Essentials of Public Relations

Name: Essentials of Public Relations
Author: David McLachlan

This course provides an overview of using Public Relations (PR) in today’s world incorporating press and social media releases, measuring the success of a PR campaign and much more.

IS THIS FOR YOU?

In this course, you’ll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You’ll also learn how to build and monitor a successful PR campaign.

ABOUT THE COURSE

Public relations (PR) has always been a balance of persuasion, information, and communication. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships.

Course Info

Duration 1 hour

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 1 CPD points upon successful completion

Discounted Training

CITB Members can receive a special discounted rate on our training courses – Click to find out more

Is this course right for me?

CAREER PATH

This course is ideal for EAs, VAs, Admin Assistants, Managers and indeed anyone who participates in virtual meetings.

Awarded 1 CPD points upon successful completion

Duration 1 hour

Course Content

There are two modules in the course:

Module 1 – Strategies for the modern Public Relations Professional including how to build relationships with your influencers, how to handle a PR crisis effectively, the characteristics of a successful PR plan and more.

Module 2 – Writing Skills for Public Relations including identifying the characteristics of a compelling key message, best practices for distributing a press release, identifying key characteristics of quality social media releases and more.

Course Overview

AIMS AND OBJECTIVES

This course will show you strategies to work effectively with modern PR tools.

There are no pre-requisites required for this course.

September 2026

September 3 Microsoft Power BI Introduction -Tutor Led

Microsoft Power BI Introduction -Tutor Led

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 3 Assertiveness – 1-day Workshop

Assertiveness – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 4 A.I in the Workplace – 1-day Workshop

A.I in the Workplace – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 8 Management Skills – 1-day Workshop

Management Skills – 1-day Workshop

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 8 MS Project Introduction – Tutor Led

MS Project Introduction – Tutor Led

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 9 Negotiation Skills – 1-day Workshop

Negotiation Skills – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 9 PowerPoint Advanced – Tutor Led

PowerPoint Advanced – Tutor Led

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 10 Telephone Techniques – 1-day Workshop

Telephone Techniques – 1-day Workshop

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 10 Microsoft Word Intermediate – Tutor Led

Microsoft Word Intermediate – Tutor Led

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 11 A.I in the Workplace – 1-day Workshop

A.I in the Workplace – 1-day Workshop

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 14 Time Management – 1-day Workshop

Time Management – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 14 Microsoft Word Advanced – Tutor Led

Microsoft Word Advanced – Tutor Led

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

Testimonials

Excellent trainer, made you feel at ease and felt comfortable to join in.

Laura – PA to Directors – Time Management

General PD, Organisations Testimonials, Time Management

Marion was great. She made the day very interesting and adapted it well to suit individual needs.

Laura – Admin Assistant – Better Business Writing

Better Business Writing, General PD, Organisations Testimonials

Julie related ‘real life’ situations which I could relate to.

Paul – Problem Manager – Communication Skills

Communication Skills, General PD, Organisations Testimonials

‘’I would like to say how much I enjoyed the above course yesterday. I have to say this ranked as one of the very best courses I have attended and I now have a more positive attitude towards meetings/minute taking. Please pass my thanks to the trainer.’’

L D

Minutes and Note Taking, Organisations Testimonials

I believe that the only reason I was granted an interview let alone being offered this position, is because I had enrolled for your course at Pitman Training, Edinburgh.

F C – Medical Secretary

Private Individuals

Everything needed was provided. Work booklets, pad, pen and pencil were all good quality.

Louise – PA – Speedwriting

General PD, Organisations Testimonials, Speedwriting

Essentials of Public Relations