About the Course
This course will bring you up to speed in using LinkedIn in a business context, whether as an individual or as a company.
The course takes you through setting up your LinkedIn profile and guides you through how to get the most out of the platform, helping you capitalise on the millions of contacts within arm’s reach.
CITB Members can receive a special discounted rate on our training courses – Click to find out more
This course will bring you up to speed in using LinkedIn in a business environment. You’ll learn how to get the most out of the platform, helping you capitalise on the millions of professional contacts within arm’s reach.
Is this course for you?
This course has been designed for those who wish to learn how to use LinkedIn to promote their business or personal profile.
Particularly suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, and those involved in PR, event management, and promotion.
Course Content
Module 1 – LinkedIn Basics – What and Why?
Module 2 – Creating an Individual Profile
Module 3 – Using LinkedIn as an Individual
Module 4 – Company Profile, Measuring Success, and Best Practices
You’ll learn how to:
Aims and Objectives
A powerful online marketing platform that’s growing more each day, LinkedIn can open doors to new contacts, new information, and new opportunities.
We’ll share many ‘tricks of the trade’ that will help you get the most out of this social media platform.
Career Path
If you complete training in specific social media platforms, such as LinkedIn, you could be working towards positions such as Social Media Assistant, Social Media Specialist, Marketing Coordinator, or Events Manager.
Pre-Requisites
There are no pre-requisites for this course.
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’Not only was this an excellent learning experience, but also great fun. I picked up some great tips on how to command and hold the attention of a less than enthusiastic audience and I found the section on voice coaching extremely useful.
The course really helps develop confidence, particularly with regard to the advice on body language and stance and I would recommend that everyone who has to present to small or large audiences should attend.’’
Jacqui C—-HR Manager—-Citizens Advice
The trainer was very knowledgeable and helpful. The facilities were good to. Very good – highly recommend to anyone.
Dawn – Head of Project Management – MS Project
“I decided to study for Pitman’s Executive PA Diploma last year after having been out of work for some time. This turned out to be one of the best decisions of my life and a turning point for the better.
As I was unemployed at that time, I planned to complete my course in a short space of time and attended Pitman Training College, Edinburgh on a daily basis.
The Pitman staff and tutors were caring and attentive and I could approach them at any time for help. I never felt pressurised knowing that I could complete the modules at my own pace. The course definitely gave me the confidence and ability to successfully apply for positions knowing that I had a good head start in comparison with so many other people in the job market. I started to apply for positions towards the end of my course and was fortunate to immediately secure a temporary post in an organisation providing housing and support for older people in 25 locations across Scotland.
I am now pleased to report that I have been made a permanent employee and am thoroughly enjoying my position there.
I completed the course and, as I had chosen legal modules as electives, I received my Legal Secretarial Diploma as well as my Executive PA Diploma with Shorthand, both with distinction.
I would like to thank Pitman and the wonderful tutors for the fantastic training and assistance they have given me. I could not have done it without them and I have no hesitation in recommending the College to those wishing to improve their skills and to making themselves more employable.
Pitman can literally change your life!”
JM – Legal/Executive PA Diploma
Excellent! I thoroughly enjoyed the 2 days and found Marion amazing at talking through everything.
Sarah – Office Manager – Exacutive PA Seminar
“When I came to see Fran she recommended Microsoft Excel, HTML, Dreamweaver 8 and Book-Keeping Level 2 Module 1 courses as the most suitable for preparing me to set up my own online business. Â
The staff were all very helpful and polite and the environment was professional but friendly.  I have since set up a website with a friend as an information site for parents and carers of children with autism. Â
The courses at Pitman increased my confidence with technology and made me believe that after 15 years as a music teacher, and 2 years as a full time carer for my children who have support needs, I can now change direction and transform my life.”
JM – Various Courses
The trainer was excellent and took time to make sure we all understood what we were doing.
Louise – Commercial Manager – Word