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Twitter for Business

The Twitter for Business training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Twitter for Business is a short online course that takes you through the basics of how to get started on the online micro-blogging platform.  It starts at the very beginning showing you how to set up your profile and takes you through posting your first tweet. You will then move on to looking at how you can organise your twitter account and you will see how you can use it most effectively for a number of different purposes. Taking you through the technical aspects, as well as helping you see what kind of things to post and who to interact with, this short online course is a great first step into the world of Twitter.

Course Duration: 10 hours

CPD Points: 10

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The course will cover the following:

  • Setting up a Twitter account
  • Writing Tweets
  • Following People and Gaining Followers
  • Using lists to group people together
  • Using keywords for researching topics
  • Using shortened links to track tweet popularity
  • Content – what to say and what not to say
  • Measuring your success

This course is designed for those who want to learn how to use Twitter to promote their business or personal profile. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.  Whilst this course will help people in these job roles specifically, anyone in business who does not yet use Twitter in their day to day lives could benefit from this course.

The aim of this course is to enable you to use Twitter to promote a business or your own personal profile. You will see how it can be used for marketing, customer service, research and information gathering or just to raise your profile.

There are no prerequisites for this course.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

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