Digital Marketing Diploma

Diploma Outline
The diploma has nine core courses which cover the key social media platforms, such as Facebook and Twitter, and a dedicated digital marketing professional course that takes you through other specialist areas, such as PPC, SEO, digital display advertising, email marketing, and more.

In addition to the above, an essential element of digital marketing is the ability to monitor, analyse, and report on the outcomes of the actions you’re taking. Things change all the time and in the digital marketing course there’s a section for you to learn about analytics as well as strategy and planning. You’ll also study Word, Excel, and PowerPoint to ensure you can deliver your results in a top quality format.

Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or combine this with studying from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off. Once you’ve successfully completed your training, you’ll receive a Pitman Training certificate, and you’ll have the opportunity to gain the Digital

Marketing Professional certification from the Digital Marketing Institute.

Digital Marketing Diploma

Your details

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Course Info

Duration 350 hours flexi study or 14 weeks full-time (Full-time based on approx 20-30 hours a week)
Training Type Diploma
Study Type In centre, Online

Awards & Qualifications

Awarded 350 CPD points upon successful completion

Is this course right for me?

Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.

Awarded 350 CPD points upon successful completion
Duration 350 hours flexi study or 14 weeks full-time (Full-time based on approx 20-30 hours a week)

Course Content

Core Courses

Certified Digital Marketing Professional

An innovative course which focuses on the different aspects involved in digital marketing. You’ll look in detail at SEO, PPC, digital display advertising, email marketing, social media marketing, mobile marketing, analytics, strategy, and planning. This is essential training for anyone looking to learn more about the intricacies of digital marketing who want to either progress their existing marketing career or develop the skillset required to move into this industry.

Effective Business Communication
This course will raise your game when it comes to business communication skills which are often top of the list of qualities demanded by employers.

Word
Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible.

Or Word Expert
This training in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features. PowerPoint Our PowerPoint training course will help you get to
grips with this comprehensive presentation software.

Excel
Over a series of self-paced lessons you’ll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much more. Or Excel Expert Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet programme to an advanced level. You’ll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using
statistical functions.

SOCIAL MEDIA
Choose four from the following:
Blogging for Business
• Facebook for Business
• Introduction to Google Website Tools
• Instagram for Business

• LinkedIn for Business
• LinkedIn for Jobseekers
Pinterest for Business
• Social Media Strategy for Business
SEO for Business
• Twitter for Business
• Video for Business

ELECTIVE COURSES (choose two)
• CompTIA Project+
Photoshop
• Marketing Essentials
WordPress for Business
• LinkedIn for Business
• Video for Business
• Blogging for Business
• Pinterest for Business
(Alternative subjects may be chosen if more suitable to your existing skills and career.)

Course Overview

Aims and Objectives
This diploma has been created to offer you the chance to gain a thorough view and understanding of digital marketing from planning, implementing, monitoring, testing, and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn the essential skills required for those working in this thriving and rewarding industry.

Career Paths 
With proven marketing qualifications, you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to
invest in your knowledge and skills and there will be nothing to stop you from achieving your ultimate career goals.

Pre-Requisites
Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

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