Marketing Essentials

Name: Marketing Essentials
Author: admin

About the Course

In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.

The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.

On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.

Course Info

Duration AROUND 8-10 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application).

Training Type Course

Study Type In centre, Online

Awards & Qualifications

Awarded 10 CPD points upon successful completion

Is this course right for me?

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Is this course for you?

Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.

Awarded 10 CPD points upon successful completion

Duration AROUND 8-10 HOURS (Actual course duration will vary from individual to individual, based on prior skills and application).

Course Content

There are four lessons in this course:

Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.

Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.

Lesson Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.

Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector.

Course Overview

Aims and Objectives

The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.

Career Path

With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!

Pre-Requisites

There are no formal pre-requisites required but familiarity with Microsoft Word would be preferable prior to starting this course.

April 2024

April 24 - April 25 Executive PA – 2-day workshop

Executive PA – 2-day workshop

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

April 26 @ 9:30 am - 4:30 pm Time Management

Time Management

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

April 29 - April 30 Microsoft Project Complete – 2-day course

Microsoft Project Complete – 2-day course

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

April 29 - April 30 Project Management Principles

Project Management Principles

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 2024

May 1 @ 9:30 am - 4:30 pm Better Business Writing

Better Business Writing

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 2 @ 9:30 am - 4:30 pm Personal Development Workshops

Personal Development Workshops

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 2 @ 9:30 am - 4:30 pm Management Skills

Management Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 7 @ 9:30 am - 4:30 pm Excel Intermediate

Excel Intermediate

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 7 @ 9:30 am - 4:30 pm Time Management

Time Management

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

May 7 Adobe Photoshop

Adobe Photoshop

May 8 @ 9:30 am - 4:30 pm Influencing Skills

Influencing Skills

Glasgow First Floor 82 Union Street, Glasgow, United Kingdom

May 8 @ 9:30 am - 4:30 pm Report Writing

Report Writing

Edinburgh 4 Queen Street, Edinburgh, United Kingdom

Testimonials

The trainer was happy to stop and answer any questions and did not make you feel your questions were silly.

Eileen – Finance and Admin Officer – Access

Access Seminars, IT Tutor Led, Organisations Testimonials

Excellent facilities. Excellent trinaing course!

Kirsty – Team Organiser – PowerPoint

IT Tutor Led, Organisations Testimonials, Powerpoint Seminars

“I studied the Executive PA Diploma with Pitman. I started studying it in January 2013, it was a great way to start the new year.
Before training I was working in a pub. Having graduated from Glasgow University with an English degree, I found it very difficult to get a job and to know what jobs to apply for. I began working in a hotel for three years before I realised no matter how good I was at my job or how many shifts I had done, there was no room for growth.
Training really helped me, it helped me get some focus and direction and it was a great way to learn new skills. It allowed me to get up to speed with all the Microsoft packages and to get back into the way of using computing skills. It also allowed me to broaden my job search as I now had skills I didn’t have before and skills that companies were looking for.
I now work at St Margaret of Scotland Hospice, which I am really enjoying, where I have been employed as a Receptionist and Medical Secretary.
I really enjoyed my Pitman course, all the staff were very friendly and always willing to help out with any problems. I definitely feel if I hadn’t done the Pitman course I would have struggled for even longer to find a job.”

LN – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

“The skills I have learned by doing the course have helped with my confidence and ability to carry out tasks quicker and easier. I was frustrated with my lack of knowledge of the various Microsoft packages and was convinced that there ‘must be an easier way’ of doing things. Not only did I brush up on my Word skills, my office skills got a complete overhaul and without a doubt, they helped me get the job I’m in now.
I proved to myself that I’m never too old to learn and that there’s always a need to update skills throughout your working career regardless of how long you’ve been in a role.
I was working in a recruitment agency on a part time basis and had finished the Pitman course when I saw the job on S1 jobs web site. I sent in my cv and went for an interview. Following the interview I sent a thank you letter which was one of the skills learnt in ‘Go Get That Job’. I was successful in getting the role and I subsequently found out that they were so impressed that I’d sent a thank you letter that they offered me the job over someone else who was equally qualified. Such a simple thing to do but very effective.
I would thoroughly recommend anyone to do a course at Pitman, whether it is a comprehensive course such as the Executive PA course or a single subject course. Not only has the organisation been going a long time and has built up an enviable reputation, but I also found the flexible method of learning suited my situation as I was working part time and was able to wrap the course hours around my job. The supervisory staff were very helpful and approachable and did their best to help you out.”

SH – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

The skills that I learnt on the course come up time and time again on a daily basis and I am sure that the diploma on my CV has ensured interviews for a number of job applications.

L B – PR Assistant

Private Individuals

I am now at the start of a great career in Networking, due mainly, to starting my MCSE course.

J M – Trainee Network Analyst

Private Individuals

The trainer was capable of explaining things so they were easily understood and answered all questions I had during the Intermediate Course.

Amy – Admin Assistant – Access

Access Seminars, IT Tutor Led, Organisations Testimonials

’Not only was this an excellent learning experience, but also great fun. I picked up some great tips on how to command and hold the attention of a less than enthusiastic audience and I found the section on voice coaching extremely useful.
The course really helps develop confidence, particularly with regard to the advice on body language and stance and I would recommend that everyone who has to present to small or large audiences should attend.’’

Jacqui C—-HR Manager—-Citizens Advice

Organisations Testimonials, Presentation Skills

I am convinced that my Pitman Training Diploma impressed them, and I certainly felt confident when I had to do a series of “skills tests” on Word and Excel. The skills I attained at Pitman Training have been invaluable, and I’ve become known as the person to see if anyone has any Microsoft Office problems!

B S – Project Officer

Private Individuals

“I just wanted to send you a quick email to say thank you most sincerely for finding me a place on the course. I have to say to you that I found the course totally inspirational. I have been on many courses, some dreadful and some ok, but none came anywhere near to the quality delivered by Pitman Training. The Trainer was so energetic, enthusiastic, very knowledgeable, friendly and adaptable to our needs – no wonder you heard the hoots of laughter from the course room, everyone was just enjoying it so much. It was a great group as well, lots of characters and this helped as well.
Our Trainer kept us totally captivated for 3 days and that’s no easy task when delivering – she is a gem. If I could be a Trainer with even half her ability I would be delighted.”

Derek Walker ——Project Manager

Organisations Testimonials, Train the Trainer

Excellent trainer, made you feel at ease and felt comfortable to join in.

Laura – PA to Directors – Time Management

General PD, Organisations Testimonials, Time Management

I am enjoying my new role as medical audio typist. Studying at Pitman Training was a good break from the every day world of work. I learned that some of the computer applications I’d heard of before were not as scary as I’d once thought!!

M M – Medical Audio Typist

Private Individuals

The course content was clear and relevant. I met the objectives I came with.

Leanne – Sales Executive – PowerPoint

IT Tutor Led, Organisations Testimonials, Powerpoint Seminars

Julie was an extremely good deliverer of the course content, very knowledgeable. I noticed she never failed to answer any questions and had offered solutions to all issues put to her.

Paul – Scientist – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

Very good. I did a full semester in university on Project Management and this course taught me much more than I learned at university.

Rosemary – Wind Farm Developer – Project Management Principles

General PD, Organisations Testimonials, Project Management

The trainer was engaging with audience, friendly, approachable and covered content of course excellently.

Tracey – Employer Engagement Officer – Communication Skills

Communication Skills, General PD, Organisations Testimonials

“I just want to thank you and your staff for all the help you offered me while I was studying my Executive PA Diploma at Pitman in Glasgow.
Before doing my training with Pitman I had studied ACCA but did not have much work experience, by doing the course I gained valuable skills that are now helping me at my new job at one of the big accountancy firms.
What I liked best about the course was flexibility of the course, I was able to choose the time and hours I did the course. The staff were very helpful and I will not hesitate to recommend this course to any of my friends.
Thank you again for all your help.”

SK – Executive PA Diploma

Executive PA, Private Individuals

“I was previously working as an Office Manager for a small online retailer – which I enjoyed – but I was ready for a new challenge and wanted to expand my CV.
I couldn’t fault the training at Pitman. Each course was easily manageable as it was split into lessons. To add to that, the supervisors were always on hand to help out with any questions, however big or small.
I applied for one job I particularly liked the sound of, and after two interviews, a psychometric test and three skills tests (which I was able to complete with confidence due to my training at Pitman) I found out I was successful!
I am now Office Manager and PA to a senior member of staff at one of Scotland’s leading estate agents. I absolutely love my new role and I am learning more and more every day.
I could have easily stayed in my old job but wanted a new challenge, on a different path, and Pitman training was the stepping stone I needed.
I would fully recommend the Executive PA course to anyone looking to develop their skills and CV. It gave me confidence to apply for the job I have now, helped me in the interview process and above all, now helps me on a daily basis in my new role.
The team at Pitman made me feel welcome and comfortable, and my time spent at York Place was most enjoyable.
Many thanks!”

KC – Executive PA Diploma

Executive PA, General Diploma, Private Individuals

“I thought I would drop you a line to say that I am now established with my new job where I am working as a Property Manager. As you know when I came to you I was just about able to bang out an e mail and wouldn’t have known where to find such sophistications as “page breaks” etc. A really challenging student for your ever patient and encouraging team! I would certainly say to anyone thinking of a course with you not to consider being too old to learn. I certainly had my extreme doubts but the constant encouragement from your team got me through!
I am now using a fairly all embracing software system which is tailored to the needs of this company and in addition my Outlook and Word skills are used all the time. I feel completely confident in saying that despite many years in the property business I would not have been able to cope with this job without the training I received at Pitman, thank you.
My new employers are both very computer competent but I believe I may have the “edge” on PowerPoint – how satisfying is that!
I would recommend the Fast Track Microsoft Skills Diploma course to anyone wanting to enhance their employment prospects, it certainly worked for me.”

SH – Diploma

General Diploma, Private Individuals

Like the style of the course, right amount of group and tutor led sections. I find the courses excellent, can’t think of anything to comment on. Thank you.

Sharon – HR Assistant – Influencing Skills

General PD, Influencing Skills, Organisations Testimonials

Overall excellent trainer with good psychological inferences too.

Blair – Managing Director – Presentation Skills

General PD, Organisations Testimonials, Presentation Skills

“I have completed two Diplomas at Pitman Training, first the Secretarial Diploma, and then the Accounts Technician Diploma with AAT.
I was at School before training began, started Pitman in the final year of school through my mum’s suggestion and finished training just before I got my University degree.
As I was at University during the peak of the economic crisis it was emphasised to us by every tutor/lecturer that just having a degree is not enough for you to stand out from the crowd in the job market. That extra skills and experience are essential.
I was studying economics and finance at university, so after completing the Secretarial Diploma for computer/admin skills I thought it would be a good idea to get some financial related qualification from Pitman.
The training has helped me enormously with University assignments and essay writing. It allowed me to make the most of the Microsoft applications, and therefore produce the best work I could. The touch typing skills I learnt are exceedingly useful, it cuts out so much time and now requires minimal effort to type up my thoughts/information, the words are on the screen pretty much the instant my brain thinks them.
Having Excel and Excel Expert has helped me in too many ways to count. In part-time jobs, I was able to provide a high standard of work and also impress managers by surpassing what is expected of me with computer related tasks. It also opened doors to new responsibilities in my work that wouldn’t have been given to me if I wasn’t so capable in Microsoft.
I am now working at an Architects as an Accounts Assistant. Every day I am using the skills that I learnt including Sage and Microsoft in particular Excel. I have no doubt that my qualifications in and ability to demonstrate knowledge helped me to get the job and pass the skills tests GLM set me as part of the interview process.
The staff at Pitman Training are amazing and will always do anything to help you learn, and they do it gladly, and I cannot fault them in any way.
Pitman has helped me with my transitioning from an aimless school girl to a professional young adult, through the time I have spent there.
I now feel prepared for the real world and look forward to having a successful career in finance, all thanks to Pitman for allowing me to get my foot in the job market door.”

RO – Scretarial/Book-keeping Diploma

Book-Keeping, General Diploma, Private Individuals, Secretarial Diploma

A very good course. Learned quite a lot of new supervision tips that I never knew. Hope to take things I have learned from this course into my working environment which hopefully will make me a good supervisor.

William – Maintenance Chargehand – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

“I really enjoyed the Diploma which I am sure will improve my career prospects. I am looking forward to putting what I learned into practice.”

CC – Diploma

General Diploma

I have a job with the Inland Revenue as a Revenue Assistant. I enjoyed your course’s flexibility the most, as it was at my own pace.

J M – Inland Revenue Assistant

Private Individuals

Very easy to understand, follow and very approachable.

Michelle – IT change manager – Assertiveness

Assertiveness, General PD, Organisations Testimonials

Very good training and very good facilities. The trainer was very competent, friendly, engaging and welcoming, very patient and good manner.

Andrea – Trainee Administrator – Excel

Excel Seminars, IT Tutor Led, Organisations Testimonials

“I started doing a Secretarial Diploma at Pitman because I had been working in retail since graduating from university in 2008. I had pretty good admin skills but no qualifications and felt like I was stuck in a rut. Pitman was a perfect fit for me because I was working shifts at my job at Glasgow Science Centre and could come in whenever I was free.
At first I thought I was just going to be getting a qualification for skills I already had but I actually learned a lot more than I expected. Modules like Effective Business Communication were helpful and I did electives in Access and Introduction to Medical Secretary which was extremely helpful in getting my new job.
In May 2013, before I had even completed my diploma, I started my job as an Audio Typist for the NHS. I had been searching the NHS pages before I started my diploma and it took the help of Pitman to actually help me find a job. My typing and audio typing skills along with the medical terminology learned in Pitman have been essential in my progress within my job with my manager telling me she feels I have a career in the NHS ahead of me.
I just discovered today that I received a distinction for my diploma and am now thinking of where to move up within my new sector. Without Pitman, I don’t think I would have been able to get out of retail so I’m very happy to have chosen to take this course!”

EJ – Secretarial Diploma

General Diploma, Private Individuals, Secretarial Diploma

“I left school in 2010 with 3 A-Levels and the opportunity to study at a top university. After a year working in retail alongside unfortunate periods of ill-health stemming from a medical condition that I was born with, I decided that university just wouldn’t suit me. The decision to ‘skip’ the university step lead me to Pitman Training.
I studied for the Executive PA Diploma, starting in September 2011 and completing by April 2012. My electives were Marketing, PR and Advertising. I studied Teeline shorthand and attended the Executive PA seminar.
Following completion of the Executive PA Diploma, I was immediately signed to Office Angels’ temp books and quickly became their most requested temps. I worked for a variety of organisations including law firms, wealth management firms, business centres, health centres and accountancy bodies. I even did a bit of events work for music gigs which was great fun. My last assignment with Office Angels was an Administrator/PA position at the Institute of Chartered Accountants (ICAS). After three months I was offered a full-time, permanent position.
I was an Administrator/PA at ICAS for 15 months and I used all of my Pitman skills on a daily basis. I have now just started a new job as Secretary to the Edinburgh Residential sales team at Knight Frank, a global organisation which presents huge opportunities for my career going forwards. I see myself working for Knight Frank for many years to come.
Without my qualification and skills gained through the Executive PA Diploma I wouldn’t be in the position that I am today. The staff at York Place were incredibly kind and helpful and made the training environment a very happy one. The flexible approach to study proved invaluable especially during periods of ill health. I am pleased to say that I am happy, healthy and loving living in Edinburgh and working full-time – something we never thought would be possible a couple of years ago.
I would recommend the Executive PA Diploma to absolutely anybody. Not only do you learn many new computer skills – even as a fairly ‘tecchy’ person – but you actually learn a lot about yourself and where your strengths/weaknesses lie. I found the Executive PA Seminar particularly helpful as it gave me a real insight into the life of a high-level PA. My decision not to go to university was definitely not an easy one and it was daunting at first but I’m so pleased with where my career is at now. I’m very fortunate to have a full-time, permanent job in the current market when so many of my friends are struggling to find a job after 3 years at university.”

AL – Executive PA Diploma

Executive PA, General Diploma, Private Individuals, Secretarial Diploma

I have now come to the end of my courses in finance, and I should like to say how impressed I was with the quality of training I received through them all.
The knowledge I have gained has consolidated and enhanced my previous experience in a number of accounts jobs over the years, and given me new confidence in my skills and abilities to truly pursue bookkeeping as a specialist career. There are certainly many businesses out there that really need competent “accounting technicians”.
As soon as I had completed my Sageline 50 Accounts course, I got a second job using both this training and the previous course I completed, Excel Proficient. My training in Manual PAYE and Sage Payroll has enabled me to take over the wages responsibility in my other part-time bookkeeping job, and I have also set up a stock control system on the laptop using Excel spread sheets.There is also a possibility of taking on a further job working from home a couple of afternoons / evenings a week, doing the accounts for another local business using Sage on a laptop.
I am delighted with the “instant” results my training with yourselves have produced – the investment of time, money and effort was definitely worthwhile, now that I am reaping rewards well beyond my original expectations…. even at my time of life (over 50), retraining to specialist level in accounts has been an excellent decision.
THANK YOU!

DG – Accounting Technician Diploma

Book-Keeping, Private Individuals

“When I first came to Pitman my life was at a bit of a crossroads. I had just been made redundant from a job I had worked in for almost 13 years. I had been a hallmarker, putting hallmarks on pieces of jewellery. Although quite a skilled job, outside of this specialised profession my skills and experience were now to be useless in what was a tough and competitive job market.
So here I was out in the real world again, and in my mid 40’s too. This was when I decided, with some coaxing from my wife to go to Pitman and eventually enrolled in the Book Keeping level 2 module 1. The advisor explained the courses available and gave me some extra confidence that I could complete the course. I hadn’t done any real studying since I had left school many years ago, and was only barely computer literate but I soon got into the swing of things and started to really enjoy my course. The supervisors were always very helpful and I liked the peaceful, friendly environment to study in.
I had not long completed (and passed with distinction) my course when I was lucky enough to get a job as an accounts assistant with Menzies Distribution, in one of the biggest accounts departments in Edinburgh which I had seen advertised at the job centre. I had only been unemployed for 3 month but I’m sure that through my new qualification and support from Pitman I had now found a new Job in a completely different field.
I have now been at Menzies for over 2 years, and have recently returned to Pitman to study Sage 50 with plans to do Microsoft Excel next. I proved to myself that it’s never too late to start studying again.”

MB – Book-Keeping

Book-Keeping, General Courses, Private Individuals

Very engaging, simplified a lot of complex issues to meet the needs of the audience. Genuinely found both days very fascinating – very rare that I can listen to someone speak for 2 days and not get bored, but Julie achieved this! Can’t wait to try out my new tools and techniques!

Sarah-Louise – Business Development Executive – Influencing Skills

General PD, Influencing Skills, Organisations Testimonials

‘’Over the past two years we have used Pitman Training for a number of courses and the feedback has always been excellent.
I have personally been on two – Delegation Skills and Supervisory Skills, both proved to be well constructed, interactive and of great use not just in the workplace but as useful tools in general life.
One of our other teams have used their Project Management course to great effect. It was carried out by someone who has masses of experience in Project Management so gave a solid practical slant rather than a Trainer delivering a course.It would be fair to say that the two courses that I attended were the same.
On the whole I find them extremely professional, also great if you want a bespoke course.
I have over the years used a variety of companies and Pitman always seem to deliver exactly what you want.’’

Elma C——HR Administrator (Training)—–NHS Education for Scotland

Organisations Testimonials, Supervisory Skills

The tutor knew her role very well, she was happy to answer questions and gave good advice on situations.

Elsamarie – Receptionist – Receptionist Seminar

General PD, Organisations Testimonials, Receptionist Seminar

No Improvement required. Speed, clarity and technique ideal. The trainer was excellent!

Wendy – Receptionist – Meetings and Minutes

General PD, Meetings and Minutes, Organisations Testimonials

I thought the Executive PA Seminar was just fantastic, our trainer was excellent, she was completely inspirational and motivational, she really knows her stuff and maintained your interest at all times. I would recommend this course to any PA who is looking to increase their confidence in knowing how best to deal with their boss, the assertiveness training in particular has proved to be very useful!
Overall, it proved to be an invaluable opportunity to gain useful skills and share experiences with other PA’s. I’m already thinking of which course I can go on next!

Hayley—–PA

Executive PA, Organisations Testimonials

Marion was really good and helped me to understand what I was doing and extremely fun.

Fiona – Trainee Administrator – Assertiveness

Assertiveness, General PD, Organisations Testimonials

‘’Just to thank you again for the excellent course. It was at just the right level and I really appreciated being able to attend without having done the previous one.Too many courses insist on a progression through levels with certificates rather than accepting experience. Callum presented the course at a very good pace giving plenty of time for questions.Definitely the best computing related course I have attended!’’

Excel level 2 C M——-National Trainer

IT Tutor Led, Organisations Testimonials

“I’d like to thank all your team for their help whilst I was training for the MS Office Plus Diploma. They were all open, very friendly, and knowledgeable in all the MS Office applications and the supporting PC hardware & software. I particularly liked the training format, informative, user friendly application manuals & supporting audio files. This made the whole experience rewarding & enjoyable. I would have no hesitation in recommending Pitman Training to my friends & colleagues.”

AF – Microsoft Office Plus Diploma

General Diploma, Microsoft Office, Private Individuals

“I decided to study for Pitman’s Executive PA Diploma last year after having been out of work for some time. This turned out to be one of the best decisions of my life and a turning point for the better.
As I was unemployed at that time, I planned to complete my course in a short space of time and attended Pitman Training College, Edinburgh on a daily basis.
The Pitman staff and tutors were caring and attentive and I could approach them at any time for help. I never felt pressurised knowing that I could complete the modules at my own pace. The course definitely gave me the confidence and ability to successfully apply for positions knowing that I had a good head start in comparison with so many other people in the job market. I started to apply for positions towards the end of my course and was fortunate to immediately secure a temporary post in an organisation providing housing and support for older people in 25 locations across Scotland.
I am now pleased to report that I have been made a permanent employee and am thoroughly enjoying my position there.
I completed the course and, as I had chosen legal modules as electives, I received my Legal Secretarial Diploma as well as my Executive PA Diploma with Shorthand, both with distinction.
I would like to thank Pitman and the wonderful tutors for the fantastic training and assistance they have given me. I could not have done it without them and I have no hesitation in recommending the College to those wishing to improve their skills and to making themselves more employable.
Pitman can literally change your life!”

JM – Legal/Executive PA Diploma

Executive PA, General Courses, General Diploma, Legal Secretarial

I came to Pitmans after leaving my job as a Customer Service Team Leader as I wanted to better myself & change careers. I studied the Executive PA Diploma, the course was very informative & could be done at my own pace. After completing the course I temped for 3 months & then I managed to get a job as an administrator through Office Angels. I am now working for an Interior Design company as PA to the Managing Director.
I would recommend Pitman to anyone who wants to improve themselves, I also made some new friends who I am still in contact with, as my circle of friends was very limited as I knew no-one when I moved to Edinburgh 3 years ago…
Many thanks again, I will be back!

LB – Executive PA Diploma

Executive PA, Private Individuals

Changing career direction after leaving college early was a difficult thing to do, but training with Pitman gave me brilliant skills and has enabled me to get to where I am now. My CV is looking good and I feel 100% more confident because I know I have the right skills.

B D – Project Administrator

Private Individuals

“When I came to see Fran she recommended Microsoft Excel, HTML, Dreamweaver 8 and Book-Keeping Level 2 Module 1 courses as the most suitable for preparing me to set up my own online business.

The staff were all very helpful and polite and the environment was professional but friendly. I have since set up a website with a friend as an information site for parents and carers of children with autism.

The courses at Pitman increased my confidence with technology and made me believe that after 15 years as a music teacher, and 2 years as a full time carer for my children who have support needs, I can now change direction and transform my life.”

JM – Various Courses

General Courses, Private Individuals

“When I first came to see you I found myself aged 50 with no skills to offer the modern workplace and I had no idea how I would earn a living and support myself financially. I decided to undertake the Legal Secretarial Diploma and, at first, it felt like I had such a huge mountain to climb. However, I kept reminding myself of that well worn quote that, even the longest journey begins with one small step. I was able to study as and when I could and fit it around all the personal changes that were going on in my life.
With the patience, help and support and encouragement of everyone at Pitman I gained my diploma. However, I wasn’t sure if being a legal secretary was what I wanted to do so I decided to temp for a while to gain experience and ‘test the waters’. Since then, I have been a Medical Secretary, Office Manager in a very busy recruitment consultancy and, more recently, Administrator in a small firm of quantity surveyors.
At the end of last year I decided to start looking for a permanent post and have just been offered a part-time position as Audio Typist/Medical Secretary. This will bring together my previous nursing experience and knowledge of medical terminology with all that I have learned at Pitman and consolidated while temping.
I have such fond memories of the training room and found all the staff to be friendly and helpful. I would recommend the courses to anyone and wish I had discovered Pitman years ago. Big thanks to you all.”

JG – Legal Secretarial Diploma

Private Individuals, Secretarial Diploma

Knowledgeable, Approachable and effective communicator.

Margaret – Care home manager – Assertiveness

Assertiveness, General PD, Organisations Testimonials

I was wary of attending the course as this was new to me but I fitted in very well and had a great two days. Thank you.

Louise – Office Manager – Supervisory Skills

General PD, Organisations Testimonials, Supervisory Skills

I wanted to let you know that I really enjoyed the 2 day course. Our Trainer was really in tune with us as a group and understood exactly where we were all coming from with regards to the daily obstacles we face in our various roles as office and personal assistant.
The course content was fabulous; I especially enjoyed the section on Communication & Assertiveness. I felt I took most away from these parts and have definitely been able to implement in my daily work commitments. I feel more confident and more in control of my work time. The handouts we were given have also proved useful and I have referred back to them time and time again. The Trainer also gave us recommendations of helpful books, 2 of which I have purchased since the coaching and have dipped in and out of.
I would definitely recommend the workshop to anyone in a support role, be it as a PA or Office Manager, who is looking for a little extra support or guidance. There is a lot to learn, both for people new to this type of role or experienced individuals.”

Louise —PA to the Chief Executive Change Recruitment Group

Executive PA, Organisations Testimonials

“I spent many years living overseas, on returning to Scotland I was frustrated with the difficulty in finding employment due to my lack of work experience or qualifications in a particular field.
Completing the Legal Secretarial Diploma with Pitman Training has certainly changed this by providing me with the skills and confidence I needed to kick start my career.
Throughout the course the Staff were very helpful and friendly and when the time came to consider seeking employment the support and advice they offered was excellent. Just prior to completing the course I was offered a job in the legal department of a major financial institution in Edinburgh.
I’m absolutely delighted. I thoroughly enjoyed the whole training experience with Pitman, without the Diploma I know I would not have been offered the position.”

MG Legal Secretarial Diploma

Legal Secretarial, Private Individuals

Very good.

Laura – Project Co-ordinator – MS Project

IT Tutor Led, MS Project, Organisations Testimonials

If it wasn’t for my training at Pitman Training I would not have been qualified for the job, but because of the Legal Secretarial course, I now have all the skills to be able to carry out my duties. I had been out of work for some time and the course also gave me a the confidence to go out there and find a job that I enjoy and have the hours that fit in with my daughter’s schooling.

N G – Legal Secretary

Private Individuals

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