Introduction to Google Website Tools

About the Course

This is a short online course that takes the mystery out of three essential Google tools. The course will delve into what Google can do for your business website, helping you maximise its efficiency and visibility, as well as monitor and evaluate its performance.

This is a practical course that offers step-by-step guidance on how to make your website deliver for your organisation.

Introduction to Google Website Tools

Your details

Training Centre

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Course Info

Duration 7 hours. This will vary from individual to individual based on prior knowledge and ability.
Training Type Course
Study Type In centre, Online

Awards & Qualifications

Awarded 7 CPD points upon successful completion

Is this course right for me?

This course is designed will help you learn how to leverage the tools available from Google that will maximise the impact of your business’ website. We will explore Google Business, Google Search Console, and Google Analytics.

Is this course for you?

Anyone who has a personal or business website, but doesn’t yet use these essential Google website tools will benefit from this course. Using these tools will provide opportunities to develop and improve the performance of your organisation’s website.

Awarded 7 CPD points upon successful completion
Duration 7 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Google Business – Topics include a description of Google Business, how it has evolved and why it should be used, creating an account, the dashboard, posts, photos, reviews, mobile app, and best practices.

Module 2 – Google Search Console – Topics include what the Google Search Console is and how to set it up, how to submit site maps, tools to optimise content, typical issues and how to fix them, and the URL inspections tool.

Module 3 – Google Analytics (GA4) – Topics include what Google Analytics is, trends, reports, events, and conversions.

Module 4 – Google Analytics (legacy Universal Analytics) – Topics include what Google Analytics is, trends, reports, and setting goals.

Course Overview

Aims and Objectives

The aim of the course is to get you up to speed with Google Business, Google Search Console, and Google Analytics so you can better promote your business’ products and/or services.

Career Path

This course will benefit anyone who has a personal or business website, but doesn’t yet use these core Google website tools. Training on these tools is ideal if you’re working toward positions such as Marketing Coordinator, SEO Specialist, Social Media Specialist, or Marketing Manager.

Pre-Requisites

There are no pre-requisites for this course.

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