Facebook for Business looks at how to use Facebook as a promotional tool. A very practical course it helps you explore this platform and the opportunities that come with really understanding how it works. With Facebook for Business you will see:
- How it builds your influence
- How it improves customer relations
- How it keeps you connected
You will learn:
- How to use its features effectively
- How to optimise your profile
- How to attract new audiences
- How to market yourself creatively
Covering details such as setting up your timeline, promoting a company page, promoting events, attracting fans, running competitions, planning your posts and using Insights, this course shares best practice across the board.
Many employers now expect a good understanding of Facebook from a corporate perspective and this practical course unravels it all for you. We also think you will have a lot of fun!
There are 8 modules within this course: –
Module 1: What is Social Media? Why use Social Media? What worries you? What excites you? Taking a strategic approach,
Module 2: Will look at reviewing current marketing activity
Module 3: Reasons and aims for Social Media marketing, the impact of the type and size of the business on the methods chosen, typical audience groups, identifying the Social Media audience of a business.
Module 4: The range of Social Media tools, Blogs, email newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, Videos, Podcasts, Forums, Social Bookmarking, mobile and other content.
Module 5: You’ll look at content, creating a content plan and reusing content.
Module 6: Looks at Resources, Social Media policy, risk and crisis management.
Module 7: Reviews how to measure your social media success
Module 8: Looks at creating a strategy and best practice.