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Professional Certification in Digital Marketing

The Professional Certification in Digital Marketing training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Through the study of this course you’ll gain an in-depth understanding of the core digital marketing disciplines.

The increased use of digital technologies has created global demand for digital talent. Despite this, relevant and up-to-date digital skills continue to be the biggest barrier to job success for many individuals. With such demand, it is essential that you have the right digital skills and know-how to kick-start, progress or advance your career.

This course is brought to you in association with The Digital Marketing Institute who create world-class training in digital education. The content of the course has been validated by The Syllabus Advisory Council, composed of representatives from the world’s most influential digital brands such as Google and IBM. The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage.

Duration: 35 hours

CPD Points: 35

Office Administration

1. Introduction to Digital Marketing

2. Search Marketing (SEO)

3. Search Marketing (PPC)

4. Digital Display Advertising (DDA)

5. Email Marketing

6. Social Media Marketing 1

7. Social Media Marketing 2

8. Mobile Marketing

9. Analytics

10. Strategy and Planning

Job roles for digital marketing professionals are wide ranging and have some unique titles. This training is designed to build on a basic level of pre-existing marketing understanding and can lead on to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Analyst and more.  From here, you could work towards more senior marketing roles such as Digital Brand Manager, Digital Marketing Manager, Brand Strategist, Marketing Director for example.

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities.  You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice. Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy and more.

At the end of your training you’ll receive a Pitman Training certificate and if you choose to go on to sit the associated examination, you’ll gain a Professional Diploma in Digital Marketing certification, an internationally recognised qualification that will benefit any modern CV*.

To maximise your learning experience, we would recommend that anyone wishing to study this course has some prior basic marketing experience or holds some existing entry level marketing certifications/qualification.

Flexible Workforce Development Fund (FWDF)

Claim up to £15,000 for Training your employees

This fund provides Levy Paying Companies an opportunity to up-skill or re-skill Employees and in turn, support economic growth.

Eligibility Criteria:

  • You must be a Levy Paying Employer
  • The Company must be based or operate in Scotland, wholly or partially
  • Employees must reside in Scotland

For more information on applying for this funding, contact our Course Advisors by clicking below:


A funded training opportunity is now available to those facing redundancy or those who have been made redundant from March 2020 onward.

The National Transition Training Fund aims to tackle the rise in unemployment caused by Covid-19 by offering short sharp training opportunities for people to learn in-demand skills.

If you are currently under threat of redundancy, or have been made redundant at any time from the 1st March 2020 and are aged 25 or over, you can access an industry recognised qualification to help you gain employment.

For further information on how to proceed then contact us referencing the course(s) you are interested in.

For more information on this or any of our courses complete the form

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