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Marketing Mix

The Marketing Mix training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment.

Course Duration: 15 – 20 hours

CPD Points: 20


This courses introduces and covers key ideas, including:

  • The Role of Market Research.
  • The Role of the Marketing Mix.
  • Product Price Place Promotion.
  • The 7 P’s.

This course is designed for those who want to improve their understanding of marketing.

You will find out what the marketing mix is and why it is important. Marketing tools of product, price, place and promotion are also explained.

You will need broadband internet access and Microsoft Word 97 or above (or a word-processing program fully compatible with Word) on your computer

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

For more information on this or any of our courses complete the form

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