Marketing Essentials

Name: Marketing Essentials
Author: admin

About the Course

In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.

The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.

On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.

Course Info

Duration AROUND 8-10 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application).

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 10 CPD points upon successful completion

Is this course right for me?

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Is this course for you?

Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.

Awarded 10 CPD points upon successful completion

Duration AROUND 8-10 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application).

Course Content

There are four lessons in this course:

Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.

Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.

Lesson Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.

Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector.

Course Overview

Aims and Objectives

The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.

Career Path

With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!

Pre-Requisites

There are no formal pre-requisites required but familiarity with Microsoft Word would be preferable prior to starting this course.

April 2024

April 29 - April 30 Microsoft Project Complete – 2-day course

Microsoft Project Complete – 2-day course

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

April 29 - April 30 Project Management Principles

Project Management Principles

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 2024

May 1 @ 9:30 am - 4:30 pm Better Business Writing

Better Business Writing

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 2 @ 9:30 am - 4:30 pm Personal Development Workshops

Personal Development Workshops

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 2 @ 9:30 am - 4:30 pm Management Skills

Management Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 7 @ 9:30 am - 4:30 pm Excel Intermediate

Excel Intermediate

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 7 @ 9:30 am - 4:30 pm Time Management

Time Management

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 7 Adobe Photoshop

Adobe Photoshop

May 8 @ 9:30 am - 4:30 pm Influencing Skills

Influencing Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 8 @ 9:30 am - 4:30 pm Report Writing

Report Writing

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 9 @ 9:30 am - 4:30 pm Excel Intermediate

Excel Intermediate

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 9 @ 9:30 am - 4:30 pm Personal Development Workshops – Assertiveness

Personal Development Workshops – Assertiveness

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

Testimonials

Very good. I did a full semester in university on Project Management and this course taught me much more than I learned at university.

Rosemary – Wind Farm Developer – Project Management Principles

General PD, Organisations Testimonials, Project Management

The trainer was very good, explained everything clearly and answered questions well. The content of the course was at a good level for introduction.

Alison – Project Manager – Access

Access Seminars, IT Tutor Led, Organisations Testimonials

Excellent trainer, made you feel at ease and felt comfortable to join in.

Laura – PA to Directors – Time Management

General PD, Organisations Testimonials, Time Management

‘’Both Carol & Liz attended the Professional Receptionist Training course on Friday 31st January in Edinburgh held by Pitman Training. Both enjoyed the course and thought it was beneficial and relevant to their place of employment.
Since the course they both feel more confident and understand a lot more about what is required of a Receptionist.’’

Professional Receptionist

Organisations Testimonials, Professional Receptionist

The trainer was engaging with audience, friendly, approachable and covered content of course excellently.

Tracey – Employer Engagement Officer – Communication Skills

Communication Skills, General PD, Organisations Testimonials

“I found the style of teaching, materials provided, seminars, the instructors’ behaviour and attitude, of excellent quality and standards. I am happy.”

SD – Executive PA Diploma

General Courses, Private Individuals

“I’d like to thank all your team for their help whilst I was training for the MS Office Plus Diploma. They were all open, very friendly, and knowledgeable in all the MS Office applications and the supporting PC hardware & software. I particularly liked the training format, informative, user friendly application manuals & supporting audio files. This made the whole experience rewarding & enjoyable. I would have no hesitation in recommending Pitman Training to my friends & colleagues.”

AF – Microsoft Office Plus Diploma

General Diploma, Microsoft Office, Private Individuals

If it wasn’t for my training at Pitman Training I would not have been qualified for the job, but because of the Legal Secretarial course, I now have all the skills to be able to carry out my duties. I had been out of work for some time and the course also gave me a the confidence to go out there and find a job that I enjoy and have the hours that fit in with my daughter’s schooling.

N G – Legal Secretary

Private Individuals

I finished a Pitman Secretarial Diploma in 2008 and after one month working as a temp. I was lucky enough to be offered a permanent job as Clerical/Admin Assistant which is where I am still working now.
Learning to touch type at Pitman definitely helped to secure the job, and also having a certificate from all the units of the secretarial diploma which showed that I could use Microsoft Office programs competently.
I took the option to study from home as living in Perth , it meant I could fit in work around the kids school hours. Though I did enjoy going into Edinburgh occasionally to do Outlook, and Audio. The course was really straightforward, and the tests were an enjoyable challenge.
I love being able to touch type, and it will be useful for the rest of my life, in whatever job I do. I have even got my children started on the BBC’s cool typing lessons for kids, where singing animals encourage you, and I hope that they will be able to type by the time they are teenagers.
All the trainers at Pitman were really helpful, and always ready to explain things, when I phoned or emailed with questions.

GA – Secretarial Diploma

Private Individuals, Secretarial Diploma

Training was excellent – very knowledgeable and able to answer questions and provide examples.

Dawn – Information and Knowledge Manager – Project Management Principles

General PD, Organisations Testimonials, Project Management

Everything needed was provided. Work booklets, pad, pen and pencil were all good quality.

Louise – PA – Speedwriting

General PD, Organisations Testimonials, Speedwriting

The trainer was happy to stop and answer any questions and did not make you feel your questions were silly.

Eileen – Finance and Admin Officer – Access

Access Seminars, IT Tutor Led, Organisations Testimonials

“I had been having trouble making the databases at work behave themselves but every problem that I had been having has been dealt with today.”

Access Level 2 A M——-Administration Co-ordinator

IT Tutor Led, Organisations Testimonials

The course content was clear and relevant. I met the objectives I came with.

Leanne – Sales Executive – PowerPoint

IT Tutor Led, Organisations Testimonials, Powerpoint Seminars

I found learning at Pitman Training was enjoyable, which makes all the difference. It was probably one of the best decisions I have made in the last decade.

S E

IT Tutor Led, Private Individuals

“Great Knowledge on subject. Friendly and relaxed throughout. Excellent!”

Word Introduction Andy McDougall—–National MuseumsScotland

IT Tutor Led, Organisations Testimonials

The small group allowed for personal interaction and focus on specific examples from the group.

Donald – Client service manager – Assertiveness

Assertiveness, General PD, Organisations Testimonials

“When I first came to see you I found myself aged 50 with no skills to offer the modern workplace and I had no idea how I would earn a living and support myself financially. I decided to undertake the Legal Secretarial Diploma and, at first, it felt like I had such a huge mountain to climb. However, I kept reminding myself of that well worn quote that, even the longest journey begins with one small step. I was able to study as and when I could and fit it around all the personal changes that were going on in my life.
With the patience, help and support and encouragement of everyone at Pitman I gained my diploma. However, I wasn’t sure if being a legal secretary was what I wanted to do so I decided to temp for a while to gain experience and ‘test the waters’. Since then, I have been a Medical Secretary, Office Manager in a very busy recruitment consultancy and, more recently, Administrator in a small firm of quantity surveyors.
At the end of last year I decided to start looking for a permanent post and have just been offered a part-time position as Audio Typist/Medical Secretary. This will bring together my previous nursing experience and knowledge of medical terminology with all that I have learned at Pitman and consolidated while temping.
I have such fond memories of the training room and found all the staff to be friendly and helpful. I would recommend the courses to anyone and wish I had discovered Pitman years ago. Big thanks to you all.”

JG – Legal Secretarial Diploma

Private Individuals, Secretarial Diploma

“Having chosen not to go to University, and after a years work in the retail business, I was still unsure as to which career path I ultimately wanted to follow. I enrolled on the Executive PA Diploma course with Pitman Training School in Edinburgh in September 2008, knowing that it was highly respected amongst employers.
The course for me was an undoubted success. I completed the main Microsoft modules reasonably quickly – they proved to be very easy to follow and actually quite a lot of fun! I very much enjoyed having the flexibility to choose which elective courses to do, and I was pleased to be given the choice of seminars as well as computer programmes. I have completed two seminars; both were great fun, and whereas I had found Pitman to be a quiet and studious place, suddenly we got to interact with other students and I met some great people.
I now have the role of Personal Assistant to an Art Broker in Edinburgh, which I found through word of mouth. All that I learnt during my time in Pitman has certainly now been put to use – especially the PA Seminar, which focuses not only on the general office keeping but also on the more personal and, often hugely overlooked aspects. Approximately two months elapsed between my finishing the main bulk of the course and securing my current job.
I also hold the position of Secretary on the board of the Edinburgh Charity Fashion Show. This is a non-profit and student run body that annually holds a highly respected Fashion Show in aid of three charities. My job involves organising meetings, taking minutes and being the administrative organiser. Without the Pitman background I would not have the skills that I now use daily.
I am moving to London in March, and thanks to my time at Pitman I am approaching agencies with confidence in myself and my abilities.”

HJ – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

“I have completed a number of with Pitman Training since 2007, including ECDL course and the MCSA.

I have always found the staff at the training centre to be very helpful, friendly and supportive, in particular John whose help, advice and technical expertise has been an invaluable resource to me throughout my MCSA.

Prior to doing the course I had very little computer experience and was working as a Stockroom Supervisor but in May this year after completing my second last exam I managed to secure my first full time position in IT as an IT Assistant with a well known Scottish charity.”

SH – IT Assistant

IT Technical, Private Individuals

I am now confident in managing manipulative behaviour and also how to manage staff that just do their own thing.

Lorna – Senior Staff Nurse – Conflict Management

Conflict Management, General PD, Organisations Testimonials

Marion was an excellent trainer, very clear and concise and I look forward to attending Executive PA course in July in Edinburgh.

Ashley – Executive Assistant – Time Management

General PD, Organisations Testimonials, Time Management

‘Couldn’t improve, one of the best courses I have ever attended.”

Susan K—–Director—-The PA Exchange

Organisations Testimonials, Presentation Skills

“I studied the Fast Track Microsoft Skills Diploma and touch typing. Before my training with Pitman I was unemployed as I had been made redundant. Within 4 months of starting my training I got a job working as Receptionist/Admin for The Edinburgh Physiotherapy Centre. I was successful in my application over other applicants due to the training I was doing and my boss was very impressed with the knowledge and skills I had learned with Pitman.
I was promoted to Operations manager within 6 months this was partly due to my knowledge base of Microsoft Office.
I thought the training I received with Pitman was second to none and would recommend your services to anyone. The service is excellent and the staff are very helpful and understanding. Thanks to the excellent service and training of Pitman I am now more confident and efficient at my job.”

NG – Fast Track Diploma

General Diploma, Microsoft Office, Private Individuals

“I would just like to say thank you to yourself and all your staff for the wonderful training I received at Pitman Training!
I did the Microsoft Office Plus Diploma which took me through the whole Microsoft Office package and gave me a firm understanding in all the different areas such as Word, Excel, PowerPoint etc. It even allowed me to take electives in different areas such as book-keeping which widened my skills and knowledge in areas I hadn’t looked at before.
I undertook the training whilst I was studying at University and the confidence and experience the courses gave me during my degree and also when going for job interviews was priceless. The job market is terribly competitive at the moment but with the training I received at Pitman I had that something extra that employers were looking for, and the ability to talk about the courses and my experience at Pitman Training.
In particular, I had an interview where they tested my skills in Microsoft Excel. If I had not done the course this would have been a very daunting experience, however, knowing what I had learnt from the Excel course within the Diploma I was very confident in my skills with Excel. I even managed to spot a mistake in their test which I pointed out to them and no other candidate in the past had spotted it!
Consequently I got offered the job as a consultant in a pensions company. However, I did not take this job as an even better job came along within risk management in the banking industry and so I will be starting this in September. I know that they use a lot of Excel and other Microsoft packages and so I am looking forward to being able to show my skills in these areas and it makes starting my new job a more exciting prospect as opposed to one which before I may have been slightly worried about.
Thank you again!”

IM – Microsoft Office Plus Diploma

General Diploma, Microsoft Office, Private Individuals

Will be taking a lot from the course back to the work place.

Graham – Home Manager – Conflict Management

Conflict Management, General PD, Organisations Testimonials

“I just want to thank you and your staff for all the help you offered me while I was studying my Executive PA Diploma at Pitman in Glasgow.
Before doing my training with Pitman I had studied ACCA but did not have much work experience, by doing the course I gained valuable skills that are now helping me at my new job at one of the big accountancy firms.
What I liked best about the course was flexibility of the course, I was able to choose the time and hours I did the course. The staff were very helpful and I will not hesitate to recommend this course to any of my friends.
Thank you again for all your help.”

SK – Executive PA Diploma

Executive PA, Private Individuals

No Improvement required. Speed, clarity and technique ideal. The trainer was excellent!

Wendy – Receptionist – Meetings and Minutes

General PD, Meetings and Minutes, Organisations Testimonials

“After 12 years working for an airline I decided to make a career change and started looking into various training companies. I selected Pitman Training based on their helpfulness and support.
I started studying in August of 2007 and initially signed up for Comptia’s A+ to ensure I was making the right choice. After completing this with the great help I got from John and Martin I then went on to study for my MCSA.
Before completing my course I started applying for a few jobs and was lucky to secure a position with BCF Technology as an IT support engineer. I have no doubt that taking this course had a lot to do with their decision.
Throughout my involvement with Pitman Training I received nothing but encouragement from all the staff and fellow students, which certainly made learning easier and more enjoyable. I wouldn’t hesitate recommending Pitman Training to anyone that asked and will be using them for any future training I may need to undergo.”

MM – IT Technical

IT Technical, Private Individuals

“I was previously working as an Office Manager for a small online retailer – which I enjoyed – but I was ready for a new challenge and wanted to expand my CV.
I couldn’t fault the training at Pitman. Each course was easily manageable as it was split into lessons. To add to that, the supervisors were always on hand to help out with any questions, however big or small.
I applied for one job I particularly liked the sound of, and after two interviews, a psychometric test and three skills tests (which I was able to complete with confidence due to my training at Pitman) I found out I was successful!
I am now Office Manager and PA to a senior member of staff at one of Scotland’s leading estate agents. I absolutely love my new role and I am learning more and more every day.
I could have easily stayed in my old job but wanted a new challenge, on a different path, and Pitman training was the stepping stone I needed.
I would fully recommend the Executive PA course to anyone looking to develop their skills and CV. It gave me confidence to apply for the job I have now, helped me in the interview process and above all, now helps me on a daily basis in my new role.
The team at Pitman made me feel welcome and comfortable, and my time spent at York Place was most enjoyable.
Many thanks!”

KC – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

Knowledgeable, Approachable and effective communicator.

Margaret – Care home manager – Assertiveness

Assertiveness, General PD, Organisations Testimonials

I have a better understanding of how to manage conflict in the work place, and how to be more confident.

Ann – Staff nurse – Conflict Managment

Conflict Management, General PD, Organisations Testimonials

I would have no hesitation in recommending Pitman Training to anyone who has an interest in investing in their personal development

C N – Executive Assistant

Private Individuals

“I spent many years living overseas, on returning to Scotland I was frustrated with the difficulty in finding employment due to my lack of work experience or qualifications in a particular field.
Completing the Legal Secretarial Diploma with Pitman Training has certainly changed this by providing me with the skills and confidence I needed to kick start my career.
Throughout the course the Staff were very helpful and friendly and when the time came to consider seeking employment the support and advice they offered was excellent. Just prior to completing the course I was offered a job in the legal department of a major financial institution in Edinburgh.
I’m absolutely delighted. I thoroughly enjoyed the whole training experience with Pitman, without the Diploma I know I would not have been offered the position.”

MG Legal Secretarial Diploma

Legal Secretarial, Private Individuals

“When I started my Executive PA Diploma last September I was quite unsure what direction my career was going in, I guess you may hear this fairly often, however as the course progressed and my confidence increased I felt ready to look for a PA Executive job. In January I was very successful to be offered the role PA to the Senior Dental Advisor at Practitioner Services (part of the NHS) which I believe my Pitman training played a pivotal part and gave the company confidence to employee me.
I have now completed my three month contract at Practitioner Services, so again I had to think about the direction my career would go. So, I am delighted to let you know that I have been offered a permanent job as a Training Co-ordinator, taking over all the logistics and administration associated with the training events and seminars that the Company delivers and I will be working directly with the Managing Director.
Therefore, I would like to take this opportunity to thank you and your training administration team without whom none of this would have happened.”

LF – Executive PA Diploma

Executive PA, Private Individuals

The compliments I have received have certainly given my confidence a great boost. I am so enjoying the work, the environment and the people and it’s all due to the skills I have gained from the Diploma courses I have done through Pitman Training.

H L

Private Individuals

“I studied the Executive PA Diploma with Pitman. I started studying it in January 2013, it was a great way to start the new year.
Before training I was working in a pub. Having graduated from Glasgow University with an English degree, I found it very difficult to get a job and to know what jobs to apply for. I began working in a hotel for three years before I realised no matter how good I was at my job or how many shifts I had done, there was no room for growth.
Training really helped me, it helped me get some focus and direction and it was a great way to learn new skills. It allowed me to get up to speed with all the Microsoft packages and to get back into the way of using computing skills. It also allowed me to broaden my job search as I now had skills I didn’t have before and skills that companies were looking for.
I now work at St Margaret of Scotland Hospice, which I am really enjoying, where I have been employed as a Receptionist and Medical Secretary.
I really enjoyed my Pitman course, all the staff were very friendly and always willing to help out with any problems. I definitely feel if I hadn’t done the Pitman course I would have struggled for even longer to find a job.”

LN – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

The trainer was very responsible and a very clear communicator. Paid attention to what people in the group said and made the day enjoyable and very worthwhile.

Kenneth – Faculty Head Sciences – Time Management

General PD, Organisations Testimonials, Time Management

“I started the Executive PA/Secretarial Diploma course at the Pitman Training Centre in Edinburgh in August 2012 and followed up with 2 Legal Modules.
Before I started my Pitman Training course I was working in retail and not feeling like I was getting anything out of my job. My training has helped me to build up the knowledge and skills required to work in a much more demanding position and has been a great help to me.
In April 2013, I left my job and applied for a job as a receptionist at a Hotel outside Aberfeldy – a job which a friend had seen advertised and suggested I applied for. The job description entailed working mainly behind reception, dealing with guests, but also comprised of a lot of secretarial based work such as organising functions and meetings and typing up notes and menus etc. I was offered the job only hours after I went for the interview and so of course accepted it straight away.
I applied for the receptionists job 9 months after I began my course, as initially I was in no great rush to find another job, but would rather focus on working through the modules so that I would have the necessary experience for when I did decide to apply for something else.
I have loved doing my Pitman courses and have found the workbooks and online exercises very beneficial. I have enjoyed being able to work through each part of the course in my own time and being able to repeat exercises and aspects of modules has definitely been a help, especially on some of the more tricky subjects. It has made me a feel a lot more comfortable in what I am doing and has allowed me to go over parts that I was having any difficulty with.
All of the tutors and staff at the Centre in Edinburgh have been fantastic, and are always there on the end of the phone or an email whenever I have needed any help or clarification on any part of the course. They have always been more than happy to give me advice and guidance, no matter how trivial I think my questions are.
My experience at Pitman Training has been excellent and I will definitely consider doing another course at the Centre in the future, and would highly recommend it to other people.”

CS – Legal/ Executive PA Diploma

Executive PA, General Diploma, Legal Secretarial, Private Individuals, Secretarial Diploma

“I thought I would drop you a line to say that I am now established with my new job where I am working as a Property Manager. As you know when I came to you I was just about able to bang out an e mail and wouldn’t have known where to find such sophistications as “page breaks” etc. A really challenging student for your ever patient and encouraging team! I would certainly say to anyone thinking of a course with you not to consider being too old to learn. I certainly had my extreme doubts but the constant encouragement from your team got me through!
I am now using a fairly all embracing software system which is tailored to the needs of this company and in addition my Outlook and Word skills are used all the time. I feel completely confident in saying that despite many years in the property business I would not have been able to cope with this job without the training I received at Pitman, thank you.
My new employers are both very computer competent but I believe I may have the “edge” on PowerPoint – how satisfying is that!
I would recommend the Fast Track Microsoft Skills Diploma course to anyone wanting to enhance their employment prospects, it certainly worked for me.”

SH – Diploma

General Diploma, Private Individuals

From going from redundancy to this is just a great feeling! I actually love my job!

I C – Legal Secretary

Private Individuals

Excellent! I thoroughly enjoyed the 2 days and found Marion amazing at talking through everything.

Sarah – Office Manager – Exacutive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

‘’Over the past two years we have used Pitman Training for a number of courses and the feedback has always been excellent.
I have personally been on two – Delegation Skills and Supervisory Skills, both proved to be well constructed, interactive and of great use not just in the workplace but as useful tools in general life.
One of our other teams have used their Project Management course to great effect. It was carried out by someone who has masses of experience in Project Management so gave a solid practical slant rather than a Trainer delivering a course.It would be fair to say that the two courses that I attended were the same.
On the whole I find them extremely professional, also great if you want a bespoke course.
I have over the years used a variety of companies and Pitman always seem to deliver exactly what you want.’’

Elma C——HR Administrator (Training)—–NHS Education for Scotland

Organisations Testimonials, Supervisory Skills

‘’Just to thank you again for the excellent course. It was at just the right level and I really appreciated being able to attend without having done the previous one.Too many courses insist on a progression through levels with certificates rather than accepting experience. Callum presented the course at a very good pace giving plenty of time for questions.Definitely the best computing related course I have attended!’’

Excel level 2 C M——-National Trainer

IT Tutor Led, Organisations Testimonials

“I started doing a Secretarial Diploma at Pitman because I had been working in retail since graduating from university in 2008. I had pretty good admin skills but no qualifications and felt like I was stuck in a rut. Pitman was a perfect fit for me because I was working shifts at my job at Glasgow Science Centre and could come in whenever I was free.
At first I thought I was just going to be getting a qualification for skills I already had but I actually learned a lot more than I expected. Modules like Effective Business Communication were helpful and I did electives in Access and Introduction to Medical Secretary which was extremely helpful in getting my new job.
In May 2013, before I had even completed my diploma, I started my job as an Audio Typist for the NHS. I had been searching the NHS pages before I started my diploma and it took the help of Pitman to actually help me find a job. My typing and audio typing skills along with the medical terminology learned in Pitman have been essential in my progress within my job with my manager telling me she feels I have a career in the NHS ahead of me.
I just discovered today that I received a distinction for my diploma and am now thinking of where to move up within my new sector. Without Pitman, I don’t think I would have been able to get out of retail so I’m very happy to have chosen to take this course!”

EJ – Secretarial Diploma

General Diploma, Private Individuals, Secretarial Diploma

“When I first came to Pitman my life was at a bit of a crossroads. I had just been made redundant from a job I had worked in for almost 13 years. I had been a hallmarker, putting hallmarks on pieces of jewellery. Although quite a skilled job, outside of this specialised profession my skills and experience were now to be useless in what was a tough and competitive job market.
So here I was out in the real world again, and in my mid 40’s too. This was when I decided, with some coaxing from my wife to go to Pitman and eventually enrolled in the Book Keeping level 2 module 1. The advisor explained the courses available and gave me some extra confidence that I could complete the course. I hadn’t done any real studying since I had left school many years ago, and was only barely computer literate but I soon got into the swing of things and started to really enjoy my course. The supervisors were always very helpful and I liked the peaceful, friendly environment to study in.
I had not long completed (and passed with distinction) my course when I was lucky enough to get a job as an accounts assistant with Menzies Distribution, in one of the biggest accounts departments in Edinburgh which I had seen advertised at the job centre. I had only been unemployed for 3 month but I’m sure that through my new qualification and support from Pitman I had now found a new Job in a completely different field.
I have now been at Menzies for over 2 years, and have recently returned to Pitman to study Sage 50 with plans to do Microsoft Excel next. I proved to myself that it’s never too late to start studying again.”

MB – Book-Keeping

Book-Keeping, General Courses, Private Individuals

Our trainer was excellent, by bringing real life examples it makes it easier to put into context.

Lesley – Operational Risk Analyst – Meetings and Minutes

General PD, Meetings and Minutes, Organisations Testimonials

Excellent trainer. Knowledgeable with a very pleasant and helpful manner.

Julie – Manager – Outlook

IT Tutor Led, Organisations Testimonials, Outlook Seminar

“I recently studied Marketing Essential with Pitman Training. I currently deal with marketing in my business. As Managing Director and Marketing Director I felt it necessary to gain some formal training in marketing.
Pitman Training’s course allowed me to study at my own pace in my own time and at my convenience – thus alleviating the stress that returning to study can cause. The on hand tutors provided efficient and effective back up and the training room was a peaceful and relaxed area to study.
I thoroughly recommend Pitman Training – and even signed up for a Diploma course with them as a direct result of enjoying the Marketing Essentials Course.”

GS – Marketing Essentials

General Courses, Private Individuals

Very engaging, simplified a lot of complex issues to meet the needs of the audience. Genuinely found both days very fascinating – very rare that I can listen to someone speak for 2 days and not get bored, but Julie achieved this! Can’t wait to try out my new tools and techniques!

Sarah-Louise – Business Development Executive – Influencing Skills

General PD, Influencing Skills, Organisations Testimonials

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Marketing Essentials