There are six lessons in the Event Management Essentials course: –
Lesson One: The role of event management, classifying different types of event, recognising common features, understanding the impact of size and complexity, knowing about uncertainty in events, identifying the different stages of an event.
Lesson Two: Establishing the aims and objectives of an event, identifying key parties, deciding on the size of the event, identifying where and when an event should take place, costing and pricing different proposed events, establishing whether an event is achievable, identifying events that will appeal to the target market.
Lesson Three: Forming an event management team, recruiting staff and volunteers, reporting and communicating among and between teams, creating an event plan, booking special guests, using external providers, managing teams.
Lesson Four: Attracting and managing sponsorship, other sources of funding for events, promoting the event (including social media event marketing), managing registration, types of tickets, managing logistics, contingency planning.
Lesson Five: Risk management, laying out the venue, liaising with the venue owner and external providers, sending out information to delegates and guests, rehearsals and pre-event briefings.
Lesson Six: The role of the event manager during the event, how event managers handle common problems, clearing up after the event, evaluating the event, analysing feedback, final administrative tasks, post event promotion, careers in event management.