Essentials of Public Relations

This course provides an overview of using Public Relations (PR) in today’s world incorporating press and social media releases, measuring the success of a PR campaign and much more.

IS THIS FOR YOU?

In this course, you’ll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You’ll also learn how to build and monitor a successful PR campaign.

ABOUT THE COURSE

Public relations (PR) has always been a balance of persuasion, information, and communication. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships.

Course Info

Duration 1 hour

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 1 CPD points upon successful completion

Discounted Training

CITB Members can receive a special discounted rate on our training courses – Click to find out more

Is this course right for me?

CAREER PATH

This course is ideal for EAs, VAs, Admin Assistants, Managers and indeed anyone who participates in virtual meetings.

Awarded 1 CPD points upon successful completion

Duration 1 hour

Course Content

There are two modules in the course:

Module 1 – Strategies for the modern Public Relations Professional including how to build relationships with your influencers, how to handle a PR crisis effectively, the characteristics of a successful PR plan and more.

Module 2 – Writing Skills for Public Relations including identifying the characteristics of a compelling key message, best practices for distributing a press release, identifying key characteristics of quality social media releases and more.

Course Overview

AIMS AND OBJECTIVES

This course will show you strategies to work effectively with modern PR tools.

There are no pre-requisites required for this course.

September 2026

September 3 Microsoft Power BI Introduction -Tutor Led

Microsoft Power BI Introduction -Tutor Led

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 3 Assertiveness – 1-day Workshop

Assertiveness – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 4 A.I in the Workplace – 1-day Workshop

A.I in the Workplace – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 8 Management Skills – 1-day Workshop

Management Skills – 1-day Workshop

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 8 MS Project Introduction – Tutor Led

MS Project Introduction – Tutor Led

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 9 Negotiation Skills – 1-day Workshop

Negotiation Skills – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 9 PowerPoint Advanced – Tutor Led

PowerPoint Advanced – Tutor Led

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 10 Telephone Techniques – 1-day Workshop

Telephone Techniques – 1-day Workshop

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 10 Microsoft Word Intermediate – Tutor Led

Microsoft Word Intermediate – Tutor Led

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 11 A.I in the Workplace – 1-day Workshop

A.I in the Workplace – 1-day Workshop

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

September 14 Time Management – 1-day Workshop

Time Management – 1-day Workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

September 14 Microsoft Word Advanced – Tutor Led

Microsoft Word Advanced – Tutor Led

Glasgow 3rd Floor, Tontine House 8 Gordon Street, Glasgow, United Kingdom

Testimonials

I have a better understanding of how to manage conflict in the work place, and how to be more confident.

Ann – Staff nurse – Conflict Managment

Conflict Management, General PD, Organisations Testimonials

“The Executive PA course is by far the best course I have attended. Our Trainer was a fantastic tutor and really knew her subject, she was able to communicate parts of the course content with her own real life experiences. I have attended many courses in the past, some of which were quite boring but I must say the tutor had my full attention over the course of the two days.
The size of class was also perfect, which allowed everyone to have their say and share similar experiences. Overall all, it was a very enjoyable course and I would be keen to attend other relevant courses”

Michelle Anderson—–PA—–Airtricity

Executive PA, Organisations Testimonials

High praise. Marion drew from her own experiences which I appreciated. She was able to help us with our individual issues. She listed to us and adapted her training to suit our needs.

Alanna – Office Manager/PA – Executive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

Knowledgeable, Approachable and effective communicator.

Margaret – Care home manager – Assertiveness

Assertiveness, General PD, Organisations Testimonials

Marion was excellent. Kept us all motivated. Structured the session well. Looking forward to attending another one of Marions training workshop.

Natalie – Executive Assistant – Report Writing

General PD, Organisations Testimonials, Report Writing

The learning process used by you is so relaxing and such an enjoyable was to learn. I have studied a lot in my time, but this is the first time it has really been fun.

J L

Private Individuals

Essentials of Public Relations