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Social Media Award

The Social Media Award training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Our Social Media Award takes you through a vast amount of content, in a short space of time. You will become fully immersed in the world of social media, and be awash with ideas for how you can use it in business, to help achieve results that boost your career.

Course Duration: 20 Hours

CPD Points: 20


Choose four from the following subjects:

Social Media Strategy for Business

This course contains an overview of over 15 tools that a business could use for social media marketing, to make sure they are appealing to their audience, along with a number of tools for measuring success for social media.

Twitter for Business

Here we offer a complete guide to setting up a Twitter profile, understanding the Twitter language and best practice usage of Twitter. We look at finding people to follow and attracting followers. The course moves on to look at HootSuite – a tool to make Twitter use easier and more targeted.

LinkedIn for Business

On completion of this course, you’ll be able to set up an optimised LinkedIn individual profile and use LinkedIn to connect to, and engage with your contacts. You will learn about using LinkedIn groups to improve your credibility and visibility. We also cover setting up a company profile, using LinkedIn advertisements and measuring your success.

Facebook for Business

This course shows you the difference, and overlap, between using Facebook for your personal profile and for your business. With a guide to Facebook apps, creating competitions and using Facebook advertising, as well as how to measure the success of your Facebook Page, you’ll start to see the vast opportunities.

Google+ for Business

In this course you’ll learn what Google+ is and why it should be used for business. We cover creation of a Google+ profile, circles and security, the use of +1s, events,  hangouts and communities. The process of setting up Google Authorship is also covered as well as Google Local and measurement.

Video for Business

The course covers the reasons for using video to market a business, the video audience and scheduling content for videos. The processes of storyboarding, capturing and editing a video are looked at in detail, along with measuring its success.

SEO for Business

This course covers the importance of SEO and how different search engines work, focusing on the Google search engine and tying this into SEO. We help you identify keywords for the business and look at where these should be used in your website, blogs and social media. The course also covers the importance of link building.

Blogging for Business

This course takes students from the initial stages of exploring and using other people’s blogs to gain exposure, to creating and managing their own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Instagram for Business

The Instagram course will help you learn more about the image sharing platform and how it can help with business marketing.

Pinterest for Business

This Pinterest course will give you a great understanding on how to best utilise this visual, image-sharing platform from the point of view of a business.

LinkedIn for Jobseekers

If you’re looking to maximise your reach and network whilst searching for a new role, this course will give you valuable advice and guidance on making sure you’re using LinkedIn to its fullest.

If you’re looking for a career in marketing, event management, or as an Exec PA, you can’t hide from social media. A fantastic addition to our Event Management Diploma or Executive PA Diploma, as well as being a strong individual course, this diverse, practical award equips you with various skills.

As it’s an online course you can work on it at a time that suits you, and our course advisors are also on hand to support you, should you need their help.

The objectives of this course are to improve your social media skills across Twitter, Facebook, LinkedIn and Google+, you should be able to use video within your plans, boost SEO by using social media and create effective business strategies for social media engagement.

There are no prerequisites for this course.

Flexible Workforce Development Fund (FWDF)

Claim up to £15,000 for Training your employees

This fund provides Levy Paying Companies an opportunity to up-skill or re-skill Employees and in turn, support economic growth.


Eligibility Criteria:

  • You must be a Levy Paying Employer
  • The Company must be based or operate in Scotland, wholly or partially
  • Employees must reside in Scotland


For more information on applying for this funding, contact our Course Advisors by clicking below:




A funded training opportunity is now available to those facing redundancy or those who have been made redundant from March 2020 onward.

The National Transition Training Fund aims to tackle the rise in unemployment caused by Covid-19 by offering short sharp training opportunities for people to learn in-demand skills.

If you are currently under threat of redundancy, or have been made redundant at any time from the 1st March 2020 and are aged 25 or over, you can access an industry recognised qualification to help you gain employment.

For further information on how to proceed then contact us referencing the course(s) you are interested in.

For more information on this or any of our courses complete the form

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