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Social Media for Business Diploma

The Social Media Strategy for Business Diploma training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Our Social Media for Business Diploma covers they key areas of how to utilise social media for business purposes, and helps you see how you can make it a part of your everyday marketing. It is designed for anyone interested in marketing, event organising, for PAs developing a career or owners of small businesses.

Course Duration: 135 hours

CPD Points: 135

Social Media

Core Courses

Blogging for Business

This course stages by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers.

Facebook for Business

Learn how to use facebook to help promote and market your company. Looking at how businesses can maximise their social media presence we look at the whole spectrum of opportunities that this social media platform offers a business.

Google+ for Business

Google+ for Business is an online course that takes the mystery out of one of the most under-utilised social media platforms. From setting up your Google+ profile, joining circles, sharing documents and publishing articles no stone is left unturned.

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products.

Social Media Strategy for Business

Social media is a crucial business tool, and powerful method of communication. This course will help you formulate the right strategy for your business to effectively market to your target audience.

Twitter for Business

This is a short online course that takes you through the basics of how to get started on this popular social media platform enabling you to use effectively for a number of different purposes.

Video for Business

This short online course walks you through the technical aspects you need to know to create professional business videos and also help to understand how this fits into the wider marketing mix.

Search Engine Optimisation (SEO) for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Elective Courses (choose two)

  • LinkedIn for Jobseekers
  • WordPress for Business
  • Time Management
  • Event Management Essentials
  • Photoshop CS5
  • Flash CS6
  • Pinterest for Business
  • Instagram for Business
  • Illustrator CS5 Fundamentals

(Alternative subjects may be chosen if more suitable to your existing skills and career.)

With this diploma you can look towards jobs such as Social Media Assistant, Social Media Executive, Social Media Manager, Content Executive, Marketing Executive and more.

As a result of completing this Diploma we want you to be social media savvy, and confident when it comes to online marketing. Whether this is a part of your role, or is the main focus of your job, it’s never been more crucial that you can communicate well online. This Diploma makes sure you are on the top of your game, and don’t get left behind by the online world.

Getting familiar with key platforms, as well as topping up your communication skills, you will become much more confident in the results you can create.

There are no prerequisites for this course.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

For more information on this or any of our courses complete the form

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