About the Course
The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.
The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.
Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.
Is this course for you?
Using Social Media for business brings new challenges and requires a considered approach. There are many DOs and DON’Ts to be aware of, and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective.
Once you’ve seen how you can use social media
to build connections, extend your network, promote your company, and research your industry, there’ll be no stopping you.
Course Content
Module 1 – Setting the Scene – What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.
Module 2 – Review – A review of how social media marketing fits into current marketing activities.
Module 3 – Aims and Audience – The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Module 4 – Channel – You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.
Module 5 – Content – You will think about what you are going to say on social media –– choosing content or relationship marketing, content ideas, content plans, and re-using content.
Module 6 – Resources – Let’s take a look at social media policy, the risks of social media, and crisis management.
Module 7 – Measure – Ensuring a return on investment.
Module 8 – Putting it All Together – Creating a social media strategy and best practices for social media.
Aims and Objectives
The course has one simple aim –– to learn how social media can be used in business for marketing purposes.
Career Path
This will help anyone who wants to take on the social media activities for a business. Corporate marketing departments need individuals with these skills and experience.
This course would also be useful for entrepreneurs who are looking to start their own business and would like to expand their audience or reach a new audience.
Pre-Requisites
None
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“I studied the Microsoft Fast Track Diploma and the computer keyboard skills course two years ago. At the time I was completing my Open University degree, and panicking because I had to submit a properly- bound word-processed project, including diagrams taken from scientific journals and I barely knew how to switch the computer on! In my first session I was advised to undertake the introduction to Windows course first because I didn’t have even the very basics.
Having overcome that first hurdle, I really enjoyed the course. The supervisors were really helpful and patient, and never made me feel that I was being stupid, even when I was! I got a distinction for the diploma, and first class honours for the degree. I am now studying for an MSc at Edinburgh University, and I don’t know how I’d cope without the IT skills I gained through the diploma. Even though I’ve forgotten a lot of what I learned through lack of use, I feel I have so much more confidence to try things I would not have attempted before.
My typing speed will never set the world alight, but compared to my former two-fingered jabbing it’s brilliant. Even my teenage daughters have stopped laughing at my efforts!
Thanks to Pitman for a real confidence boost!”
GD – Fast Track Diploma
Very good, no improvements to suggest. Marion was very knowledgeable and friendly.
Joyce – Governance manager – Better Business Writing
Marion was great. She made the day very interesting and adapted it well to suit individual needs.
Laura – Admin Assistant – Better Business Writing
Julie tailored the course excellently to the different interests/problems of the participants. She sought out appropriate material related to our fields of work. I felt the small course size was excellent.
Rachel – Manager – Influencing Skills
“Our Trainer was excellent, this is the most knowledge I have ever taken from a course.”
Carol—-Edinburgh Business School
I was offered three jobs within a matter of weeks!
H S – Personal Assistant
“I studied the Executive PA Diploma with Pitman. I started studying it in January 2013, it was a great way to start the new year.
Before training I was working in a pub. Having graduated from Glasgow University with an English degree, I found it very difficult to get a job and to know what jobs to apply for. I began working in a hotel for three years before I realised no matter how good I was at my job or how many shifts I had done, there was no room for growth.
Training really helped me, it helped me get some focus and direction and it was a great way to learn new skills. It allowed me to get up to speed with all the Microsoft packages and to get back into the way of using computing skills. It also allowed me to broaden my job search as I now had skills I didn’t have before and skills that companies were looking for.
I now work at St Margaret of Scotland Hospice, which I am really enjoying, where I have been employed as a Receptionist and Medical Secretary.
I really enjoyed my Pitman course, all the staff were very friendly and always willing to help out with any problems. I definitely feel if I hadn’t done the Pitman course I would have struggled for even longer to find a job.”
LN – Executive PA Diploma
Everything needed was provided. Work booklets, pad, pen and pencil were all good quality.
Louise – PA – Speedwriting
Excellent, interesting and good humoured.
Tommy – Sales Executive – Presentation Skills
“The skills I have learned by doing the course have helped with my confidence and ability to carry out tasks quicker and easier. I was frustrated with my lack of knowledge of the various Microsoft packages and was convinced that there ‘must be an easier way’ of doing things. Not only did I brush up on my Word skills, my office skills got a complete overhaul and without a doubt, they helped me get the job I’m in now.
I proved to myself that I’m never too old to learn and that there’s always a need to update skills throughout your working career regardless of how long you’ve been in a role.
I was working in a recruitment agency on a part time basis and had finished the Pitman course when I saw the job on S1 jobs web site. I sent in my cv and went for an interview. Following the interview I sent a thank you letter which was one of the skills learnt in ‘Go Get That Job’. I was successful in getting the role and I subsequently found out that they were so impressed that I’d sent a thank you letter that they offered me the job over someone else who was equally qualified. Such a simple thing to do but very effective.
I would thoroughly recommend anyone to do a course at Pitman, whether it is a comprehensive course such as the Executive PA course or a single subject course. Not only has the organisation been going a long time and has built up an enviable reputation, but I also found the flexible method of learning suited my situation as I was working part time and was able to wrap the course hours around my job. The supervisory staff were very helpful and approachable and did their best to help you out.”
SH – Executive PA Diploma
My knowledge and understanding has vastly improved thanks to Callum. He was an excellent trainer, very patient and information was given clearly. I was able to understand all the formulas!
Lesley – Practice Manager – Excel
Will be taking a lot from the course back to the work place.
Graham – Home Manager – Conflict Management
Julie was excellent, she has given me the tools and skills to go forward as a trainer and do it confidently.
Natalie – Business Travel Consultant – Train The Trainer
“Thank you for the excellent course and in particular your friendly and helpful staff. Being able to revise the course information and the convenience of the flexible hours made the learning much more enjoyable.”
SH – Diploma
“I completed the Accounting Technician Course with Pitman Training after being made redundant from my IT Position, but I was also keeping the accounts and payroll for my husband’s business on a voluntary basis, but had no real training.
I had to make a choice of either retraining for another IT position or taking my Accounts knowledge forward. I was sceptical regarding my accounts knowledge, but after a meeting with Pitman staff, I left feeling much more confident. The enthusiasm and commitment from the staff showed me that I was actually capable of making a career change.
The course was flexible, so I was able to work around home and current work commitments.
As soon as I was actually made redundant, I picked up a six month contract and since then I have worked almost non-stop on temp or fixed term contracts mainly through an agency. I often take my actual certificates with me to interviews and employers are impressed.
I am so glad that I went for the initial meeting regarding my career, it has helped me build a new career after the redundancy setback.”
SK – Accounting Technician DIploma
The trainer was capable of explaining things so they were easily understood and answered all questions I had during the Intermediate Course.
Amy – Admin Assistant – Access
Overall excellent trainer with good psychological inferences too.
Blair – Managing Director – Presentation Skills
I loved that the trainer had done the role and understands the job and what is needed. Excellent!
Nicola – Office Administrator – Meertings and Minutes
I wanted to let you know that I really enjoyed the 2 day course. Our Trainer was really in tune with us as a group and understood exactly where we were all coming from with regards to the daily obstacles we face in our various roles as office and personal assistant.
The course content was fabulous; I especially enjoyed the section on Communication & Assertiveness. I felt I took most away from these parts and have definitely been able to implement in my daily work commitments. I feel more confident and more in control of my work time. The handouts we were given have also proved useful and I have referred back to them time and time again. The Trainer also gave us recommendations of helpful books, 2 of which I have purchased since the coaching and have dipped in and out of.
I would definitely recommend the workshop to anyone in a support role, be it as a PA or Office Manager, who is looking for a little extra support or guidance. There is a lot to learn, both for people new to this type of role or experienced individuals.”
Louise —PA to the Chief Executive Change Recruitment Group
Julie was an extremely good deliverer of the course content, very knowledgeable. I noticed she never failed to answer any questions and had offered solutions to all issues put to her.
Paul – Scientist – Supervisory Skills
Well delivered, friendly and approachable.
Claire – Property Services Assistant – Report Writing
The course was invaluable in helping me to work in the publishing industry and my two employers have been very impressed by the diploma.
R J – Publishing
The trainer was excellent and took time to make sure we all understood what we were doing.
Louise – Commercial Manager – Word
They seemed to be so impressed that I had been at Pitman Training to do the training. I cannot believe how doing one course can transform your job area.
J M – Management Support Officer
“Two years ago I was at a crossroads in my career as a Textile CAD designer and decided to expand my IT knowledge in the hope of broadening my job options.
Knowing the cost involved I began my research and found plenty of organizations who offered IT courses, but little else. Pitman Training on the other hand offered the support and the resources at an extremely competitive price.
Starting with the CompTIA A+ courses passing both these exams, I was extremely motivated to expand my knowledge further and receiving all the advice I needed from Pitman I am now one exam away from achieving my MCSA Microsoft qualification.
I am currently working in an IT support role which was initially a trainee position. But using the knowledge I have obtained through the courses at Pitman this has allowed me to become a supervisor a lot sooner than I had imagined.
I can’t recommend Pitman Training enough to people and although the courses I undertook where online and mostly home study, I enjoyed using the facilities finding the atmosphere very conducive to studying with very helpful, friendly and knowledgeable staff.”
IL – IT Technical
“I wanted to work in an area where I would be able to help people and make a difference and I thought that a career as a medical secretary in the NHS would fit the bill perfectly – I could use my previous secretarial and admin experience plus I would be helping to support a team in a patient-centred environment. To make this career change, I would need some knowledge of medical terminology and also how the medical secretarial role would work in practice, plus also upgrading my IT skills – the courses with Pitman’s were ideal.
I really enjoyed my courses at Pitman Training. As I had no previous medical secretary experience, I think the fact that I had completed the medical secretary introduction and medical audio transcription courses helped my application to stand out so that I was shortlisted for interview. Also, I needed to get my IT skills, such as Excel, PowerPoint and Access, bang up to date, which again will help my performance when I’m actually in my new job.
I really appreciated the flexibility of the courses and when I was finally given my redundancy from my previous employers and had the time to fully devote to my studies, I was able to knuckle down and get everything completed fairly quickly. It was also very good discipline for me to have the routine of going into the Pitman’s office every day. I found the Pitman staff very friendly and helpful at all times, and I appreciated being known on first name terms by them. The materials themselves were quite easy to work through, even areas where I had very little previous experience, such as Access and the more advanced functions of Excel – to be honest I was quite nervous at tackling these and it was great for my confidence to get through these courses without too much difficulty.”
CB – Medical and Microsoft Office
The trainer was very good, explained everything clearly and answered questions well. The content of the course was at a good level for introduction.
Alison – Project Manager – Access
“After graduating a few years ago and going off for a few years to live abroad, I then came back and decided to pursue a career in law. I decided the best route was to first get experience in a law firm and then perhaps study part time. My goal was to become a legal secretary to start off but the skills required such as Microsoft Office packages and knowledge of legal terminology and procedures was not something I had picked up at university!!
I decided I needed a foot in the door and chose to study for the legal secretarial diploma at Pitman. The course was great because it was completely flexible and the training facilities were of the highest standard. The supervisors were always happy and friendly and I was impressed that they really took an interest in everyone personally.
Towards the end of my course, the supervisors referred me to a vacancy at Simpson and Marwick for a litigation secretary. Litigation was the most interesting module and that was the area I wanted to get into. I decided to apply. The very next morning, I had an interview lined up and two days later I had the job. It was the first job I applied to. The HR manager at Simpson told me that the diploma at Pitman had secured me the job and she believed the course to be an excellent grounding for starting work there.”
As regards the job, I have been there for a few weeks now and I can honestly say that I’m loving every minute of it. It’s definitely challenging and at times hard work but it’s interesting and I work with a great group of people in the best litigation team in Scotland.
I’d also like to say a big thank you to the training team who helped me the most. They really went that extra mile to help me and they were always so friendly and nice to be around. Please pass on my thanks to them – they are great assets to Pitman!
LC – Legal Secretarial Diploma
“Great Knowledge on subject. Friendly and relaxed throughout. Excellent!”
Word Introduction Andy McDougall—–National MuseumsScotland
“Working as a secretary with Axis Media I felt that I needed to brush up my skills on some of the Office programmes that I was using as part of my job as well as gaining a recognised qualification. The Fast Track Diploma did this for me, and clarified some of the “mysteries” surrounding programmes such as Access which I had used slightly but never fully explored.
The course books and audio CD were clear and easy to follow, and the training staff were all very friendly and helpful, to the point of offering advice even after the course had finished.
Their unfailing cheeriness and sense of humour (together with the excellent facilities and pleasant working surroundings) added to the good atmosphere at the Pitman’s centre which is why I’ve now come back to do another course!”
PF – Fast Track Diploma
“I thought I would drop you a line to say that I am now established with my new job where I am working as a Property Manager. As you know when I came to you I was just about able to bang out an e mail and wouldn’t have known where to find such sophistications as “page breaks” etc. A really challenging student for your ever patient and encouraging team! I would certainly say to anyone thinking of a course with you not to consider being too old to learn. I certainly had my extreme doubts but the constant encouragement from your team got me through!
I am now using a fairly all embracing software system which is tailored to the needs of this company and in addition my Outlook and Word skills are used all the time. I feel completely confident in saying that despite many years in the property business I would not have been able to cope with this job without the training I received at Pitman, thank you.
My new employers are both very computer competent but I believe I may have the “edge” on PowerPoint – how satisfying is that!
I would recommend the Fast Track Microsoft Skills Diploma course to anyone wanting to enhance their employment prospects, it certainly worked for me.”
SH – Diploma
“The course exceeded my expectations and I would recommend it to all my colleagues and will let our training department know that it was excellent”
Bob—–Co-ordinator—–Voluntary Sector
“When I came to see Fran she recommended Microsoft Excel, HTML, Dreamweaver 8 and Book-Keeping Level 2 Module 1 courses as the most suitable for preparing me to set up my own online business.
The staff were all very helpful and polite and the environment was professional but friendly. I have since set up a website with a friend as an information site for parents and carers of children with autism.
The courses at Pitman increased my confidence with technology and made me believe that after 15 years as a music teacher, and 2 years as a full time carer for my children who have support needs, I can now change direction and transform my life.”
JM – Various Courses
“I just wanted to send you a quick email to say thank you most sincerely for finding me a place on the course. I have to say to you that I found the course totally inspirational. I have been on many courses, some dreadful and some ok, but none came anywhere near to the quality delivered by Pitman Training. The Trainer was so energetic, enthusiastic, very knowledgeable, friendly and adaptable to our needs – no wonder you heard the hoots of laughter from the course room, everyone was just enjoying it so much. It was a great group as well, lots of characters and this helped as well.
Our Trainer kept us totally captivated for 3 days and that’s no easy task when delivering – she is a gem. If I could be a Trainer with even half her ability I would be delighted.”
Derek Walker ——Project Manager
I am enjoying my new role as medical audio typist. Studying at Pitman Training was a good break from the every day world of work. I learned that some of the computer applications I’d heard of before were not as scary as I’d once thought!!
M M – Medical Audio Typist
B D – Project Administrator
Excellent. Very approachable and knowledgeable. Made the subject interesting.
Angela – Assistant Facilities Manager – Excel
“I chose the training because that I knew that I was in dire need of updating my skills. After searching on the Internet I became aware of Pitman Training and then on speaking to the Dumfries Pitman Training Centre I chose Pitman because the courses on offer fitted my need. Following the advice given by the Centre I actually pursued a different course to what I originally thought that I needed. Pitman offered flexibility which was crucial to me – I could choose when I wanted to attend the sessions and to work at my own pace.
The tutor support was invaluable when I needed it and the staff overall at the Centre were friendly and helpful.”
AO – General Courses
Marion was really good and helped me to understand what I was doing and extremely fun.
Fiona – Trainee Administrator – Assertiveness
Very approachable trainer, presented the course very well and I would highly recommend my colleagues taking this course.
Michelle – Change Manager – Communication Skills
“I studied the Fast Track Microsoft Skills Diploma and touch typing. Before my training with Pitman I was unemployed as I had been made redundant. Within 4 months of starting my training I got a job working as Receptionist/Admin for The Edinburgh Physiotherapy Centre. I was successful in my application over other applicants due to the training I was doing and my boss was very impressed with the knowledge and skills I had learned with Pitman.
I was promoted to Operations manager within 6 months this was partly due to my knowledge base of Microsoft Office.
I thought the training I received with Pitman was second to none and would recommend your services to anyone. The service is excellent and the staff are very helpful and understanding. Thanks to the excellent service and training of Pitman I am now more confident and efficient at my job.”
NG – Fast Track Diploma
Very good. I did a full semester in university on Project Management and this course taught me much more than I learned at university.
Rosemary – Wind Farm Developer – Project Management Principles
Excellent trainer, made you feel at ease and felt comfortable to join in.
Laura – PA to Directors – Time Management
After having completed the Secretarial Diploma, I have managed to get a job at the Royal Bank of Scotland. I would like to thank you for the fantastic training I have had, and have recommended Pitman Training to several people.
S W – Secretary
Everything I wanted from the course and more, Marion was approachable, I felt comfortable and at ease.
Charlotte – Executive PA – Executive PA Seminar
“I decided to study for Pitman’s Executive PA Diploma last year after having been out of work for some time. This turned out to be one of the best decisions of my life and a turning point for the better.
As I was unemployed at that time, I planned to complete my course in a short space of time and attended Pitman Training College, Edinburgh on a daily basis.
The Pitman staff and tutors were caring and attentive and I could approach them at any time for help. I never felt pressurised knowing that I could complete the modules at my own pace. The course definitely gave me the confidence and ability to successfully apply for positions knowing that I had a good head start in comparison with so many other people in the job market. I started to apply for positions towards the end of my course and was fortunate to immediately secure a temporary post in an organisation providing housing and support for older people in 25 locations across Scotland.
I am now pleased to report that I have been made a permanent employee and am thoroughly enjoying my position there.
I completed the course and, as I had chosen legal modules as electives, I received my Legal Secretarial Diploma as well as my Executive PA Diploma with Shorthand, both with distinction.
I would like to thank Pitman and the wonderful tutors for the fantastic training and assistance they have given me. I could not have done it without them and I have no hesitation in recommending the College to those wishing to improve their skills and to making themselves more employable.
Pitman can literally change your life!”
JM – Legal/Executive PA Diploma
“After a change in my personal circumstances in 2012, I decided I wanted a complete change in career and decided to study as a Medical Secretary, opting to take the full diploma at Pitman Training. I previously worked in the Newspaper & Magazine industry, and had done so for 10 years so this was quite a drastic change for me! My most recent role was as an Account Manager for a 3rd Party Retail Consultancy Company. Having not been to university, almost all of my experience had been picked up at work and therefore to move in to a new specialised career was going to be very difficult without some form of qualification.
After doing a lot of research I decided that Pitman had exactly the course I wanted and an excellent reputation so I knew I would be in good hands. From the very first time I went in to sign up to the course, right through to the completion, the team were so helpful and friendly, ready to help with any problems and provide support.
I had already completed 60% of the course when I discovered I was being made redundant from my current role. Whilst obviously a big shock, I had been planning to leave in any case. Whilst working out my notice at my job, I was applying elsewhere and was offered some contract work at Spire Murrayfield hospital within their Medical Secretary team. This will provide me with invaluable experience and an opportunity to put all my study to use in a new and exciting career.
I know for a fact none of this would have been possible without the qualification and support from the Pitman team at Edinburgh.”
VH – Medical Secretary Diploma
’Not only was this an excellent learning experience, but also great fun. I picked up some great tips on how to command and hold the attention of a less than enthusiastic audience and I found the section on voice coaching extremely useful.
The course really helps develop confidence, particularly with regard to the advice on body language and stance and I would recommend that everyone who has to present to small or large audiences should attend.’’
Jacqui C—-HR Manager—-Citizens Advice
Training was excellent – very knowledgeable and able to answer questions and provide examples.
Dawn – Information and Knowledge Manager – Project Management Principles
“Last year I enjoyed filling in my retirement days with studying for a ECDL at Pitman’s, where the staff were patient and encouraging. The challenge was excellent and now I have a certificate to prove I learnt a few things.
At present I use the skills I acquired for voluntary work, but they also allow me to feel I understand online security better and I can generally use my computer in a faster and more informed way.
Thank you Pitman!”
FD – ECDL
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