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Video for Business

The Video for Business training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Video for Business has been created to show you that professional videos for your business are within reach. You no longer need thousands of pounds and a full team of experts, to be able to create corporate videos or videos for marketing your company.

Course duration: 10 hours

CPD Points: 10


Video for Business takes you through the basics of understanding how to create a professional video, and it walks you through all elements involved.

With Video for Business you’ll see:

How powerful videos can be, how to create a strategy and how to plan for success

You’ll learn how to:

  • Create a great video, and what equipment is needed
  • Capture sound and lighting for a professional look
  • Use framing and create strong compositions
  • Convert and edit video files with clickable links
  • Publish and distribute your video on multiple platforms
  • Report on your success with analytics

As a result you’ll be able to create, edit, distribute and monitor the success of videos you produce. You’ll also understand how to reach new audiences and mobile audiences through video.

This course could lead to a rewarding career in digital media. Roles such as Video Editor, Producer, Marketing Manager, Content Producer, Videographer are all possibilities that you could aspire to.

Video for Business is suitable for anyone but PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion will most definitely see value in it.

It’s a great skill to develop for any marketing professional or anyone involved in promoting a company online. Adding skills like this to your CV will always be useful and this could really help you stand out when looking for a new job, or promotion.

This short online course walks you through the technical aspects you need to know but it also goes much further than that. It shows you how you can use video in business, and helps you understand how this fits into the wider marketing mix.

At the end of this course you’ll be able to see how you can create a professional looking video for your business, on a budget. You’ll understand how to get the best from technology, and how to then leverage this content to a wide audience. Taking you through step by step, Video for Business is here to introduce you to the process of creating videos and to help you feel confident and excited about the opportunities.

There are no prerequisites for this course.

Flexible Workforce Development Fund (FWDF)

Claim up to £15,000 for Training your employees

This fund provides Levy Paying Companies an opportunity to up-skill or re-skill Employees and in turn, support economic growth.

Eligibility Criteria:

  • You must be a Levy Paying Employer
  • The Company must be based or operate in Scotland, wholly or partially
  • Employees must reside in Scotland

For more information on applying for this funding, contact our Course Advisors by clicking below:


A funded training opportunity is now available to those facing redundancy or those who have been made redundant from March 2020 onward.

The National Transition Training Fund aims to tackle the rise in unemployment caused by Covid-19 by offering short sharp training opportunities for people to learn in-demand skills.

If you are currently under threat of redundancy, or have been made redundant at any time from the 1st March 2020 and are aged 25 or over, you can access an industry recognised qualification to help you gain employment.

For further information on how to proceed then contact us referencing the course(s) you are interested in.

For more information on this or any of our courses complete the form

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