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WordPress for Business

The WordPress for Business training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

WordPress is recognised worldwide as one of the most popular online blogging tools used by millions every day. WordPress has evolved a great deal and is now widely used as a full content management system where you can design, build and create a professional website.

Course Duration:15 hours

CPD Points: 15

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There are three main topics within this WordPress for Business course:

Designing a WordPress Website: What is a website; why use WordPress; identifying your audience; domain names; effective home pages; using images, video and colours; keywords; making a site accessible.

Creating a WordPress Website: Getting to know WordPress; themes; static pages and blog posts; developing the Home page; blogging – good tactics, how to create a post, categories/tags.

Enhancing your WordPress site: widgets; SEO; additional pages; registering with Google Analytics; increasing visitors; terminology, trends and reports; conversion and goals; best practice.

This course is designed for wide ranging audience with no pre-requisites required before starting the course.

If you are a small business owner or entrepreneur, having the skills to create your own business website will enable you to have full input on the design, implementation and progress of getting your new business website online.

For those working as an EA, PA, Office Manager or Business Development Manager, having a sound understanding of how to create a website using WordPress can be invaluable to your employer and will give you a fuller understanding when working with other website developers.

To teach you how to create a professional, business website using WordPress. You will also have gained valuable knowledge and understanding of how websites are built and how to enhance them using best practice SEO, meaning you will have an excellent foundation from which to progress your web design career and knowledge, and you will be able to confidently liaise with other website developers.

There are no prerequisites for this course.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

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