Instagram for Business

Name: Instagram for Business
Author: admin

About the Course

Marketing a business sounds easy, but when you get into the details, it can be quite overwhelming. Social media has transformed how many businesses reach their audience. Instagram is a platform that businesses are increasingly embracing for its marketing potential.

This course will start from the beginning by taking you through the WHATs and WHYs of Instagram for business marketing. You’ll then work through how to set up your profile and post photos and videos. You’ll explore strategy options, how to increase your following, and best practices for advertising on Instagram.

Course Info

Duration 5 hours. This will vary from individual to individual based on prior knowledge and ability.

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 5 CPD points upon successful completion

Is this course right for me?

This course will teach you what you need to know about Instagram, the popular image-sharing platform, and how it can help your business with its marketing.

Is this course for you?

This course is ideal if you’re keen to work in digital marketing in positions such as a Marketing Assistant, Social Media Specialist, or blogger.

It would also be useful if you’re looking to take on more responsibility and want to work on social media for your existing employer. Roles such as PA, EA, or Office Manager are often asked to assist or take on a company’s social media activity because of their unique insight into the business.

Awarded 5 CPD points upon successful completion

Duration 5 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Instagram Basics

Module 2 – Using Instagram for Business

Module 3 – Instagram Video and Reels

Module 4 – Instagram Stories

You’ll learn how to:

Set up and edit a profile
Search Instagram
Post images, carousels, and videos
Expand Instagram’s capabilities
Develop an Instagram strategy for your company
Optimise your profile and posts for business
Use hashtags
Increase your following
Create shoppable posts
Use Instagram advertising options
Use videos, Reels, and live streaming
Using Instagram Stories
Measure your activity to evaluate success

Course Overview

Aims and Objectives

The course will help you get to grips with this unique online image-sharing platform and how to leverage its potential to help promote a business.

Career Path

If you complete training in specific social media platforms, such as Instagram, you could be working towards positions such as Social Media Assistant, Social Media Specialist, Marketing Coordinator, or Events Manager.

Pre-Requisites

There are no pre-requisites for this course.

April 2024

April 19 @ 9:30 am - 4:30 pm Macros Deep Dive

Macros Deep Dive

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

April 22 @ 9:30 am - 4:30 pm Word Intermediate

Word Intermediate

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

April 23 Adobe Illustrator

Adobe Illustrator

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom +2 more

April 23 @ 9:30 am - 4:30 pm Word Introduction

Word Introduction

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

April 23 - April 24 Presentation Skills – 2-day workshop

Presentation Skills – 2-day workshop

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

April 24 - April 25 Executive PA – 2-day workshop

Executive PA – 2-day workshop

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

April 26 @ 9:30 am - 4:30 pm Time Management

Time Management

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

April 29 - April 30 Microsoft Project Complete – 2-day course

Microsoft Project Complete – 2-day course

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

April 29 - April 30 Project Management Principles

Project Management Principles

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 2024

May 1 @ 9:30 am - 4:30 pm Better Business Writing

Better Business Writing

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 2 @ 9:30 am - 4:30 pm Personal Development Workshops

Personal Development Workshops

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 2 @ 9:30 am - 4:30 pm Management Skills

Management Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

Testimonials

Excellent, interesting and good humoured.

Tommy – Sales Executive – Presentation Skills

General PD, Organisations Testimonials, Presentation Skills

Excellent trainer, made you feel at ease and felt comfortable to join in.

Laura – PA to Directors – Time Management

General PD, Organisations Testimonials, Time Management

Excellent facilities. Excellent trinaing course!

Kirsty – Team Organiser – PowerPoint

IT Tutor Led, Organisations Testimonials, Powerpoint Seminars

My knowledge and understanding has vastly improved thanks to Callum. He was an excellent trainer, very patient and information was given clearly. I was able to understand all the formulas!

Lesley – Practice Manager – Excel

Excel Seminars, IT Tutor Led, Organisations Testimonials

“Great Knowledge on subject. Friendly and relaxed throughout. Excellent!”

Word Introduction Andy McDougall—–National MuseumsScotland

IT Tutor Led, Organisations Testimonials

The course was relaxed, friendly and inclusive. The tutor was experienced and comfortable with answering questions raised not phased by anything.

Linda – Personal Assistant – Executive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

‘’Both Carol & Liz attended the Professional Receptionist Training course on Friday 31st January in Edinburgh held by Pitman Training. Both enjoyed the course and thought it was beneficial and relevant to their place of employment.
Since the course they both feel more confident and understand a lot more about what is required of a Receptionist.’’

Professional Receptionist

Organisations Testimonials, Professional Receptionist

“I first enrolled for a computer course in January 2013, I only had very limited knowledge and knew I had to get more advanced skills. I started with word then decided I was enjoying my course and chatted with Linda the Manager regarding what options I should take and that would be best for me in the working environment, so we decided on Office Diploma.
I had just been made redundant from the Airline Industry, which had been my life for the last twelve years, so I knew I wanted to change my career. I had realised that IT skills are so important as I had now started looking for work and realised very quickly that the job market was very competitive.
I have not mentioned this till now but I am visually impaired and have been since birth so having a disability makes it even more difficult for employers to consider employing a disabled person, when so many abled bodied people are available so the training I received was incredible, the one to one help that the Glasgow ladies gave me was amazing I am surprised I never turned them to drink, but nothing fazed them they provided me with Zoom text and large print books and test papers. I was not very successful at school and the thought of taking exams really scared me but they sat me down and told me I could do it just take my time and they were right I managed to complete my Diploma.
I am now working for a charity called Momentum on the east side of Glasgow on a six months contract which was arrange through another charity to give me some office experience.
I enjoyed every day in the Glasgow office such a lovely atmosphere and such kindness that I was shown was just incredible and gave me a new found confidence.
Thank you team Glasgow, you’re the best.”

DB – Word and Microsoft Office Plus Diploma

General Diploma, Microsoft Office, Private Individuals

“When I first came to see you I found myself aged 50 with no skills to offer the modern workplace and I had no idea how I would earn a living and support myself financially. I decided to undertake the Legal Secretarial Diploma and, at first, it felt like I had such a huge mountain to climb. However, I kept reminding myself of that well worn quote that, even the longest journey begins with one small step. I was able to study as and when I could and fit it around all the personal changes that were going on in my life.
With the patience, help and support and encouragement of everyone at Pitman I gained my diploma. However, I wasn’t sure if being a legal secretary was what I wanted to do so I decided to temp for a while to gain experience and ‘test the waters’. Since then, I have been a Medical Secretary, Office Manager in a very busy recruitment consultancy and, more recently, Administrator in a small firm of quantity surveyors.
At the end of last year I decided to start looking for a permanent post and have just been offered a part-time position as Audio Typist/Medical Secretary. This will bring together my previous nursing experience and knowledge of medical terminology with all that I have learned at Pitman and consolidated while temping.
I have such fond memories of the training room and found all the staff to be friendly and helpful. I would recommend the courses to anyone and wish I had discovered Pitman years ago. Big thanks to you all.”

JG – Legal Secretarial Diploma

Private Individuals, Secretarial Diploma

I wanted to let you know that I really enjoyed the 2 day course. Our Trainer was really in tune with us as a group and understood exactly where we were all coming from with regards to the daily obstacles we face in our various roles as office and personal assistant.
The course content was fabulous; I especially enjoyed the section on Communication & Assertiveness. I felt I took most away from these parts and have definitely been able to implement in my daily work commitments. I feel more confident and more in control of my work time. The handouts we were given have also proved useful and I have referred back to them time and time again. The Trainer also gave us recommendations of helpful books, 2 of which I have purchased since the coaching and have dipped in and out of.
I would definitely recommend the workshop to anyone in a support role, be it as a PA or Office Manager, who is looking for a little extra support or guidance. There is a lot to learn, both for people new to this type of role or experienced individuals.”

Louise —PA to the Chief Executive Change Recruitment Group

Executive PA, Organisations Testimonials

The trainer had an excellent general knowledge which helped with explaining things in the course.

Annette – Production and Accounts – Project Management Principles

General PD, Organisations Testimonials, Project Management

I found the course to be excellent, hard to think of any improvements that could be made.

Derek – Finance Manager – Better Business Writing

Better Business Writing, General PD, Organisations Testimonials

The skills that I learnt on the course come up time and time again on a daily basis and I am sure that the diploma on my CV has ensured interviews for a number of job applications.

L B – PR Assistant

Private Individuals

I am really enjoying the challenge of my new career and appreciate all that Pitman Training did to make it possible.

J M – Medical Secretary

Private Individuals

The training has helped give me a lot of the practical skills I needed to be a secretary. But more importantly it gave me confidence in myself and my ability to go out and get a job, knowing I had a great head start in comparison with many other people in the job market.

S D – Executive PA

Private Individuals

It took me a day to find a job after I left the course. The diploma taught me how to type well and use all the necessary computer programmes to the point where I am helping others at work with their queries about Excel and Access.

R G – PA to Consultant Cardiologist

Private Individuals

Well delivered, friendly and approachable.

Claire – Property Services Assistant – Report Writing

General PD, Organisations Testimonials, Report Writing

“I started off with Pitman doing Microsoft Office 2007 specialist before progressing into Microsoft Office 2010 and attaining Microsoft Office Master status by sitting Microsoft exams at Expert Level in Word and Excel and standard level Outlook and PowerPoint.
To add to my knowledge I have just completed Pitman’s ‘Train the Trainer’ 3 day course and applied to become a Microsoft Certified Trainer (MCT). With this training I have plans to increase the knowledge of Office within East Coast Mainline staff.
The skills and knowledge I gained, studying at Pitman Training, have made my job easier by using the advanced features in Microsoft Office to ‘correctly’ format and automate reports and simplify data collation. The ‘Train the Trainer’ course has provided me with increased confidence in dealing with people and situations and will allow me to improve working practice in the office by imparting my ‘Pitman gained’ Microsoft Office Knowledge to others. By raising the overall Office knowledge this should allow the depot to operate better with less time spent ‘trying’ to figure out bullet points and how to create graphs and more time spent doing the actual work.
You have an amazing team of staff at York Place, they are all a credit to you.
The flexibility of learning at Pitman Training is excellent given that you are able to study at Pitman Offices or distance learning at work or home to suit your personal circumstances.
I would thoroughly recommend Pitman Training whether you are looking to improve your situation by training to get a better job or improve your job security at your current location by improving your skills.”

KS – Microsoft Office

General Courses, General Diploma, Microsoft Office, Private Individuals

No Improvement required. Speed, clarity and technique ideal. The trainer was excellent!

Wendy – Receptionist – Meetings and Minutes

General PD, Meetings and Minutes, Organisations Testimonials

Julie was excellent, she has given me the tools and skills to go forward as a trainer and do it confidently.

Natalie – Business Travel Consultant – Train The Trainer

General PD, Organisations Testimonials, Train the Trainer

I have now come to the end of my courses in finance, and I should like to say how impressed I was with the quality of training I received through them all.
The knowledge I have gained has consolidated and enhanced my previous experience in a number of accounts jobs over the years, and given me new confidence in my skills and abilities to truly pursue bookkeeping as a specialist career. There are certainly many businesses out there that really need competent “accounting technicians”.
As soon as I had completed my Sageline 50 Accounts course, I got a second job using both this training and the previous course I completed, Excel Proficient. My training in Manual PAYE and Sage Payroll has enabled me to take over the wages responsibility in my other part-time bookkeeping job, and I have also set up a stock control system on the laptop using Excel spread sheets.There is also a possibility of taking on a further job working from home a couple of afternoons / evenings a week, doing the accounts for another local business using Sage on a laptop.
I am delighted with the “instant” results my training with yourselves have produced – the investment of time, money and effort was definitely worthwhile, now that I am reaping rewards well beyond my original expectations…. even at my time of life (over 50), retraining to specialist level in accounts has been an excellent decision.
THANK YOU!

DG – Accounting Technician Diploma

Book-Keeping, Private Individuals

Marion was great. She made the day very interesting and adapted it well to suit individual needs.

Laura – Admin Assistant – Better Business Writing

Better Business Writing, General PD, Organisations Testimonials

The compliments I have received have certainly given my confidence a great boost. I am so enjoying the work, the environment and the people and it’s all due to the skills I have gained from the Diploma courses I have done through Pitman Training.

H L

Private Individuals

“I really enjoyed the Diploma which I am sure will improve my career prospects. I am looking forward to putting what I learned into practice.”

CC – Diploma

General Diploma

I have just completed my Accounting Technician Diploma with Pitman in Edinburgh.
I had relocated to Fife after working as an Office Manager in Livingston and I was now at home looking after my 3yr old son. I had tried to get a couple of part time admin jobs but was unsuccessful, with the view being that I was over qualified. I therefore felt that it would be easier to work from home as a self employed bookkeeper, this would mean I could earn some money and have the flexibility to look after my son. I had carried out various aspects of invoicing etc over the years but could never call myself a bookkeeper, I therefore needed to get a formal qualification that would give prospective clients the trust required.
After checking the internet I contacted Fran Maclean in Edinburgh, she invited me in for a chat and on her advice I arranged to complete the Accounting Technician Diploma as this was better suited to running your own business rather than just being an employee.
I arranged to complete my diploma from home, and only had to visit the Office in Edinburgh for 2 modules. I enjoyed every minute of this diploma, as I was able to fit the studying around home life. Help was available if required but the learning materials were actually so good that I don’t think I ever needed to call for help.
I have now completed my Diploma and am arranging to sit the Institute of Certified Bookkeepers entrance exam, this will allow me to portray a much more professional image when dealing with clients.
Completing this Diploma has given me much more confidence, and as a result I have decided to widen the scope of my business idea.
I would have no hesitation in recommending Pitman Training and am sure that I will continue to use them myself in the future.

PC – Accounting Technician Diploma

Book-Keeping, Private Individuals

I found learning at Pitman Training was enjoyable, which makes all the difference. It was probably one of the best decisions I have made in the last decade.

S E

IT Tutor Led, Private Individuals

“Last year I enjoyed filling in my retirement days with studying for a ECDL at Pitman’s, where the staff were patient and encouraging. The challenge was excellent and now I have a certificate to prove I learnt a few things.
At present I use the skills I acquired for voluntary work, but they also allow me to feel I understand online security better and I can generally use my computer in a faster and more informed way.
Thank you Pitman!”

FD – ECDL

ECDL, Private Individuals

“I recently studied Marketing Essential with Pitman Training. I currently deal with marketing in my business. As Managing Director and Marketing Director I felt it necessary to gain some formal training in marketing.
Pitman Training’s course allowed me to study at my own pace in my own time and at my convenience – thus alleviating the stress that returning to study can cause. The on hand tutors provided efficient and effective back up and the training room was a peaceful and relaxed area to study.
I thoroughly recommend Pitman Training – and even signed up for a Diploma course with them as a direct result of enjoying the Marketing Essentials Course.”

GS – Marketing Essentials

General Courses, Private Individuals

Very good pace, pitch and tone. Excellent subject knowledge which was explained clearly. Well structured, informative course pitched at the right pace in a relaxed environment.

Nick – Change Manager – Train The Trainer

General PD, Organisations Testimonials, Train the Trainer

Marion was really good and helped me to understand what I was doing and extremely fun.

Fiona – Trainee Administrator – Assertiveness

Assertiveness, General PD, Organisations Testimonials

The course content was clear and relevant. I met the objectives I came with.

Leanne – Sales Executive – PowerPoint

IT Tutor Led, Organisations Testimonials, Powerpoint Seminars

I thought the Executive PA Seminar was just fantastic, our trainer was excellent, she was completely inspirational and motivational, she really knows her stuff and maintained your interest at all times. I would recommend this course to any PA who is looking to increase their confidence in knowing how best to deal with their boss, the assertiveness training in particular has proved to be very useful!
Overall, it proved to be an invaluable opportunity to gain useful skills and share experiences with other PA’s. I’m already thinking of which course I can go on next!

Hayley—–PA

Executive PA, Organisations Testimonials

Excellent. Would recommend to colleagues.

Scott – Project Manager – Access

Access Seminars, IT Tutor Led, Organisations Testimonials

The training course helped me to build on my degree and specialise in Microsoft Skills to help me find employment in the computer support and administration industry. I enjoyed being able to get a “hands on” approach from the course.

M H – IT Systems Administrator

Private Individuals

“After 12 years working for an airline I decided to make a career change and started looking into various training companies. I selected Pitman Training based on their helpfulness and support.
I started studying in August of 2007 and initially signed up for Comptia’s A+ to ensure I was making the right choice. After completing this with the great help I got from John and Martin I then went on to study for my MCSA.
Before completing my course I started applying for a few jobs and was lucky to secure a position with BCF Technology as an IT support engineer. I have no doubt that taking this course had a lot to do with their decision.
Throughout my involvement with Pitman Training I received nothing but encouragement from all the staff and fellow students, which certainly made learning easier and more enjoyable. I wouldn’t hesitate recommending Pitman Training to anyone that asked and will be using them for any future training I may need to undergo.”

MM – IT Technical

IT Technical, Private Individuals

I was recently promoted to secretary to the Clinical Director at the Princess Royal Maternity in Glasgow. The job is varied, interesting and very well paid. I still have fond memories of my days at Pitman Training.

E L – Medical Secretary to the Clinical Director

Private Individuals

“When I met you back in February 2014 my mental state was at a low ebb. After our chat you gave me hope within myself!
When I realised what I was about to undertake, trepidation set in. Well, five months later I achieved my goal attaining a Diploma in Administration Assistant. This is such an huge achievement for me, being the first actual qualification I’ve attained. So a huge pat on the back for me!!!!
What can I say about Pitman Training, Edinburgh, simply first class! Your supervisors are a great bunch, nothing was too much trouble. Even when it came to asking what potentially could be a ‘stupid’ question, they always treated you with respect. I certainly asked a few ‘stupid’ questions! Their patience and understanding was first class, knowing that some of us weren’t on the same level with computer programmes as they were.
The courses are well set out with books and audio to help you along. The audio and on screen items are clear and concise, keeping it both plain and simple.
After five months my confidence is returning and that can only be a good thing for my future.
I’ve managed to secure a job with Edinburgh City Council and If there ever becomes a need to learn further subjects, you’ll be the first people I’ll contact.
Many thanks for all the help I’ve had over the past five months, so much appreciated.”

IS – Administration Assistant Diploma

General Diploma

Very useful, customised experience, highly recommended.

Sam – Programme Officer – Project Management Principles

General PD, Organisations Testimonials, Project Management

“Thank you for the excellent course and in particular your friendly and helpful staff. Being able to revise the course information and the convenience of the flexible hours made the learning much more enjoyable.”

SH – Diploma

General Diploma

“I thought I would drop you a line to say that I am now established with my new job where I am working as a Property Manager. As you know when I came to you I was just about able to bang out an e mail and wouldn’t have known where to find such sophistications as “page breaks” etc. A really challenging student for your ever patient and encouraging team! I would certainly say to anyone thinking of a course with you not to consider being too old to learn. I certainly had my extreme doubts but the constant encouragement from your team got me through!
I am now using a fairly all embracing software system which is tailored to the needs of this company and in addition my Outlook and Word skills are used all the time. I feel completely confident in saying that despite many years in the property business I would not have been able to cope with this job without the training I received at Pitman, thank you.
My new employers are both very computer competent but I believe I may have the “edge” on PowerPoint – how satisfying is that!
I would recommend the Fast Track Microsoft Skills Diploma course to anyone wanting to enhance their employment prospects, it certainly worked for me.”

SH – Diploma

General Diploma, Private Individuals

Excellent! I thoroughly enjoyed the 2 days and found Marion amazing at talking through everything.

Sarah – Office Manager – Exacutive PA Seminar

Executive PA Seminar, General PD, Organisations Testimonials

The small group allowed for personal interaction and focus on specific examples from the group.

Donald – Client service manager – Assertiveness

Assertiveness, General PD, Organisations Testimonials

Marion was an excellent trainer, very clear and concise and I look forward to attending Executive PA course in July in Edinburgh.

Ashley – Executive Assistant – Time Management

General PD, Organisations Testimonials, Time Management

Marion was excellent. Kept us all motivated. Structured the session well. Looking forward to attending another one of Marions training workshop.

Natalie – Executive Assistant – Report Writing

General PD, Organisations Testimonials, Report Writing

‘’I would like to say how much I enjoyed the above course yesterday. I have to say this ranked as one of the very best courses I have attended and I now have a more positive attitude towards meetings/minute taking. Please pass my thanks to the trainer.’’

L D

Minutes and Note Taking, Organisations Testimonials

Overall excellent trainer with good psychological inferences too.

Blair – Managing Director – Presentation Skills

General PD, Organisations Testimonials, Presentation Skills

I am able to write faster and take minutes of meetings.

Lucy – PA/Business Support Officer – Speedwriting

General PD, Organisations Testimonials, Speedwriting

“Two years ago I was at a crossroads in my career as a Textile CAD designer and decided to expand my IT knowledge in the hope of broadening my job options.
Knowing the cost involved I began my research and found plenty of organizations who offered IT courses, but little else. Pitman Training on the other hand offered the support and the resources at an extremely competitive price.
Starting with the CompTIA A+ courses passing both these exams, I was extremely motivated to expand my knowledge further and receiving all the advice I needed from Pitman I am now one exam away from achieving my MCSA Microsoft qualification.
I am currently working in an IT support role which was initially a trainee position. But using the knowledge I have obtained through the courses at Pitman this has allowed me to become a supervisor a lot sooner than I had imagined.
I can’t recommend Pitman Training enough to people and although the courses I undertook where online and mostly home study, I enjoyed using the facilities finding the atmosphere very conducive to studying with very helpful, friendly and knowledgeable staff.”

IL – IT Technical

General Courses, IT Technical, Private Individuals

“The training and facilities were both excellent.Callum was both patient and understanding to my level of knowledge.The course has certainly benefited me and in turn, my work.”

Excel Level 2 Lesley Allan——Sales Coordinator—–George Wimpey

IT Tutor Led, Organisations Testimonials

Marion created a fun training environment and always encourages questions and opinions.

Jennifer – Insolvency Administrator – Report Writing

General PD, Organisations Testimonials, Report Writing

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Instagram for Business