Marketing Essentials

Name: Marketing Essentials
Author: admin

About the Course

In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.

The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.

On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.

Course Info

Duration AROUND 8-10 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application).

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 10 CPD points upon successful completion

Is this course right for me?

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Is this course for you?

Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.

Awarded 10 CPD points upon successful completion

Duration AROUND 8-10 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application).

Course Content

There are four lessons in this course:

Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.

Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.

Lesson Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.

Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector.

Course Overview

Aims and Objectives

The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.

Career Path

With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!

Pre-Requisites

There are no formal pre-requisites required but familiarity with Microsoft Word would be preferable prior to starting this course.

May 2024

May 14 @ 9:30 am - 4:30 pm Excel Advanced

Excel Advanced

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 14 @ 9:30 am - 4:30 pm Communication Skills

Communication Skills

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 15 @ 9:30 am - 4:30 pm Microsoft Project Introduction

Microsoft Project Introduction

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 15 @ 9:30 am - 4:30 pm Meetings and Minutes

Meetings and Minutes

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 16 @ 9:30 am - 4:30 pm PowerPoint Introduction

PowerPoint Introduction

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 16 @ 9:30 am - 4:30 pm Time Management

Time Management

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 17 @ 9:30 am - 4:30 pm Word Introduction

Word Introduction

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 21 - May 22 Executive PA – 2-day workshop

Executive PA – 2-day workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 21 @ 9:30 am - 4:30 pm Power BI Introduction

Power BI Introduction

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 22 @ 9:30 am - 4:30 pm Identify and Manage Stress

Identify and Manage Stress

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 23 @ 9:30 am - 4:30 pm Telephone Techniques

Telephone Techniques

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 28 - May 30 Train the Trainer – 3- day workshop

Train the Trainer – 3- day workshop

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

Testimonials

“I relocated to Scotland after teaching English abroad for 15 years. Unable to find similar work here, I spent an anxious 12 months as an office temp, eventually gaining a permanent position as an admin assistant at a law firm in Glasgow. I carried out the usual range of tasks – photocopying, filing, distributing faxes. Although happy to have a job and appreciating its positive qualities, I felt held back – both in my own workplace and on the job market as a whole – by my lack of IT and keyboard skills.
One happy day I made an appointment to see Linda Morrison at the Glasgow Pitman Training Centre. Linda understood my frustration and recommended the Diploma in Business Skills, a qualification that combined basic keyboard training with Microsoft Office courses, plus Effective Business Communication and an elective (from a wide range of options, I chose ‘Get Into HR’).
There were eight modules in all and the sessions had to be fitted in around a full-time job and busy family life. Ultimately I took 18 months to complete it all but felt very proud when I took home my Diploma. I’m still working for the same firm but now run the library and deputise for the Archivist in his absence. My daily work is far more interesting and varied than it once was, and that fact – combined with the high unemployment brought about by the recession – means that I’m not interested in changing jobs in the foreseeable future. Nonetheless, it’s crucial to be flexible in these hard times and to be able to offer additional skills if need be. I don’t regret the time and energy I put into my courses – they’ve given me tremendous self-confidence and a great sense of relief that I’m no longer left behind or marginalised by my lack of knowledge.
I’ve already recommended the Glasgow Pitman Training Centre to a number of friends and am happy to do so again. I’d also like to put on record my thanks to all the staff for their cheerful help and unfailing moral support throughout my training.”

MF – Diploma

General Diploma, Private Individuals

“I recently studied Marketing Essential with Pitman Training. I currently deal with marketing in my business. As Managing Director and Marketing Director I felt it necessary to gain some formal training in marketing.
Pitman Training’s course allowed me to study at my own pace in my own time and at my convenience – thus alleviating the stress that returning to study can cause. The on hand tutors provided efficient and effective back up and the training room was a peaceful and relaxed area to study.
I thoroughly recommend Pitman Training – and even signed up for a Diploma course with them as a direct result of enjoying the Marketing Essentials Course.”

GS – Marketing Essentials

General Courses, Private Individuals

“After a change in my personal circumstances in 2012, I decided I wanted a complete change in career and decided to study as a Medical Secretary, opting to take the full diploma at Pitman Training. I previously worked in the Newspaper & Magazine industry, and had done so for 10 years so this was quite a drastic change for me! My most recent role was as an Account Manager for a 3rd Party Retail Consultancy Company. Having not been to university, almost all of my experience had been picked up at work and therefore to move in to a new specialised career was going to be very difficult without some form of qualification.
After doing a lot of research I decided that Pitman had exactly the course I wanted and an excellent reputation so I knew I would be in good hands. From the very first time I went in to sign up to the course, right through to the completion, the team were so helpful and friendly, ready to help with any problems and provide support.
I had already completed 60% of the course when I discovered I was being made redundant from my current role. Whilst obviously a big shock, I had been planning to leave in any case. Whilst working out my notice at my job, I was applying elsewhere and was offered some contract work at Spire Murrayfield hospital within their Medical Secretary team. This will provide me with invaluable experience and an opportunity to put all my study to use in a new and exciting career.
I know for a fact none of this would have been possible without the qualification and support from the Pitman team at Edinburgh.”

VH – Medical Secretary Diploma

General Diploma, Medical, Private Individuals

Excellent! I thoroughly enjoyed the 2 days and found Marion amazing at talking through everything.

Sarah – Office Manager – Exacutive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

“I studied a Pitman Accounting Technician Diploma. My intention was to use the course to complement my accounting qualification and as a return to work plan in my chosen career area.
Since my training, I believe that the course has assisted me in that I am now being trained for cash office duties and procedures. I have as well been given a chance on a volunteer basis by one of the housing association in their accounts departments through courtesy of Central Scotland Racial Equality Council, where am having a chance to work with Sage Line 50 v12 and Sage payroll. Am drawing heavily from what I have learnt in Pitman Training.
I would lik to thank all the staff at Pitman and especially the Supervisors who were very helpful whenever I needed assistance.
Having been allowed to pay for the Course on monthly instalments, making it possible for me to afford the Course in easy instalments.
The fact that you can be able to programme your time of attendance is a big plus to the college.
The courses are very well presented in a methodical manner that makes it easy to follow and would recommend to others who are looking forward for training.”

EK – Accounting Technician Diploma

Book-Keeping, General Diploma, Private Individuals

“I’d like to thank all your team for their help whilst I was training for the MS Office Plus Diploma. They were all open, very friendly, and knowledgeable in all the MS Office applications and the supporting PC hardware & software. I particularly liked the training format, informative, user friendly application manuals & supporting audio files. This made the whole experience rewarding & enjoyable. I would have no hesitation in recommending Pitman Training to my friends & colleagues.”

AF – Microsoft Office Plus Diploma

General Diploma, Microsoft Office, Private Individuals

“I started the Executive PA/Secretarial Diploma course at the Pitman Training Centre in Edinburgh in August 2012 and followed up with 2 Legal Modules.
Before I started my Pitman Training course I was working in retail and not feeling like I was getting anything out of my job. My training has helped me to build up the knowledge and skills required to work in a much more demanding position and has been a great help to me.
In April 2013, I left my job and applied for a job as a receptionist at a Hotel outside Aberfeldy – a job which a friend had seen advertised and suggested I applied for. The job description entailed working mainly behind reception, dealing with guests, but also comprised of a lot of secretarial based work such as organising functions and meetings and typing up notes and menus etc. I was offered the job only hours after I went for the interview and so of course accepted it straight away.
I applied for the receptionists job 9 months after I began my course, as initially I was in no great rush to find another job, but would rather focus on working through the modules so that I would have the necessary experience for when I did decide to apply for something else.
I have loved doing my Pitman courses and have found the workbooks and online exercises very beneficial. I have enjoyed being able to work through each part of the course in my own time and being able to repeat exercises and aspects of modules has definitely been a help, especially on some of the more tricky subjects. It has made me a feel a lot more comfortable in what I am doing and has allowed me to go over parts that I was having any difficulty with.
All of the tutors and staff at the Centre in Edinburgh have been fantastic, and are always there on the end of the phone or an email whenever I have needed any help or clarification on any part of the course. They have always been more than happy to give me advice and guidance, no matter how trivial I think my questions are.
My experience at Pitman Training has been excellent and I will definitely consider doing another course at the Centre in the future, and would highly recommend it to other people.”

CS – Legal/ Executive PA Diploma

Executive PA, General Diploma, Legal Secretarial, Private Individuals, Secretarial Diploma

“When I came to see Fran she recommended Microsoft Excel, HTML, Dreamweaver 8 and Book-Keeping Level 2 Module 1 courses as the most suitable for preparing me to set up my own online business.

The staff were all very helpful and polite and the environment was professional but friendly. I have since set up a website with a friend as an information site for parents and carers of children with autism.

The courses at Pitman increased my confidence with technology and made me believe that after 15 years as a music teacher, and 2 years as a full time carer for my children who have support needs, I can now change direction and transform my life.”

JM – Various Courses

General Courses, Private Individuals

Excellent. Very approachable and knowledgeable. Made the subject interesting.

Angela – Assistant Facilities Manager – Excel

Excel Seminars, IT Tutor Led, Organisations Testimonials

The skills that I learnt on the course come up time and time again on a daily basis and I am sure that the diploma on my CV has ensured interviews for a number of job applications.

L B – PR Assistant

Private Individuals

I was wary of attending the course as this was new to me but I fitted in very well and had a great two days. Thank you.

Louise – Office Manager – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

If it wasn’t for my training at Pitman Training I would not have been qualified for the job, but because of the Legal Secretarial course, I now have all the skills to be able to carry out my duties. I had been out of work for some time and the course also gave me a the confidence to go out there and find a job that I enjoy and have the hours that fit in with my daughter’s schooling.

N G – Legal Secretary

Private Individuals

I found the course to be excellent, hard to think of any improvements that could be made.

Derek – Finance Manager – Better Business Writing

Better Business Writing, General PD, Organisations Testimonials

“I studied the Microsoft Fast Track Diploma. I had been working in a beauty salon for 5 years – I was a therapist and in January I gave up treatments and became the full time receptionist. I really wanted a Monday – Friday receptionist role in an office but because I didn’t have much IT experience I knew that I would find the job search difficult.
The Microsoft training gave me the skills that employers were looking for and I found that once I had the qualification on my CV I started getting selected for interviews. As well as learning new skills the course also helped to just refresh my memory on some things that I could already do.
I am now working in a new job which is the Monday – Friday role I wanted. My job title is Customer Service Assistant. This is a Front of House role which involves a lot of meeting and greeting and looking after all of the tenants in the building who we provide serviced offices for.
I enjoyed the training as it felt very relaxed and I liked that I could go at my own pace. I am so happy that I got this qualification for myself. I really believe that without my qualification I would be stuck in a job that I really wasn’t happy in for many more years!
Thank you Pitman training!”

JS – Fast Track Diploma

General Diploma, Microsoft Office, Private Individuals

“I started studying for a Secretarial Diploma with Pitman training in September 2013. After working as a mail room assistant for years, I wanted to move on to a better job with more opportunities.
I researched courses at various colleges but the hours weren’t suitable for me with a full time job. I liked the flexibility of studying with Pitman, it allowed me to study in my own time and at my own pace. At my first meeting with Linda we chatted about what kind of job I would like to do in the future and what kind of organisation I would like to work for. I had originally been interested in taking an ECDL course but after speaking with Linda we decided that a Secretarial Diploma would give me more opportunities of finding the job I was looking for.
I was very impressed with the course materials and facilities and found the course straightforward and easy to follow. The learning environment is very relaxed and girls are all very friendly and helpful. I have learned so many new skills while studying with Pitman and also learned to feel confident in my abilities. In July 2013 I started working as an administrator in an organisation that I have wanted to work in for several years. My new employer, the Scottish Police Federation was impressed by the qualifications I had earned and with the amount of my own time I had dedicated to studying for them. I love my new job and without all the help I received from Pitman Training I wouldn’t be in the position I am in now.
I want to thank all the staff for all the help you gave me and for making the time I spent at the training centre so enjoyable. I would recommend anyone to take a course with Pitman Training and wouldn’t hesitate to take another course if I feel I need to expand the skills I have learned in the future.”

NM – Secretarial Diploma

General Diploma, Private Individuals, Secretarial Diploma

Julie was obviously very confident and capable with content on course. Wonderful style and completely approachable. Overall the course is very hard to fault. Julie was lovely throughout and left me with a really thorough understanding which will be very valuable. Thank you.

Tracey – Student – Train The Trainer

General PD, Organisations Testimonials, Train the Trainer

Julie was an extremely good deliverer of the course content, very knowledgeable. I noticed she never failed to answer any questions and had offered solutions to all issues put to her.

Paul – Scientist – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

High praise. Marion drew from her own experiences which I appreciated. She was able to help us with our individual issues. She listed to us and adapted her training to suit our needs.

Alanna – Office Manager/PA – Executive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

I found learning at Pitman Training was enjoyable, which makes all the difference. It was probably one of the best decisions I have made in the last decade.

S E

IT Tutor Led, Private Individuals

“I really enjoyed the Diploma which I am sure will improve my career prospects. I am looking forward to putting what I learned into practice.”

CC – Diploma

General Diploma

“I found the style of teaching, materials provided, seminars, the instructors’ behaviour and attitude, of excellent quality and standards. I am happy.”

SD – Executive PA Diploma

General Courses, Private Individuals

Before Pitman I was not working and was finding it difficult to get job. My lack of computer experience was the major factor. Then a friend recommended Pitman Training to me. Since then my life has dramatically changed from worse to better.
As soon as I completed my studies at Pitman and was about to go to Napier University, I got a job as Fulfilment Officer at Help The Age on part time basis. Pitman Training has helped me in so many ways. It made me very confident in the use PC, my knowledge in Finance has improved a lot due to the practical aspects involved in the studies of which you cannot get in university. I was so confident in the use of sage accounting, purchases and sales ledger invoice processing and accounts reconciliations.
I got my first job three days after completing my studies and since I have had a number temporary jobs due my Pitman qualification. I have worked with HBOS, Quayle Munro Ltd-Investment Banking, City of Edinburgh Council, Action Group and SSPCA, all on temporary basis as Finance Officer since I left Pitman.
I have now secured a permanent employment as Development Finance Administrator with National Trust of Scotland. I got this job because of what I achieved in Pitman as my Line Manager commented. Without Pitman I would not have reached where I am today. God bless Pitman and all the staff in Edinburgh.
Everything at Pitman-Edinburgh is perfect. The trainers are wonderful and willing to help at all time. As someone from Africa, I was finding it very complex to type and to use computer as well but they took their time to teach all the basic necessities and now I am one of the best in computers at work.
The environment is very conducive, the receptionist is the best I have ever met and the course advisors are everything. They care, are very kind, patience and motivates everyone.
I am what I am today because of Pitman Training.

IN – Diploma

General Diploma, Private Individuals

“I studied the Microsoft Fast Track Diploma and the computer keyboard skills course two years ago. At the time I was completing my Open University degree, and panicking because I had to submit a properly- bound word-processed project, including diagrams taken from scientific journals and I barely knew how to switch the computer on! In my first session I was advised to undertake the introduction to Windows course first because I didn’t have even the very basics.
Having overcome that first hurdle, I really enjoyed the course. The supervisors were really helpful and patient, and never made me feel that I was being stupid, even when I was! I got a distinction for the diploma, and first class honours for the degree. I am now studying for an MSc at Edinburgh University, and I don’t know how I’d cope without the IT skills I gained through the diploma. Even though I’ve forgotten a lot of what I learned through lack of use, I feel I have so much more confidence to try things I would not have attempted before.
My typing speed will never set the world alight, but compared to my former two-fingered jabbing it’s brilliant. Even my teenage daughters have stopped laughing at my efforts!
Thanks to Pitman for a real confidence boost!”

GD – Fast Track Diploma

General Diploma, Microsoft Office, Private Individuals

“I successfully completed Executive PA Diploma at Pitman in 2013. With the help of Pitman training I also gained Microsoft 2010 Master Qualification which enabled me to become a confident and proficient administrator in record times.
But most importantly, Pitman training changed my life, forever and beyond I could have ever imagined. I did not have a job and had a very low self-confidence. It took me a while to have a courage and sign up for the advanced course that I had chosen, but I never looked back since that moment and everything in my life went on from strength to strength.
The staff became my second family and I would like to thank you for making me a better person. Every day you were transforming a young girl into a confident successful woman. We, as students are so lucky to have you.
After completing Pitman I was working for a Law Company, Edinburgh College and sat further exams that enabled me to progress further in my career.
I have recently been accepted for the position of Sales Consultant with Travelex. It took me just 7 days to get approved for the job since I saw the vacancy at the Job Fair and had a phone call to congratulate me for getting the job!!
I owe a lot in my life to Pitman Training. It truly changes lives, it gives confidence in your professional abilities, provides you with necessary qualifications to get that Dream Job!!”

DT – Executive PA Diploma

Executive PA, General Courses, General Diploma, Private Individuals

The trainer was very good, explained everything clearly and answered questions well. The content of the course was at a good level for introduction.

Alison – Project Manager – Access

Access Seminars, IT Tutor Led, Organisations Testimonials

Training was excellent – very knowledgeable and able to answer questions and provide examples.

Dawn – Information and Knowledge Manager – Project Management Principles

General PD, Organisations Testimonials, Project Management

I am really enjoying the challenge of my new career and appreciate all that Pitman Training did to make it possible.

J M – Medical Secretary

Private Individuals

I am enjoying my new role as medical audio typist. Studying at Pitman Training was a good break from the every day world of work. I learned that some of the computer applications I’d heard of before were not as scary as I’d once thought!!

M M – Medical Audio Typist

Private Individuals

I came to Pitmans after leaving my job as a Customer Service Team Leader as I wanted to better myself & change careers. I studied the Executive PA Diploma, the course was very informative & could be done at my own pace. After completing the course I temped for 3 months & then I managed to get a job as an administrator through Office Angels. I am now working for an Interior Design company as PA to the Managing Director.
I would recommend Pitman to anyone who wants to improve themselves, I also made some new friends who I am still in contact with, as my circle of friends was very limited as I knew no-one when I moved to Edinburgh 3 years ago…
Many thanks again, I will be back!

LB – Executive PA Diploma

Executive PA, Private Individuals

“Excellent! Extremely helpful and reassuring, thank you so much for this course!I now feel much more confident and know how to improve my minutes taking techniques.”

Adeline Amar—–Scottish National Gallery of Modern art

Minutes and Note Taking, Organisations Testimonials

I have just completed my Accounting Technician Diploma with Pitman in Edinburgh.
I had relocated to Fife after working as an Office Manager in Livingston and I was now at home looking after my 3yr old son. I had tried to get a couple of part time admin jobs but was unsuccessful, with the view being that I was over qualified. I therefore felt that it would be easier to work from home as a self employed bookkeeper, this would mean I could earn some money and have the flexibility to look after my son. I had carried out various aspects of invoicing etc over the years but could never call myself a bookkeeper, I therefore needed to get a formal qualification that would give prospective clients the trust required.
After checking the internet I contacted Fran Maclean in Edinburgh, she invited me in for a chat and on her advice I arranged to complete the Accounting Technician Diploma as this was better suited to running your own business rather than just being an employee.
I arranged to complete my diploma from home, and only had to visit the Office in Edinburgh for 2 modules. I enjoyed every minute of this diploma, as I was able to fit the studying around home life. Help was available if required but the learning materials were actually so good that I don’t think I ever needed to call for help.
I have now completed my Diploma and am arranging to sit the Institute of Certified Bookkeepers entrance exam, this will allow me to portray a much more professional image when dealing with clients.
Completing this Diploma has given me much more confidence, and as a result I have decided to widen the scope of my business idea.
I would have no hesitation in recommending Pitman Training and am sure that I will continue to use them myself in the future.

PC – Accounting Technician Diploma

Book-Keeping, Private Individuals

The trainer was capable of explaining things so they were easily understood and answered all questions I had during the Intermediate Course.

Amy – Admin Assistant – Access

Access Seminars, IT Tutor Led, Organisations Testimonials

A very good course. Learned quite a lot of new supervision tips that I never knew. Hope to take things I have learned from this course into my working environment which hopefully will make me a good supervisor.

William – Maintenance Chargehand – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

Julie was able to convey the content of the course clearly and used lots of real life examples to demonstrate. As we were a small group she was able to detail the course to meet our own objectives. Very useful course with knowledgeable trainer. I have learnt skills which will be used immediately within the workplace and at home.

Cara – Assistant Accountant – Influencing Skills

General PD, Influencing Skills, Organisations Testimonials

They seemed to be so impressed that I had been at Pitman Training to do the training. I cannot believe how doing one course can transform your job area.

J M – Management Support Officer

Private Individuals

“I spent many years living overseas, on returning to Scotland I was frustrated with the difficulty in finding employment due to my lack of work experience or qualifications in a particular field.
Completing the Legal Secretarial Diploma with Pitman Training has certainly changed this by providing me with the skills and confidence I needed to kick start my career.
Throughout the course the Staff were very helpful and friendly and when the time came to consider seeking employment the support and advice they offered was excellent. Just prior to completing the course I was offered a job in the legal department of a major financial institution in Edinburgh.
I’m absolutely delighted. I thoroughly enjoyed the whole training experience with Pitman, without the Diploma I know I would not have been offered the position.”

MG Legal Secretarial Diploma

Legal Secretarial, Private Individuals

“Last year I enjoyed filling in my retirement days with studying for a ECDL at Pitman’s, where the staff were patient and encouraging. The challenge was excellent and now I have a certificate to prove I learnt a few things.
At present I use the skills I acquired for voluntary work, but they also allow me to feel I understand online security better and I can generally use my computer in a faster and more informed way.
Thank you Pitman!”

FD – ECDL

ECDL, Private Individuals

I am now confident in managing manipulative behaviour and also how to manage staff that just do their own thing.

Lorna – Senior Staff Nurse – Conflict Management

Conflict Management, General PD, Organisations Testimonials

I applied for several jobs and was offered the first one I was interviewed for and was in full, permanent employment within three weeks of finishing my course.

E H – Accounts Assistant

Private Individuals

“I would just like to say thank you to yourself and all your staff for the wonderful training I received at Pitman Training!
I did the Microsoft Office Plus Diploma which took me through the whole Microsoft Office package and gave me a firm understanding in all the different areas such as Word, Excel, PowerPoint etc. It even allowed me to take electives in different areas such as book-keeping which widened my skills and knowledge in areas I hadn’t looked at before.
I undertook the training whilst I was studying at University and the confidence and experience the courses gave me during my degree and also when going for job interviews was priceless. The job market is terribly competitive at the moment but with the training I received at Pitman I had that something extra that employers were looking for, and the ability to talk about the courses and my experience at Pitman Training.
In particular, I had an interview where they tested my skills in Microsoft Excel. If I had not done the course this would have been a very daunting experience, however, knowing what I had learnt from the Excel course within the Diploma I was very confident in my skills with Excel. I even managed to spot a mistake in their test which I pointed out to them and no other candidate in the past had spotted it!
Consequently I got offered the job as a consultant in a pensions company. However, I did not take this job as an even better job came along within risk management in the banking industry and so I will be starting this in September. I know that they use a lot of Excel and other Microsoft packages and so I am looking forward to being able to show my skills in these areas and it makes starting my new job a more exciting prospect as opposed to one which before I may have been slightly worried about.
Thank you again!”

IM – Microsoft Office Plus Diploma

General Diploma, Microsoft Office, Private Individuals

” I would like to thank you for giving me this unique opportunity to change my life and get a good job as a bookkeeper.
To be honest, as a foreigner I was scared at hat the course would be too hard to study and understand but I decided to take this challenging opportunity and improve my skills.
The training materials were amazing. They were very well presented and easy to learn. However the greatest advantage was the Training Supervisors. At any point when you are stuck with the subject or do not understand the questions then all you have to do is ask and all the help you need is there for you.
After I completed just three of the modules I decided to look of a job as a part time bookkeeper and I was in seventh heaven when I was offered a job before I had even finished my course.
The knowledge I have received from Pitman has helped me to develop my skills and improve my financial situation.
I strongly believe that anyone with a bit of discipline, patience and effort can change their lives for the best with the help of Pitman Training.”

AKS – Accounting Technician Diploma

Book-Keeping, Private Individuals

“I studied the Executive PA Diploma with Pitman. I started studying it in January 2013, it was a great way to start the new year.
Before training I was working in a pub. Having graduated from Glasgow University with an English degree, I found it very difficult to get a job and to know what jobs to apply for. I began working in a hotel for three years before I realised no matter how good I was at my job or how many shifts I had done, there was no room for growth.
Training really helped me, it helped me get some focus and direction and it was a great way to learn new skills. It allowed me to get up to speed with all the Microsoft packages and to get back into the way of using computing skills. It also allowed me to broaden my job search as I now had skills I didn’t have before and skills that companies were looking for.
I now work at St Margaret of Scotland Hospice, which I am really enjoying, where I have been employed as a Receptionist and Medical Secretary.
I really enjoyed my Pitman course, all the staff were very friendly and always willing to help out with any problems. I definitely feel if I hadn’t done the Pitman course I would have struggled for even longer to find a job.”

LN – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

‘’Over the past two years we have used Pitman Training for a number of courses and the feedback has always been excellent.
I have personally been on two – Delegation Skills and Supervisory Skills, both proved to be well constructed, interactive and of great use not just in the workplace but as useful tools in general life.
One of our other teams have used their Project Management course to great effect. It was carried out by someone who has masses of experience in Project Management so gave a solid practical slant rather than a Trainer delivering a course.It would be fair to say that the two courses that I attended were the same.
On the whole I find them extremely professional, also great if you want a bespoke course.
I have over the years used a variety of companies and Pitman always seem to deliver exactly what you want.’’

Elma C——HR Administrator (Training)—–NHS Education for Scotland

Organisations Testimonials, Supervisory Skills

I have a better understanding of how to manage conflict in the work place, and how to be more confident.

Ann – Staff nurse – Conflict Managment

Conflict Management, General PD, Organisations Testimonials

Great, helpful, friendly staff, good location easily accessible etc.

Sam – Customer Services Administration – Speedwriting

General PD, Organisations Testimonials, Speedwriting

“After 12 years working for an airline I decided to make a career change and started looking into various training companies. I selected Pitman Training based on their helpfulness and support.
I started studying in August of 2007 and initially signed up for Comptia’s A+ to ensure I was making the right choice. After completing this with the great help I got from John and Martin I then went on to study for my MCSA.
Before completing my course I started applying for a few jobs and was lucky to secure a position with BCF Technology as an IT support engineer. I have no doubt that taking this course had a lot to do with their decision.
Throughout my involvement with Pitman Training I received nothing but encouragement from all the staff and fellow students, which certainly made learning easier and more enjoyable. I wouldn’t hesitate recommending Pitman Training to anyone that asked and will be using them for any future training I may need to undergo.”

MM – IT Technical

IT Technical, Private Individuals

Like the style of the course, right amount of group and tutor led sections. I find the courses excellent, can’t think of anything to comment on. Thank you.

Sharon – HR Assistant – Influencing Skills

General PD, Influencing Skills, Organisations Testimonials

I have a job with the Inland Revenue as a Revenue Assistant. I enjoyed your course’s flexibility the most, as it was at my own pace.

J M – Inland Revenue Assistant

Private Individuals

Enjoyed the Supervisory Skills course, picked up useful tips and methods on how to handle difficult situations.

Deborah – Finance Team Leader – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

“Two years ago I was at a crossroads in my career as a Textile CAD designer and decided to expand my IT knowledge in the hope of broadening my job options.
Knowing the cost involved I began my research and found plenty of organizations who offered IT courses, but little else. Pitman Training on the other hand offered the support and the resources at an extremely competitive price.
Starting with the CompTIA A+ courses passing both these exams, I was extremely motivated to expand my knowledge further and receiving all the advice I needed from Pitman I am now one exam away from achieving my MCSA Microsoft qualification.
I am currently working in an IT support role which was initially a trainee position. But using the knowledge I have obtained through the courses at Pitman this has allowed me to become a supervisor a lot sooner than I had imagined.
I can’t recommend Pitman Training enough to people and although the courses I undertook where online and mostly home study, I enjoyed using the facilities finding the atmosphere very conducive to studying with very helpful, friendly and knowledgeable staff.”

IL – IT Technical

General Courses, IT Technical, Private Individuals

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