Course Content
Module 1 – Facebook Basics – What & Why? – Features, audience, benefits, types of profile, setting business objectives
Module 2 – Personal Facebook – Creating a personal account – timelines, finding friends, lists, status updates, Facebook for mobile devices
Module 3 – Facebook for Business – Creating, improving, and promoting a page, using the Facebook page to promote a business or event, creating and scheduling different types of posts, and using Facebook Messenger
Module 4 – Developing Engagement on a Business Page – Attracting fans using content, links and promotion from a personal profile, knowing when to post, understanding the Facebook algorithm, competitions, advertising, including sponsored stories, promoted posts and offers, creating a shop, and integration with other marketing activities
Module 5 – Measuring Engagement on a Business Page – using Insights, Likes and Reach tabs, measuring advertising success, best practices