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Marketing Essentials

The Marketing Essentials training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.

Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.

Course Duration: 10 hours

CPD Points: 10

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Lesson One: – Including: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles

Lesson Two –
Including: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology

Lesson Three – Including: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising

Lesson Four –
Including: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector

Those who wish to gain an understanding of the concepts and processes involved in marketing.
To give an understanding of how marketing departments plan and execute marketing strategies

Familiarity with Word and the internet

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

For more information on this or any of our courses complete the form

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