About the Course
This is a short online course that takes the mystery out of three essential Google tools. The course will delve into what Google can do for your business website, helping you maximise its efficiency and visibility, as well as monitor and evaluate its performance.
This is a practical course that offers step-by-step guidance on how to make your website deliver for your organisation.
This course is designed will help you learn how to leverage the tools available from Google that will maximise the impact of your business’ website. We will explore Google Business, Google Search Console, and Google Analytics.
Is this course for you?
Anyone who has a personal or business website, but doesn’t yet use these essential Google website tools will benefit from this course. Using these tools will provide opportunities to develop and improve the performance of your organisation’s website.
Course Content
Module 1 – Google Business – Topics include a description of Google Business, how it has evolved and why it should be used, creating an account, the dashboard, posts, photos, reviews, mobile app, and best practices.
Module 2 – Google Search Console – Topics include what the Google Search Console is and how to set it up, how to submit site maps, tools to optimise content, typical issues and how to fix them, and the URL inspections tool.
Module 3 – Google Analytics (GA4) – Topics include what Google Analytics is, trends, reports, events, and conversions.
Module 4 – Google Analytics (legacy Universal Analytics) – Topics include what Google Analytics is, trends, reports, and setting goals.
Aims and Objectives
The aim of the course is to get you up to speed with Google Business, Google Search Console, and Google Analytics so you can better promote your business’ products and/or services.
Career Path
This course will benefit anyone who has a personal or business website, but doesn’t yet use these core Google website tools. Training on these tools is ideal if you’re working toward positions such as Marketing Coordinator, SEO Specialist, Social Media Specialist, or Marketing Manager.
Pre-Requisites
There are no pre-requisites for this course.
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Everything I wanted from the course and more, Marion was approachable, I felt comfortable and at ease.
Charlotte – Executive PA – Executive PA Seminar
“I was amazed with what I achieved with My course. I’m over 3 months into my job at HM Revenue and Customs and the background I received through the Accounting Technician Diploma undoubtedly helped me secure the job and has helped ‘on the job’.”
GM – Accounting Tecnhnician Diploma
“The Executive PA course is by far the best course I have attended. Our Trainer was a fantastic tutor and really knew her subject, she was able to communicate parts of the course content with her own real life experiences. I have attended many courses in the past, some of which were quite boring but I must say the tutor had my full attention over the course of the two days.
The size of class was also perfect, which allowed everyone to have their say and share similar experiences. Overall all, it was a very enjoyable course and I would be keen to attend other relevant courses”
Michelle Anderson—–PA—–Airtricity
Very good training and very good facilities. The trainer was very competent, friendly, engaging and welcoming, very patient and good manner.
Andrea – Trainee Administrator – Excel
The compliments I have received have certainly given my confidence a great boost. I am so enjoying the work, the environment and the people and it’s all due to the skills I have gained from the Diploma courses I have done through Pitman Training.
H L
“Thank you for the excellent course and in particular your friendly and helpful staff. Being able to revise the course information and the convenience of the flexible hours made the learning much more enjoyable.”
SH – Diploma
“I just wanted to write and say how much I enjoyed the medical terminology course, and also the medical audio word processing.
After spending the last few years as a carer looking after mum, even the thought of part-time work was daunting. At the time I started the course I was not confident to look for work, but the more I went into the “office” the more my confidence grew.
The Pitman Centre in Glasgow is a very casual/informal office environment, with absolutely no pressure and time for tea/coffee whenever I like.
All I had to do was book my time in advance and I felt I had complete control of my own time for studying. I also continued the learning at home in between visits to Glasgow.
It is absolutely incredible the difference I feel at the end of the course to when I first started.
I am now looking forward to finding suitable part time work alongside my carer role, and feel I have gained the confidence to become a valuable member of the team at my local hospital.
Thank you again for all your assistance.”
EC – Medical
Fantastic!
Nic – Senior Pilot/OSM – Report Writing
Julie tailored the course excellently to the different interests/problems of the participants. She sought out appropriate material related to our fields of work. I felt the small course size was excellent.
Rachel – Manager – Influencing Skills
Overall excellent trainer with good psychological inferences too.
Blair – Managing Director – Presentation Skills
The course was relaxed, friendly and inclusive. The tutor was experienced and comfortable with answering questions raised not phased by anything.
Linda – Personal Assistant – Executive PA Seminar
The training course helped me to build on my degree and specialise in Microsoft Skills to help me find employment in the computer support and administration industry. I enjoyed being able to get a “hands on” approach from the course.
M H – IT Systems Administrator
Knowledgeable, Approachable and effective communicator.
Margaret – Care home manager – Assertiveness
Training was excellent – very knowledgeable and able to answer questions and provide examples.
Dawn – Information and Knowledge Manager – Project Management Principles
I would have no hesitation in recommending Pitman Training to anyone who has an interest in investing in their personal development
C N – Executive Assistant
If it wasn’t for my training at Pitman Training I would not have been qualified for the job, but because of the Legal Secretarial course, I now have all the skills to be able to carry out my duties. I had been out of work for some time and the course also gave me a the confidence to go out there and find a job that I enjoy and have the hours that fit in with my daughter’s schooling.
N G – Legal Secretary
The trainer was excellent and took time to make sure we all understood what we were doing.
Louise – Commercial Manager – Word
“Last year I enjoyed filling in my retirement days with studying for a ECDL at Pitman’s, where the staff were patient and encouraging. The challenge was excellent and now I have a certificate to prove I learnt a few things.
At present I use the skills I acquired for voluntary work, but they also allow me to feel I understand online security better and I can generally use my computer in a faster and more informed way.
Thank you Pitman!”
FD – ECDL
I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times.
DT – Executive PA Diploma
The small group allowed for personal interaction and focus on specific examples from the group.
Donald – Client service manager – Assertiveness
“I had worked in Lettings Management for over six years and decided to have a complete career change. Pitman Training offered a legal secretarial course which I was able to complete in two and a half months full time and in less than two weeks of completion of the course, I found work.
I registered with a few recruitment agencies but also sent my CV to law firms directly. I am now working as a PA for the main partner of a law firm and training as a paralegal.
Thanks to Pitman and the team at the Edinburgh office, who have been very helpful, I am thankful and happy embarking on my new career.”
RA – Legal Secretarial Diploma
I was offered three jobs within a matter of weeks!
H S – Personal Assistant
Very good.
Laura – Project Co-ordinator – MS Project
“I first enrolled for a computer course in January 2013, I only had very limited knowledge and knew I had to get more advanced skills. I started with word then decided I was enjoying my course and chatted with Linda the Manager regarding what options I should take and that would be best for me in the working environment, so we decided on Office Diploma.
I had just been made redundant from the Airline Industry, which had been my life for the last twelve years, so I knew I wanted to change my career. I had realised that IT skills are so important as I had now started looking for work and realised very quickly that the job market was very competitive.
I have not mentioned this till now but I am visually impaired and have been since birth so having a disability makes it even more difficult for employers to consider employing a disabled person, when so many abled bodied people are available so the training I received was incredible, the one to one help that the Glasgow ladies gave me was amazing I am surprised I never turned them to drink, but nothing fazed them they provided me with Zoom text and large print books and test papers. I was not very successful at school and the thought of taking exams really scared me but they sat me down and told me I could do it just take my time and they were right I managed to complete my Diploma.
I am now working for a charity called Momentum on the east side of Glasgow on a six months contract which was arrange through another charity to give me some office experience.
I enjoyed every day in the Glasgow office such a lovely atmosphere and such kindness that I was shown was just incredible and gave me a new found confidence.
Thank you team Glasgow, you’re the best.”
DB – Word and Microsoft Office Plus Diploma
The trainer was capable of explaining things so they were easily understood and answered all questions I had during the Intermediate Course.
Amy – Admin Assistant – Access
“Excellent! Extremely helpful and reassuring, thank you so much for this course!I now feel much more confident and know how to improve my minutes taking techniques.”
Adeline Amar—–Scottish National Gallery of Modern art
I am now confident in managing manipulative behaviour and also how to manage staff that just do their own thing.
Lorna – Senior Staff Nurse – Conflict Management
Great, helpful, friendly staff, good location easily accessible etc.
Sam – Customer Services Administration – Speedwriting
“I really enjoyed the Diploma which I am sure will improve my career prospects. I am looking forward to putting what I learned into practice.”
CC – Diploma
Excellent, interesting and good humoured.
Tommy – Sales Executive – Presentation Skills
Excellent.
Alison – Receptionist – Outlook
“In the last year I successfully completed and passed Sage Accounting and Sage Payroll Computer Courses with Pitman Training. Before my training I was looking for a job, but realised that I needed more qualifications in order to get my ideal job.
I am now applying for jobs and feel more equipped and confident. I am searching the job sites and sending my CV. I know it’s only a matter of time until I have the job I desire.
My learning time at Pitman Training was a very happy time for me. I felt warmly welcomed each day and this enabled me to learn quickly. The staff were extremely professional, friendly and helpful and the atmosphere was very relaxed. I so enjoyed my Courses and it really was learning made easy.
I wish to Thank each member of Pitman Training Staff. I have never enjoyed a learning experience as much as I enjoyed my time with you.
Many Thanks!”
GC – Sage
Like the style of the course, right amount of group and tutor led sections. I find the courses excellent, can’t think of anything to comment on. Thank you.
Sharon – HR Assistant – Influencing Skills
‘’Over the past two years we have used Pitman Training for a number of courses and the feedback has always been excellent.
I have personally been on two – Delegation Skills and Supervisory Skills, both proved to be well constructed, interactive and of great use not just in the workplace but as useful tools in general life.
One of our other teams have used their Project Management course to great effect. It was carried out by someone who has masses of experience in Project Management so gave a solid practical slant rather than a Trainer delivering a course.It would be fair to say that the two courses that I attended were the same.
On the whole I find them extremely professional, also great if you want a bespoke course.
I have over the years used a variety of companies and Pitman always seem to deliver exactly what you want.’’
Elma C——HR Administrator (Training)—–NHS Education for Scotland
Excellent! I thoroughly enjoyed the 2 days and found Marion amazing at talking through everything.
Sarah – Office Manager – Exacutive PA Seminar
Marion was an excellent trainer, very clear and concise and I look forward to attending Executive PA course in July in Edinburgh.
Ashley – Executive Assistant – Time Management
No Improvement required. Speed, clarity and technique ideal. The trainer was excellent!
Wendy – Receptionist – Meetings and Minutes
From going from redundancy to this is just a great feeling! I actually love my job!
I C – Legal Secretary
The trainer was very good, explained everything clearly and answered questions well. The content of the course was at a good level for introduction.
Alison – Project Manager – Access
The tutor knew her role very well, she was happy to answer questions and gave good advice on situations.
Elsamarie – Receptionist – Receptionist Seminar
Julie was able to convey the content of the course clearly and used lots of real life examples to demonstrate. As we were a small group she was able to detail the course to meet our own objectives. Very useful course with knowledgeable trainer. I have learnt skills which will be used immediately within the workplace and at home.
Cara – Assistant Accountant – Influencing Skills
“I spent many years living overseas, on returning to Scotland I was frustrated with the difficulty in finding employment due to my lack of work experience or qualifications in a particular field.
Completing the Legal Secretarial Diploma with Pitman Training has certainly changed this by providing me with the skills and confidence I needed to kick start my career.
Throughout the course the Staff were very helpful and friendly and when the time came to consider seeking employment the support and advice they offered was excellent. Just prior to completing the course I was offered a job in the legal department of a major financial institution in Edinburgh.
I’m absolutely delighted. I thoroughly enjoyed the whole training experience with Pitman, without the Diploma I know I would not have been offered the position.”
MG Legal Secretarial Diploma
Very useful, customised experience, highly recommended.
Sam – Programme Officer – Project Management Principles
Very friendly and I never felt that I was being taught anything but the information flowed. Your trainer is the best thing about this course. Thank you Julie.
Tracy – Support Assistant – Train The Trainer
My knowledge and understanding has vastly improved thanks to Callum. He was an excellent trainer, very patient and information was given clearly. I was able to understand all the formulas!
Lesley – Practice Manager – Excel
Marion was really good and helped me to understand what I was doing and extremely fun.
Fiona – Trainee Administrator – Assertiveness
“The Fast Track diploma helped me no end. I managed to find a job in a major financial player and the confidence given to me through the relevant courses were valuable. A helpful staff and a flexible time to do the course in were key as it can be suited to everyone. I found a new job in just 2 weeks!”
MO – Fast Track Diploma
I am really enjoying the challenge of my new career and appreciate all that Pitman Training did to make it possible.
J M – Medical Secretary
Marion had great knowledge. I benefited from the examples provided. Great that Marion encouraged discussion, as the hints and tips will help me in my work environment.
Natalie – Executive Assistant – Executive PA Seminar
“I have recently just completed the ‘Accounting Technician Diploma’ which was fantastic. This Diploma was great as it enabled me to get a good insight into each course required to work in an accounting environment.
Before my training I was living and working abroad in Spain and France, were I was learning the local language and teaching English to both adults and children.
On my return to Scotland I started my own small business as franchisee for ‘La Jolie Ronde’ where I am a Licensee for the company. I actually found this business opportunity whilst still living abroad in France on line and applied from there.
When I just started this business 3 years ago my knowledge of how to keep my books under control to help view profits and fill tax returns was nonexistent, but now thanks to the course at Pitman I am in full control of my accounts : )
I may also want to widen my job options as my business is only part time, I am thinking of possibly applying for account assistant positions in the near future and I am sure with my training at Pitman and my Certificate to back it up, I should have a good chance of securing employment.
I enjoyed my learning experience so much at Pitman
The staff that work there are all so lovely and very helpful, and I am sure you will see me again in the future back to study another course.
Thanks a lot for all your help.”
SB – Accounting Technician Diploma
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