Professional Certification in Digital Marketing

The Professional Certification in Digital Marketing training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Through the study of this course you’ll gain an in-depth understanding of the core digital marketing disciplines.

The increased use of digital technologies has created global demand for digital talent. Despite this, relevant and up-to-date digital skills continue to be the biggest barrier to job success for many individuals. With such demand, it is essential that you have the right digital skills and know-how to kick-start, progress or advance your career.

This course is brought to you in association with The Digital Marketing Institute who create world-class training in digital education. The content of the course has been validated by The Syllabus Advisory Council, composed of representatives from the world’s most influential digital brands such as Google and IBM. The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage.

Duration: 35 hours

CPD Points: 35

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Course Content

1. Introduction to Digital Marketing

2. Search Marketing (SEO)

3. Search Marketing (PPC)

4. Digital Display Advertising (DDA)

5. Email Marketing

6. Social Media Marketing 1

7. Social Media Marketing 2

8. Mobile Marketing

9. Analytics

10. Strategy and Planning

Designed For

Job roles for digital marketing professionals are wide ranging and have some unique titles. This training is designed to build on a basic level of pre-existing marketing understanding and can lead on to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Analyst and more. From here, you could work towards more senior marketing roles such as Digital Brand Manager, Digital Marketing Manager, Brand Strategist, Marketing Director for example.

Objectives

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities. You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice. Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy and more.

At the end of your training you’ll receive a Pitman Training certificate and if you choose to go on to sit the associated examination, you’ll gain a Professional Diploma in Digital Marketing certification, an internationally recognised qualification that will benefit any modern CV*.

Testimonials

"I would just like to say thank you to yourself and all your staff for the wonderful training I received at Pitman Training! I did the Microsoft Office Plus Diploma which took me through the whole Microsoft Office package and gave me a firm und...

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"I started off with Pitman doing Microsoft Office 2007 specialist before progressing into Microsoft Office 2010 and attaining Microsoft Office Master status by sitting Microsoft exams at Expert Level in Word and Excel and standard level Outlook...

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"I studied the Microsoft Fast Track Diploma. I had been working in a beauty salon for 5 years - I was a therapist and in January I gave up treatments and became the full time receptionist. I really wanted a Monday - Friday receptionist role i...

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"I'm presently studying an ECDL course with Pitman Training. Prior to enrolling I had been made redundant from my post as a Publications Information Assistant, due to departmental re-structuring, within the media department of Strathclyde Polic...

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"I first enrolled for a computer course in January 2013, I only had very limited knowledge and knew I had to get more advanced skills. I started with word then decided I was enjoying my course and chatted with Linda the Manager regarding what o...

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"As I was due to retire from teaching within a few months, I was looking to update my computer skills in order to facilitate a move to part time work in administration/ reception. After a chat with Linda, I decided upon the Fast Track Microsof...

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"I studied the Fast Track Microsoft Skills Diploma and touch typing. Before my training with Pitman I was unemployed as I had been made redundant. Within 4 months of starting my training I got a job working as Receptionist/Admin for The Edinb...

NG – Fast Track Diploma, ,

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"I studied the Microsoft Fast Track Diploma and the computer keyboard skills course two years ago. At the time I was completing my Open University degree, and panicking because I had to submit a properly- bound word-processed project, including...

GD – Fast Track Diploma, ,

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"I enrolled with Pitman in August 2008, having been made redundant from my job as a Legal Secretary in July 2008. I studied the Pitman Upgrade to Fast Track Microsoft Skills Diploma. When I returned to work in 2000 having raised my family, I ...

HG – Fast Track Diploma, ,

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"I had previously enrolled on a ECDL course through Aberdeen College which I failed to complete as the course was primarily home based with pre-historic methods for learning the given subjects and using there computers wasn’t really an option b...

CB – Fast Track Diploma, ,

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"Working as a secretary with Axis Media I felt that I needed to brush up my skills on some of the Office programmes that I was using as part of my job as well as gaining a recognised qualification. The Fast Track Diploma did this for me, and cl...

PF – Fast Track Diploma, ,

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"I wanted to work in an area where I would be able to help people and make a difference and I thought that a career as a medical secretary in the NHS would fit the bill perfectly - I could use my previous secretarial and admin experience plus I...

CB – Medical and Microsoft Office, ,

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"I’d like to thank all your team for their help whilst I was training for the MS Office Plus Diploma. They were all open, very friendly, and knowledgeable in all the MS Office applications and the supporting PC hardware & software. I partic...

AF – Microsoft Office Plus Diploma, ,

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"The Fast Track diploma helped me no end. I managed to find a job in a major financial player and the confidence given to me through the relevant courses were valuable. A helpful staff and a flexible time to do the course in were key as it can ...

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Prerequisites

To maximise your learning experience, we would recommend that anyone wishing to study this course has some prior basic marketing experience or holds some existing entry level marketing certifications/qualification.

Funding

Flexible Workforce Development Fund (FWDF)

Claim up to £15,000 for Training your employees

This fund provides Levy Paying Companies an opportunity to up-skill or re-skill Employees and in turn, support economic growth.

Eligibility Criteria:

You must be a Levy Paying Employer
The Company must be based or operate in Scotland, wholly or partially
Employees must reside in Scotland

For more information on applying for this funding, contact our Course Advisors by clicking below:

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A funded training opportunity is now available to those facing redundancy or those who have been made redundant from March 2020 onward.

The National Transition Training Fund aims to tackle the rise in unemployment caused by Covid-19 by offering short sharp training opportunities for people to learn in-demand skills.

If you are currently under threat of redundancy, or have been made redundant at any time from the 1st March 2020 and are aged 25 or over, you can access an industry recognised qualification to help you gain employment.

For further information on how to proceed then contact us referencing the course(s) you are interested in.