Blogging for Business

About the course

Blogging has become an essential part of the social interaction to help a business engage with its online customers from a more personal viewpoint.

This course is for those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires training before publishing to a large customer base. It is vital that a business blog set the appropriate tone for its audience, as a misstep could alienate one’s customer base, which could spell PR disaster.

Blogging for Business

Your details

Training Centre

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden

Course Info

Duration 19 hours. This will vary from individual to individual based on prior knowledge and ability.
Training Type Course
Study Type In centre, Online

Awards & Qualifications

Awarded 19 CPD points upon successful completion

Is this course right for me?

Is this course for you?

This course is for anyone who is thinking of starting a blog for their own business or who has been asked to write for their employer’s blog. The course will help you develop up-to-date skills on one of the most popular social media platforms.

Awarded 19 CPD points upon successful completion
Duration 19 hours. This will vary from individual to individual based on prior knowledge and ability.

Course Content

Course Content

Module 1 – Finding out about Blogs

Module 2 – Designing your Blog

Module 3 – Managing your Blog

Module 4 – Blogger

Module 5 – Tumblr

Module 6WordPress

The course covers all you need to know before getting started with your blog.

The three main areas you’ll look at are:

Finding out about Blogs – which includes the different types of blog, typical elements of a blog and blog post, blogs to follow, commenting and sharing on blogs, and what to post and when.

Designing a Blog – which includes the different ways to present a blog, adverts, images, accessibility issues, and different blogging software options.

Managing your Blog – which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and measuring impact.

You will also have access to tutorial sessions that take a closer look at Blogger, Tumblr, and WordPress blogs so you can get guidance on creating your blog.

Course Overview

Aims and Objectives

This course has been put together to offer guidance on how to write engaging, professional business blogs. By the end of the course, you will be well positioned to start a new business blog.

Career Path

Upon successful conclusion of this course, you could apply your newly gained knowledge and skills in careers such as Marketing Assistant, Marketing Coordinator, Social Media Manager, Events Assistant, or Events Manager –– all rewarding careers for marketing professionals with the latest online social media skills.

Pre-Requisites

None

Event Series Macros Deep Dive

Macros Deep Dive

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

In this ‘Deep Dive’ we will devote the full day to exploring Macros and how they are used in Excel. We recommend that you have a basic to intermediate understanding...

Event Series Word Intermediate

Word Intermediate

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

For Individuals who are already using Word to an introductory level – this course will streamline and perfect your Word skills by teaching you intermediate features available within the Word...

Adobe Illustrator

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom +2 more

IT and Adobe Training Workshops AVAILABLE IN GLASGOW & EDINBURGH ON DEMAND - PLEASE CONTACT US FOR MORE DETAILS Adobe Illustrator For Individuals who are new to illustrator or have...

Event Series Word Introduction

Word Introduction

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

For individuals who have never used a word processing package before or have only used Word for limited tasks. At the end of the day, you will be able to...

Event Series Time Management

Time Management

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

This workshop is ideal for anyone who wishes to improve their self-managing techniques, achieve more in their working day and gain more balance in their lives. Spending 1-day learning how...

Event Series Management Skills

Management Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

As you develop as a manager you are even less involved in the day-to-day delivery of the work. Your success depends on your ability to manage your team, manage others...

Testimonials

Upcoming Events

Calendar of Events

M Mon

T Tue

W Wed

T Thu

F Fri

S Sat

S Sun

0 events,

1 event,

1 event,

2 events,

0 events,

0 events,

0 events,

2 events,

2 events,

Adobe Photoshop

Event Series

2 events,

1 event,

0 events,

0 events,

1 event,

2 events,

2 events,

2 events,

1 event,

0 events,

0 events,

1 event,

3 events,

Adobe Illustrator

Event Series

2 events,

1 event,

0 events,

0 events,

2 events,

1 event,

2 events,

0 events,

0 events,

0 events,