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Marketing Mix

The Marketing Mix training course is available at the Edinburgh, Glasgow, Aberdeen and Inverness Pitman Training Centres or via Online Distance Learning through our Pitman Campus.

Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment.

Course Duration: 15 – 20 hours

CPD Points: 20

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This courses introduces and covers key ideas, including:

  • The Role of Market Research.
  • The Role of the Marketing Mix.
  • Product Price Place Promotion.
  • The 7 P’s.

This course is designed for those who want to improve their understanding of marketing.

You will find out what the marketing mix is and why it is important. Marketing tools of product, price, place and promotion are also explained.

You will need broadband internet access and Microsoft Word 97 or above (or a word-processing program fully compatible with Word) on your computer

Flexible Workforce Development Fund (FWDF)

Claim up to £15,000 for Training your employees

This fund provides Levy Paying Companies an opportunity to up-skill or re-skill Employees and in turn, support economic growth.

Eligibility Criteria:

  • You must be a Levy Paying Employer
  • The Company must be based or operate in Scotland, wholly or partially
  • Employees must reside in Scotland

For more information on applying for this funding, contact our Course Advisors by clicking below:

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A funded training opportunity is now available to those facing redundancy or those who have been made redundant from March 2020 onward.

The National Transition Training Fund aims to tackle the rise in unemployment caused by Covid-19 by offering short sharp training opportunities for people to learn in-demand skills.

If you are currently under threat of redundancy, or have been made redundant at any time from the 1st March 2020 and are aged 25 or over, you can access an industry recognised qualification to help you gain employment.

For further information on how to proceed then contact us referencing the course(s) you are interested in.

For more information on this or any of our courses complete the form

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