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Social Media Strategy for Business

The Social Media Strategy for Business training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Social media is no longer just for us to keep in touch with people on the other side of the world – it is now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.

However, using it for business brings new challenges and there are many do’s and don’ts to be aware of. This short course will guide you through these.

Course Duration: 15 hours

CPD Points: 15

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This course looks at how to get the best from the social media tools in business. It contains an overview of some of the most popular social media marketing tools.

It explores how a business should select the best combination of tools for their audience, their aims, the resources they have available and their product, drawing on the experience and knowledge of some of the leaders in their fields. A number of tools for measuring success for Social Media are also covered.

The course is also constantly being updated, so you can be sure you are fully up to date with the latest developments in this fast moving and fascinating arena.

  • Module 1: What is Social Media? Why use Social Media? What worries you? What excites you? Taking a strategic approach
  • Module 2: Reviewing current marketing activity
  • Module 3: Reasons and aims for Social Media marketing, the impact of the type and size of the business on the methods chosen, typical audience groups, identifying the Social Media audience of a business
  • Module 4: The range of Social Media tools, Blogs, email newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, Videos, Podcasts, Images, Forums, Social Bookmarking, Mobile, Other content
  • Module 5: What is content, creating a content plan, re-using content
  • Module 6: Resources, social media policy, risk and crisis management
  • Module 7: Measuring success
  • Module 8: Creating a strategy, best practice

By the end of this course you will have learnt:

  • The role social media now plays in business
  • What your employers will expect you to know
  • Social media etiquette in the business world
  • A range of social media tools and how to use them
  • How to measure and monitor success

This course is ideal for those in business who wish to harness the power of social media to increase their prospects.

This will help anyone who wants to take on the social media activities for a business. Roles such as Social Media Assistant or Executive, Social Media Manager will look for people with such learnt skills and experience. It would also be useful for any would-be entrepreneurs who are looking to start their own business and will need to reach out to a new target audience

 

Social media is no longer just for us to keep in touch with people on the other side of the world – it’s now very much recognised as a crucial business tool, and powerful method of communication, no matter what sector you work in. However, using it for business brings new challenges and there are many do’s and don’ts to be aware of. Once you’ve seen how you can use it to build connections, network online, promote your company and research your industry, there’ll be no stopping you!

There’s an exciting world awaiting…

There are no prerequisites for this course.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

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