About the Course
This is a short online course that takes the mystery out of three essential Google tools. The course will delve into what Google can do for your business website, helping you maximise its efficiency and visibility, as well as monitor and evaluate its performance.
This is a practical course that offers step-by-step guidance on how to make your website deliver for your organisation.
This course is designed will help you learn how to leverage the tools available from Google that will maximise the impact of your business’ website. We will explore Google Business, Google Search Console, and Google Analytics.
Is this course for you?
Anyone who has a personal or business website, but doesn’t yet use these essential Google website tools will benefit from this course. Using these tools will provide opportunities to develop and improve the performance of your organisation’s website.
Course Content
Module 1 – Google Business – Topics include a description of Google Business, how it has evolved and why it should be used, creating an account, the dashboard, posts, photos, reviews, mobile app, and best practices.
Module 2 – Google Search Console – Topics include what the Google Search Console is and how to set it up, how to submit site maps, tools to optimise content, typical issues and how to fix them, and the URL inspections tool.
Module 3 – Google Analytics (GA4) – Topics include what Google Analytics is, trends, reports, events, and conversions.
Module 4 – Google Analytics (legacy Universal Analytics) – Topics include what Google Analytics is, trends, reports, and setting goals.
Aims and Objectives
The aim of the course is to get you up to speed with Google Business, Google Search Console, and Google Analytics so you can better promote your business’ products and/or services.
Career Path
This course will benefit anyone who has a personal or business website, but doesn’t yet use these core Google website tools. Training on these tools is ideal if you’re working toward positions such as Marketing Coordinator, SEO Specialist, Social Media Specialist, or Marketing Manager.
Pre-Requisites
There are no pre-requisites for this course.
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“I have recently just completed the ‘Accounting Technician Diploma’ which was fantastic. This Diploma was great as it enabled me to get a good insight into each course required to work in an accounting environment.
Before my training I was living and working abroad in Spain and France, were I was learning the local language and teaching English to both adults and children.
On my return to Scotland I started my own small business as franchisee for ‘La Jolie Ronde’ where I am a Licensee for the company. I actually found this business opportunity whilst still living abroad in France on line and applied from there.
When I just started this business 3 years ago my knowledge of how to keep my books under control to help view profits and fill tax returns was nonexistent, but now thanks to the course at Pitman I am in full control of my accounts : )
I may also want to widen my job options as my business is only part time, I am thinking of possibly applying for account assistant positions in the near future and I am sure with my training at Pitman and my Certificate to back it up, I should have a good chance of securing employment.
I enjoyed my learning experience so much at Pitman
The staff that work there are all so lovely and very helpful, and I am sure you will see me again in the future back to study another course.
Thanks a lot for all your help.”
SB – Accounting Technician Diploma
The trainer was very knowledgeable and helpful. The facilities were good to. Very good – highly recommend to anyone.
Dawn – Head of Project Management – MS Project
“Thank you for the excellent course and in particular your friendly and helpful staff. Being able to revise the course information and the convenience of the flexible hours made the learning much more enjoyable.”
SH – Diploma
“I studied a Pitman Accounting Technician Diploma. My intention was to use the course to complement my accounting qualification and as a return to work plan in my chosen career area.
Since my training, I believe that the course has assisted me in that I am now being trained for cash office duties and procedures. I have as well been given a chance on a volunteer basis by one of the housing association in their accounts departments through courtesy of Central Scotland Racial Equality Council, where am having a chance to work with Sage Line 50 v12 and Sage payroll. Am drawing heavily from what I have learnt in Pitman Training.
I would lik to thank all the staff at Pitman and especially the Supervisors who were very helpful whenever I needed assistance.
Having been allowed to pay for the Course on monthly instalments, making it possible for me to afford the Course in easy instalments.
The fact that you can be able to programme your time of attendance is a big plus to the college.
The courses are very well presented in a methodical manner that makes it easy to follow and would recommend to others who are looking forward for training.”
EK – Accounting Technician Diploma
I am enjoying my new role as medical audio typist. Studying at Pitman Training was a good break from the every day world of work. I learned that some of the computer applications I’d heard of before were not as scary as I’d once thought!!
M M – Medical Audio Typist
“I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times.
But most importantly, Pitman training changed my life, forever and beyond I could have ever imagined. I did not have a job and had a very low self-confidence. It took me a while to have a courage and sign up for the advanced course that I had chosen, but I never looked back since that moment and everything in my life went on from strength to strength.
The staff became my second family and I would like to thank you for making me a better person. Every day you were transforming a young girl into a confident successful woman. We, as students are so lucky to have you.
After completing Pitman I was working for a Law Company, Edinburgh College and sat further exams that enabled me to progress further in my career.
I have recently been accepted for the position of Sales Consultant with Travelex. It took me just 7 days to get approved for the job since I saw the vacancy at the Job Fair and had a phone call to congratulate me for getting the job!!
I owe a lot in my life to Pitman Training. It truly changes lives, it gives confidence in your professional abilities, provides you with necessary qualifications to get that Dream Job!!”
DT – Executive PA Diploma
Marion created a fun training environment and always encourages questions and opinions.
Jennifer – Insolvency Administrator – Report Writing
Everything I have learnt can be used throughout the future not just in my employment. The Information came across well and I will definitely use it throughout my daily routines at work. I was Very impressed by the service today – friendly, welcoming and nothing was too much trouble.
Yvonne – Family Support Worker – Receptionist Seminar
“Just a note to let you know I’ve now managed to secure a permanent post as a Finance Assistant/Purchase Ledger Clerk for an electronics firm just South of Edinburgh.
I would just like to say that I believe my Pitman Training certificates in Sage Line 50 and Purchase Ledger were instrumental in securing the above post.
I would like to take this opportunity to thank you and your colleagues for all your help in assisting me in my future career in finance.”
BS – Sage Accounts and Payroll
Julie related ‘real life’ situations which I could relate to.
Paul – Problem Manager – Communication Skills
Julie was able to convey the content of the course clearly and used lots of real life examples to demonstrate. As we were a small group she was able to detail the course to meet our own objectives. Very useful course with knowledgeable trainer. I have learnt skills which will be used immediately within the workplace and at home.
Cara – Assistant Accountant – Influencing Skills
Marion had great knowledge. I benefited from the examples provided. Great that Marion encouraged discussion, as the hints and tips will help me in my work environment.
Natalie – Executive Assistant – Executive PA Seminar
Very good.
Laura – Project Co-ordinator – MS Project
I believe that the only reason I was granted an interview let alone being offered this position, is because I had enrolled for your course at Pitman Training, Edinburgh.
F C – Medical Secretary
I completely understood the topics covered and everything was explained very well. Thank you!
Abbi – Receptionist Seminar
I have just completed my Accounting Technician Diploma with Pitman in Edinburgh.
I had relocated to Fife after working as an Office Manager in Livingston and I was now at home looking after my 3yr old son. I had tried to get a couple of part time admin jobs but was unsuccessful, with the view being that I was over qualified. I therefore felt that it would be easier to work from home as a self employed bookkeeper, this would mean I could earn some money and have the flexibility to look after my son. I had carried out various aspects of invoicing etc over the years but could never call myself a bookkeeper, I therefore needed to get a formal qualification that would give prospective clients the trust required.
After checking the internet I contacted Fran Maclean in Edinburgh, she invited me in for a chat and on her advice I arranged to complete the Accounting Technician Diploma as this was better suited to running your own business rather than just being an employee.
I arranged to complete my diploma from home, and only had to visit the Office in Edinburgh for 2 modules. I enjoyed every minute of this diploma, as I was able to fit the studying around home life. Help was available if required but the learning materials were actually so good that I don’t think I ever needed to call for help.
I have now completed my Diploma and am arranging to sit the Institute of Certified Bookkeepers entrance exam, this will allow me to portray a much more professional image when dealing with clients.
Completing this Diploma has given me much more confidence, and as a result I have decided to widen the scope of my business idea.
I would have no hesitation in recommending Pitman Training and am sure that I will continue to use them myself in the future.
PC – Accounting Technician Diploma
“The course exceeded my expectations and I would recommend it to all my colleagues and will let our training department know that it was excellent”
Bob—–Co-ordinator—–Voluntary Sector
Excellent.
Alison – Receptionist – Outlook
“Our Trainer was excellent, this is the most knowledge I have ever taken from a course.”
Carol—-Edinburgh Business School
I am now confident in managing manipulative behaviour and also how to manage staff that just do their own thing.
Lorna – Senior Staff Nurse – Conflict Management
Great, helpful, friendly staff, good location easily accessible etc.
Sam – Customer Services Administration – Speedwriting
A very good course. Learned quite a lot of new supervision tips that I never knew. Hope to take things I have learned from this course into my working environment which hopefully will make me a good supervisor.
William – Maintenance Chargehand – Supervisory Skills
The trainer was happy to stop and answer any questions and did not make you feel your questions were silly.
Eileen – Finance and Admin Officer – Access
“When I came to see Fran she recommended Microsoft Excel, HTML, Dreamweaver 8 and Book-Keeping Level 2 Module 1 courses as the most suitable for preparing me to set up my own online business.
The staff were all very helpful and polite and the environment was professional but friendly. I have since set up a website with a friend as an information site for parents and carers of children with autism.
The courses at Pitman increased my confidence with technology and made me believe that after 15 years as a music teacher, and 2 years as a full time carer for my children who have support needs, I can now change direction and transform my life.”
JM – Various Courses
Very easy to understand, follow and very approachable.
Michelle – IT change manager – Assertiveness
Very good, very informative and relevant to our needs.
Steven – Civil Engineer – MS Project
“I studied the Fast Track Microsoft Skills Diploma and touch typing. Before my training with Pitman I was unemployed as I had been made redundant. Within 4 months of starting my training I got a job working as Receptionist/Admin for The Edinburgh Physiotherapy Centre. I was successful in my application over other applicants due to the training I was doing and my boss was very impressed with the knowledge and skills I had learned with Pitman.
I was promoted to Operations manager within 6 months this was partly due to my knowledge base of Microsoft Office.
I thought the training I received with Pitman was second to none and would recommend your services to anyone. The service is excellent and the staff are very helpful and understanding. Thanks to the excellent service and training of Pitman I am now more confident and efficient at my job.”
NG – Fast Track Diploma
Overall excellent trainer with good psychological inferences too.
Blair – Managing Director – Presentation Skills
“In the last year I successfully completed and passed Sage Accounting and Sage Payroll Computer Courses with Pitman Training. Before my training I was looking for a job, but realised that I needed more qualifications in order to get my ideal job.
I am now applying for jobs and feel more equipped and confident. I am searching the job sites and sending my CV. I know it’s only a matter of time until I have the job I desire.
My learning time at Pitman Training was a very happy time for me. I felt warmly welcomed each day and this enabled me to learn quickly. The staff were extremely professional, friendly and helpful and the atmosphere was very relaxed. I so enjoyed my Courses and it really was learning made easy.
I wish to Thank each member of Pitman Training Staff. I have never enjoyed a learning experience as much as I enjoyed my time with you.
Many Thanks!”
GC – Sage
After having completed the Secretarial Diploma, I have managed to get a job at the Royal Bank of Scotland. I would like to thank you for the fantastic training I have had, and have recommended Pitman Training to several people.
S W – Secretary
I thought the Executive PA Seminar was just fantastic, our trainer was excellent, she was completely inspirational and motivational, she really knows her stuff and maintained your interest at all times. I would recommend this course to any PA who is looking to increase their confidence in knowing how best to deal with their boss, the assertiveness training in particular has proved to be very useful!
Overall, it proved to be an invaluable opportunity to gain useful skills and share experiences with other PA’s. I’m already thinking of which course I can go on next!
Hayley—–PA
“I just wanted to write and say how much I enjoyed the medical terminology course, and also the medical audio word processing.
After spending the last few years as a carer looking after mum, even the thought of part-time work was daunting. At the time I started the course I was not confident to look for work, but the more I went into the “office” the more my confidence grew.
The Pitman Centre in Glasgow is a very casual/informal office environment, with absolutely no pressure and time for tea/coffee whenever I like.
All I had to do was book my time in advance and I felt I had complete control of my own time for studying. I also continued the learning at home in between visits to Glasgow.
It is absolutely incredible the difference I feel at the end of the course to when I first started.
I am now looking forward to finding suitable part time work alongside my carer role, and feel I have gained the confidence to become a valuable member of the team at my local hospital.
Thank you again for all your assistance.”
EC – Medical
Fantastic!
Nic – Senior Pilot/OSM – Report Writing
Very good! Relaxed atmosphere which helped. I have come away with many ideas.
Lyndsay – Management Trainee – Executive PA Seminar
Everything I wanted from the course and more, Marion was approachable, I felt comfortable and at ease.
Charlotte – Executive PA – Executive PA Seminar
I was offered three jobs within a matter of weeks!
H S – Personal Assistant
The trainer had an excellent general knowledge which helped with explaining things in the course.
Annette – Production and Accounts – Project Management Principles
‘’Over the past two years we have used Pitman Training for a number of courses and the feedback has always been excellent.
I have personally been on two – Delegation Skills and Supervisory Skills, both proved to be well constructed, interactive and of great use not just in the workplace but as useful tools in general life.
One of our other teams have used their Project Management course to great effect. It was carried out by someone who has masses of experience in Project Management so gave a solid practical slant rather than a Trainer delivering a course.It would be fair to say that the two courses that I attended were the same.
On the whole I find them extremely professional, also great if you want a bespoke course.
I have over the years used a variety of companies and Pitman always seem to deliver exactly what you want.’’
Elma C——HR Administrator (Training)—–NHS Education for Scotland
“I was amazed with what I achieved with My course. I’m over 3 months into my job at HM Revenue and Customs and the background I received through the Accounting Technician Diploma undoubtedly helped me secure the job and has helped ‘on the job’.”
GM – Accounting Tecnhnician Diploma
“I completed the Accounting Technician Course with Pitman Training after being made redundant from my IT Position, but I was also keeping the accounts and payroll for my husband’s business on a voluntary basis, but had no real training.
I had to make a choice of either retraining for another IT position or taking my Accounts knowledge forward. I was sceptical regarding my accounts knowledge, but after a meeting with Pitman staff, I left feeling much more confident. The enthusiasm and commitment from the staff showed me that I was actually capable of making a career change.
The course was flexible, so I was able to work around home and current work commitments.
As soon as I was actually made redundant, I picked up a six month contract and since then I have worked almost non-stop on temp or fixed term contracts mainly through an agency. I often take my actual certificates with me to interviews and employers are impressed.
I am so glad that I went for the initial meeting regarding my career, it has helped me build a new career after the redundancy setback.”
SK – Accounting Technician DIploma
I found learning at Pitman Training was enjoyable, which makes all the difference. It was probably one of the best decisions I have made in the last decade.
S E
Marion was an excellent trainer, very clear and concise and I look forward to attending Executive PA course in July in Edinburgh.
Ashley – Executive Assistant – Time Management
The tutor knew her role very well, she was happy to answer questions and gave good advice on situations.
Elsamarie – Receptionist – Receptionist Seminar
I am able to write faster and take minutes of meetings.
Lucy – PA/Business Support Officer – Speedwriting
Very engaging, simplified a lot of complex issues to meet the needs of the audience. Genuinely found both days very fascinating – very rare that I can listen to someone speak for 2 days and not get bored, but Julie achieved this! Can’t wait to try out my new tools and techniques!
Sarah-Louise – Business Development Executive – Influencing Skills
From going from redundancy to this is just a great feeling! I actually love my job!
I C – Legal Secretary
Clear and easy to follow instructions.
Karen – Cashroom Assistant – Word
“I just wanted to send you a quick email to say thank you most sincerely for finding me a place on the course. I have to say to you that I found the course totally inspirational. I have been on many courses, some dreadful and some ok, but none came anywhere near to the quality delivered by Pitman Training. The Trainer was so energetic, enthusiastic, very knowledgeable, friendly and adaptable to our needs – no wonder you heard the hoots of laughter from the course room, everyone was just enjoying it so much. It was a great group as well, lots of characters and this helped as well.
Our Trainer kept us totally captivated for 3 days and that’s no easy task when delivering – she is a gem. If I could be a Trainer with even half her ability I would be delighted.”
Derek Walker ——Project Manager
The trainer was very good, explained everything clearly and answered questions well. The content of the course was at a good level for introduction.
Alison – Project Manager – Access
“I started studying for a Secretarial Diploma with Pitman training in September 2013. After working as a mail room assistant for years, I wanted to move on to a better job with more opportunities.
I researched courses at various colleges but the hours weren’t suitable for me with a full time job. I liked the flexibility of studying with Pitman, it allowed me to study in my own time and at my own pace. At my first meeting with Linda we chatted about what kind of job I would like to do in the future and what kind of organisation I would like to work for. I had originally been interested in taking an ECDL course but after speaking with Linda we decided that a Secretarial Diploma would give me more opportunities of finding the job I was looking for.
I was very impressed with the course materials and facilities and found the course straightforward and easy to follow. The learning environment is very relaxed and girls are all very friendly and helpful. I have learned so many new skills while studying with Pitman and also learned to feel confident in my abilities. In July 2013 I started working as an administrator in an organisation that I have wanted to work in for several years. My new employer, the Scottish Police Federation was impressed by the qualifications I had earned and with the amount of my own time I had dedicated to studying for them. I love my new job and without all the help I received from Pitman Training I wouldn’t be in the position I am in now.
I want to thank all the staff for all the help you gave me and for making the time I spent at the training centre so enjoyable. I would recommend anyone to take a course with Pitman Training and wouldn’t hesitate to take another course if I feel I need to expand the skills I have learned in the future.”
NM – Secretarial Diploma
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