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Digital Marketing Diploma

The Digital Marketing Diploma training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.

This is a great diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the digital marketing profession will stand you in good stead.

Course Duration: 180 hours

CPD Points: 180

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Core Courses

Professional Certification in Digital Marketing

An innovative course which focusses on the different aspects involved in Digital Marketing. You’ll look in detail at SEO, PPC, digital display advertising, email marketing, social media marketing, mobile marketing, analytics, strategy and planning. This is essential training for anyone looking to learn more about the intricacies of digital marketing who want to either progress their existing marketing career or build the skillset required to move into this industry.

 

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers.

Word

Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible.

or Word Expert

This training in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features.

PowerPoint

Our PowerPoint training course will help you get to grips with this comprehensive presentation software. Flexible to study, you can choose the version of Microsoft Office you wish to study on.

Excel

Over ten self-paced lessons you’ll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more.

or Excel Expert

Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet

programme to an advanced level. You’ll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using statistical functions.

Social Media

Choose four from the following:

  • Blogging for Business
  • Facebook for Business
  • Google+ for Business
  • Instagram for Business
  • LinkedIn for Business
  • LinkedIn for Jobseekers
  • Pinterest for Business
  • Social Media Strategy for Business
  • SEO for Business
  • Twitter for Business
  • Video for Business

Elective Courses (choose two)

  • Project Management Fundamentals
  • Photoshop
  • Marketing Essentials
  • WordPress for Business
  • LinkedIn for Business
  • Video for Business
  • Blogging for Business
  • Pinterest for Business

Alternative subjects may be chosen if more suitable to your existing skills and career.

Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, we think this is a really valuable investment you could make in your future.

With proven marketing qualifications you can aim high.  What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, Social Media Marketing Manager?

This diploma has nine core courses which will cover the key social media platforms such as Facebook and Twitter, and a dedicated digital marketing professional course that takes you through other specialist areas such as PPC, SEO, digital display advertising, email marketing and more.

This diploma has been created to offer you the chance to gain an all-round view and understanding of digital marketing from planning, implementing, monitoring, testing and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn effective, essential skills required for those working in this thriving and rewarding industry.

Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

For more information on this or any of our courses complete the form

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