foundations: Vodka, Gin, and Rum:
Get introduced to classic cocktail foundations. Study vodka, gin, and rum cocktails, explore flavour profiles, and practice using bar tools and techniques.

Module Eight – Alternative Beverages and Beverage Culture:
Explore the wider world of beverages, including tea, coffee, and espresso.

Course Overview

The course offers insight into how beverage knowledge enhances guest experience and supports business success.

Participants must have completed the Introduction to the Principles of Hospitality.

September 2026

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Testimonials

“I was previously working as an Office Manager for a small online retailer – which I enjoyed – but I was ready for a new challenge and wanted to expand my CV.
I couldn’t fault the training at Pitman. Each course was easily manageable as it was split into lessons. To add to that, the supervisors were always on hand to help out with any questions, however big or small.
I applied for one job I particularly liked the sound of, and after two interviews, a psychometric test and three skills tests (which I was able to complete with confidence due to my training at Pitman) I found out I was successful!
I am now Office Manager and PA to a senior member of staff at one of Scotland’s leading estate agents. I absolutely love my new role and I am learning more and more every day.
I could have easily stayed in my old job but wanted a new challenge, on a different path, and Pitman training was the stepping stone I needed.
I would fully recommend the Executive PA course to anyone looking to develop their skills and CV. It gave me confidence to apply for the job I have now, helped me in the interview process and above all, now helps me on a daily basis in my new role.
The team at Pitman made me feel welcome and comfortable, and my time spent at York Place was most enjoyable.
Many thanks!”

KC – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

‘’Just to thank you again for the excellent course. It was at just the right level and I really appreciated being able to attend without having done the previous one.Too many courses insist on a progression through levels with certificates rather than accepting experience. Callum presented the course at a very good pace giving plenty of time for questions.Definitely the best computing related course I have attended!’’

Excel level 2 C M——-National Trainer

IT Tutor Led, Organisations Testimonials

Everything needed was provided. Work booklets, pad, pen and pencil were all good quality.

Louise – PA – Speedwriting

General PD, Organisations Testimonials, Speedwriting

“I recently studied Marketing Essential with Pitman Training. I currently deal with marketing in my business. As Managing Director and Marketing Director I felt it necessary to gain some formal training in marketing.
Pitman Training’s course allowed me to study at my own pace in my own time and at my convenience – thus alleviating the stress that returning to study can cause. The on hand tutors provided efficient and effective back up and the training room was a peaceful and relaxed area to study.
I thoroughly recommend Pitman Training – and even signed up for a Diploma course with them as a direct result of enjoying the Marketing Essentials Course.”

GS – Marketing Essentials

General Courses, Private Individuals

’Not only was this an excellent learning experience, but also great fun. I picked up some great tips on how to command and hold the attention of a less than enthusiastic audience and I found the section on voice coaching extremely useful.
The course really helps develop confidence, particularly with regard to the advice on body language and stance and I would recommend that everyone who has to present to small or large audiences should attend.’’

Jacqui C—-HR Manager—-Citizens Advice

Organisations Testimonials, Presentation Skills

I loved that the trainer had done the role and understands the job and what is needed. Excellent!

Nicola – Office Administrator – Meertings and Minutes

General PD, Meetings and Minutes, Organisations Testimonials

Wine, Beer, and Cocktail Service Fundamentals

Course Info

Awards & Qualifications

Discounted Training

Is this course right for me?

Course Content

Course Overview

September 2026

Testimonials

Courses

Edinburgh

Glasgow

Aberdeen