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Blogging for Business

The Blogging For Business training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

This course starts by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Blogging has become an essential part of the social interaction with others online, to help a business engage with its online customers or audience from a personal, opinion and review.

This Blogging for Business short online course focuses on those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires a lot of thought to be put into it before publishing to a large customer based audience. It’s vital that a business blog has the correct tone for its audience, it can be all too easy to alienate through bad social etiquette which could spell PR disaster for a business.

Course Duration: 15 Hours

CPD Points: 15

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This course covers all the essentials areas you need to know before getting started with your blog. The three main areas you will look at are:

Finding out about blogs: which include the different types of blog, typical elements of a blog site and blog post, interesting blogs, blogs to follow, commenting and sharing on blogs, how you could use a blog, what to post and when.

Designing a blog site: which includes the different ways to present a blog, adverts, colours and contrasts, images, accessibility issues and will also look at the different blogging software options.

Maintaining the blog site: which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and measuring impact.

Whilst you have access to the online learning platform, you will also be able to view additional tutorial sessions which will help you look at WordPress, Blogger or Tumblr blog sites so that you can gain extra tips and guidance on creating your blog site.

This course is great for anyone that is thinking of starting an online blog for their own business or that has been asked to write for their employers blog.

It is a great course to take to get you up-to-date skills on another one of the most popular social media platforms. Having this blogging certification on your CV will give you an additional skill which could help you get your dream job working either in Marketing or PR, as a Social Media Guru/Specialist, Journalist, EA, VA, PA or Office Manager.

The aim of this course is to offer guidance on how to write engaging, professional business blogs. By the end of this short course, you will be well placed to go on and start a new business blog.

A basic knowledge of computers and the internet.

ITA (Individual Training Account) funding may be available for this course subject to eligibility. Please contact us for more information.

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