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Pinterest for Business

The Pinterest for Business training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Pinterest is a social media programme where personal users can share interests, hobbies and lifestyle through images ‘pinned’ to different boards. Businesses are quickly working out that this platform can offer a unique way to share their company ethos and product offering to its audience.

Duration: 10 hours

CPD Points: 10

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Section 1:

• About Pinterest

• Pinterest history

• Pinterest terminology

• Pinterest use by individuals

• Pinterest use by businesses

• Getting started

• Managing and using boards

• Searching Pinterest

Section 2:

• Optimising Pinterest profiles

• Optimising Pinterest boards

• Optimising Pinterest pins

• Using images and video

• Types of pins

• Using rich pins

• Integrating with a website

• Tactics

• Pinterest for mobile

Section 3

• Increasing followers

• Promoted pins for advertising

• Pinterest contests

• Measuring success

• Best practice

Whether you run your own business or work for a business with products or services that you can visualise, this is a great platform to help promotional activities.

You’ll learn how to make best use of this visual social network from the perspective of a business with the ultimate aim of increasing brand awareness and engagement with your target audience.

There are no formal pre-requisites required for this course.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

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