Choose four from the following subjects:
Social Media Strategy for Business
This course contains an overview of over 15 tools that a business could use for social media marketing, to make sure they are appealing to their audience, along with a number of tools for measuring success for social media.
Twitter for Business
Here we offer a complete guide to setting up a Twitter profile, understanding the Twitter language and best practice usage of Twitter. We look at finding people to follow and attracting followers. The course moves on to look at HootSuite – a tool to make Twitter use easier and more targeted.
LinkedIn for Business
On completion of this course, you’ll be able to set up an optimised LinkedIn individual profile and use LinkedIn to connect to, and engage with your contacts. You will learn about using LinkedIn groups to improve your credibility and visibility. We also cover setting up a company profile, using LinkedIn advertisements and measuring your success.
Facebook for Business
This course shows you the difference, and overlap, between using Facebook for your personal profile and for your business. With a guide to Facebook apps, creating competitions and using Facebook advertising, as well as how to measure the success of your Facebook Page, you’ll start to see the vast opportunities.
Google+ for Business
In this course you’ll learn what Google+ is and why it should be used for business. We cover creation of a Google+ profile, circles and security, the use of +1s, events, hangouts and communities. The process of setting up Google Authorship is also covered as well as Google Local and measurement.
Video for Business
The course covers the reasons for using video to market a business, the video audience and scheduling content for videos. The processes of storyboarding, capturing and editing a video are looked at in detail, along with measuring its success.
SEO for Business
This course covers the importance of SEO and how different search engines work, focusing on the Google search engine and tying this into SEO. We help you identify keywords for the business and look at where these should be used in your website, blogs and social media. The course also covers the importance of link building.
Blogging for Business
This course takes students from the initial stages of exploring and using other people’s blogs to gain exposure, to creating and managing their own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.
Instagram for Business
The Instagram course will help you learn more about the image sharing platform and how it can help with business marketing.
Pinterest for Business
This Pinterest course will give you a great understanding on how to best utilise this visual, image-sharing platform from the point of view of a business.
LinkedIn for Jobseekers
If you’re looking to maximise your reach and network whilst searching for a new role, this course will give you valuable advice and guidance on making sure you’re using LinkedIn to its fullest.