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Marketing Principles and Practices

The Marketing Principles and Practices training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.

Course Duration: 15 – 20 hours

CPD Points: 17

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The online course introduces and covers key ideas, including:

  • What is Marketing?
  • Principles of Marketing
  • Marketing Practices
  • Career and work-focused learning

This course is designed for those who want to improve their understanding of marketing.

This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.

You will need broadband internet access and Microsoft Word 97 or above (or a word-processing program fully compatible with Word) on your computer.

For more information on this or any of our courses complete the form

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