Instagram for Business

About the Course

Marketing a business sounds easy, but when you get into the details, it can be quite overwhelming. Social media has transformed how many businesses reach their audience. Instagram is a platform that businesses are increasingly embracing for its marketing potential.

This course will start from the beginning by taking you through the WHATs and WHYs of Instagram for business marketing. You’ll then work through how to set up your profile and post photos and videos. You’ll explore strategy options, how to increase your following, and best practices for advertising on Instagram.

Instagram for Business

Your details

Training Centre

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Course Info

Duration 5 hours. This will vary from individual to individual based on prior knowledge and ability.
Training Type Course
Study Type In centre, Online

Awards & Qualifications

Awarded 5 CPD points upon successful completion

Is this course right for me?

This course will teach you what you need to know about Instagram, the popular image-sharing platform, and how it can help your business with its marketing.

Is this course for you?

This course is ideal if you’re keen to work in digital marketing in positions such as a Marketing Assistant, Social Media Specialist, or blogger.

It would also be useful if you’re looking to take on more responsibility and want to work on social media for your existing employer. Roles such as PA, EA, or Office Manager are often asked to assist or take on a company’s social media activity because of their unique insight into the business.

Awarded 5 CPD points upon successful completion
Duration 5 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Instagram Basics

Module 2 – Using Instagram for Business

Module 3 – Instagram Video and Reels

Module 4 – Instagram Stories

You’ll learn how to:

  • Set up and edit a profile
  • Search Instagram
  • Post images, carousels, and videos
  • Expand Instagram’s capabilities
  • Develop an Instagram strategy for your company
  • Optimise your profile and posts for business
  • Use hashtags
  • Increase your following
  • Create shoppable posts
  • Use Instagram advertising options
  • Use videos, Reels, and live streaming
  • Using Instagram Stories
  • Measure your activity to evaluate success

Course Overview

Aims and Objectives

The course will help you get to grips with this unique online image-sharing platform and how to leverage its potential to help promote a business.

Career Path

If you complete training in specific social media platforms, such as Instagram, you could be working towards positions such as Social Media Assistant, Social Media Specialist, Marketing Coordinator, or Events Manager.

Pre-Requisites

There are no pre-requisites for this course.

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