About the Course
This is a short online course that takes the mystery out of three essential Google tools. The course will delve into what Google can do for your business website, helping you maximise its efficiency and visibility, as well as monitor and evaluate its performance.
This is a practical course that offers step-by-step guidance on how to make your website deliver for your organisation.
CITB Members can receive a special discounted rate on our training courses – Click to find out more
This course is designed will help you learn how to leverage the tools available from Google that will maximise the impact of your business’ website. We will explore Google Business, Google Search Console, and Google Analytics.
Is this course for you?
Anyone who has a personal or business website, but doesn’t yet use these essential Google website tools will benefit from this course. Using these tools will provide opportunities to develop and improve the performance of your organisation’s website.
Course Content
Module 1 – Google Business – Topics include a description of Google Business, how it has evolved and why it should be used, creating an account, the dashboard, posts, photos, reviews, mobile app, and best practices.
Module 2 – Google Search Console – Topics include what the Google Search Console is and how to set it up, how to submit site maps, tools to optimise content, typical issues and how to fix them, and the URL inspections tool.
Module 3 – Google Analytics (GA4) – Topics include what Google Analytics is, trends, reports, events, and conversions.
Module 4 – Google Analytics (legacy Universal Analytics) – Topics include what Google Analytics is, trends, reports, and setting goals.
Aims and Objectives
The aim of the course is to get you up to speed with Google Business, Google Search Console, and Google Analytics so you can better promote your business’ products and/or services.
Career Path
This course will benefit anyone who has a personal or business website, but doesn’t yet use these core Google website tools. Training on these tools is ideal if you’re working toward positions such as Marketing Coordinator, SEO Specialist, Social Media Specialist, or Marketing Manager.
Pre-Requisites
There are no pre-requisites for this course.
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Excellent! I thoroughly enjoyed the 2 days and found Marion amazing at talking through everything.
Sarah – Office Manager – Exacutive PA Seminar
High praise. Marion drew from her own experiences which I appreciated. She was able to help us with our individual issues. She listed to us and adapted her training to suit our needs.
Alanna – Office Manager/PA – Executive PA Seminar
‘’Both Carol & Liz attended the Professional Receptionist Training course on Friday 31st January in Edinburgh held by Pitman Training. Both enjoyed the course and thought it was beneficial and relevant to their place of employment.
Since the course they both feel more confident and understand a lot more about what is required of a Receptionist.’’
Professional Receptionist
I finished a Pitman Secretarial Diploma in 2008 and after one month working as a temp. I was lucky enough to be offered a permanent job as Clerical/Admin Assistant which is where I am still working now.
Learning to touch type at Pitman definitely helped to secure the job, and also having a certificate from all the units of the secretarial diploma which showed that I could use Microsoft Office programs competently.
I took the option to study from home as living in Perth , it meant I could fit in work around the kids school hours. Though I did enjoy going into Edinburgh occasionally to do Outlook, and Audio. The course was really straightforward, and the tests were an enjoyable challenge.
I love being able to touch type, and it will be useful for the rest of my life, in whatever job I do. I have even got my children started on the BBC’s cool typing lessons for kids, where singing animals encourage you, and I hope that they will be able to type by the time they are teenagers.
All the trainers at Pitman were really helpful, and always ready to explain things, when I phoned or emailed with questions.
GA – Secretarial Diploma
“I spent many years living overseas, on returning to Scotland I was frustrated with the difficulty in finding employment due to my lack of work experience or qualifications in a particular field.
Completing the Legal Secretarial Diploma with Pitman Training has certainly changed this by providing me with the skills and confidence I needed to kick start my career.
Throughout the course the Staff were very helpful and friendly and when the time came to consider seeking employment the support and advice they offered was excellent. Just prior to completing the course I was offered a job in the legal department of a major financial institution in Edinburgh.
I’m absolutely delighted. I thoroughly enjoyed the whole training experience with Pitman, without the Diploma I know I would not have been offered the position.”
MG Legal Secretarial Diploma
Excellent facilities. Excellent trinaing course!
Kirsty – Team Organiser – PowerPoint