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Search Engine Optimisation (SEO) for Business

The SEO for Business  training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

SEO for Business is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Course Duration: 6 Hours

CPD Points: 6

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With this SEO for Business course we’ll delve into:

What is Search Engine Optimisation?

How do Search Engines work?

What are keywords?

We also take a look at:

  • The different Search Engines
  • Analysis of competitor performance
  • Using keywords in social media
  • Choosing the right keywords and phrases for your website
  • The benefits of link building
  • Best practice SEO

This course is designed for anyone involved in marketing a business or creating content online, for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.

To bring you up to speed so you can see how SEO can play a part in your marketing strategies. It has been created for people in business who often get marketing responsibilities added to their role, but who do not have web backgrounds, or in-house teams to learn from.

SEO for Business is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

A basic knowledge of computing and the internet.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

For more information on this or any of our courses complete the form

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